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description=Senior designer based in Amsterdam. Brand identity, design systems, and everything it takes to make the work hold up.;

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most anyone the present the past the present the future wessel merlijn jansen senior designer wessel merlijn jansen designer for hire brand identity and design systems for founders and teams who need clarity i start by understanding what already exists before i change anything then i name what isn t working and why and we agree on direction before i build i define align design and refine tell me what you re building and where it s stuck i ll tell you whether i can help currently available for projects starting in november linkedin info wesseljansen com 31 0 6 44 10 29 87 design that holds a system without brand conviction becomes a style guide no one follows a brand without structural thinking falls apart the moment it has to live in the world the two practices are inseparable when the work calls for it art direction ux and ui design motion illustration typography and sound design a wide range used selectively brand identity for founders who know what they want to become but haven t found the visual language yet i define align and build identities that carry meaning from strategy to the smallest touchpoint the brief is a starting point the real question usually surfaces in the first conversation design systems for brands that have outgrown improvisation a system built to last structured to scale considered enough that the people using it still feel like designers i build it document it hand it over and leave the goal is a system that doesn t need me to function 2026 most anyone all rights reserved kvk 96561572 btw nl005218199b93 bank nl17knab0776303791 terms conditions dutch only