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white label space skip to main skip to sidebar main navbar about mission team partners sponsors blog investors events merchandise contact apr 21 2023 the business plan for white label space i wrote this business plan for white label space in october 2008 my intent was to capture for the first time in clear written form our team s approach to rasing money and competing in the google lunar xprize i wrote this business plan after many months of team meetings the first of which was on the 16th of march 2008 steve allen joined our little group just a few weeks later on the 13th of april 2008 he immediately saw the potential of the team and preciently captured some photos at that meeting including these which he published in this early blog post pictures from the glxp kick off meeting somewhat later after lots of brainstorming steve was the one who coined the team name white label space which was the ideal way to communicate the essence of our ideas and thus became the name on this business plan it is humbling to think how our early efforts back then led through a long and unexpected path to ispace and their hakuto r lander now orbiting the moon about to attempt what will hopefully become the first commerical lunar landing posted by andrew barton at 9 48 pm mar 15 2023 remebering the origins of white label space in japan while scanning through my old messages i can across this photo from july 2008 when i first visited professor kazuya yoshida at his lab in tohoku university to discuss partnering with our team to compete for the google lunar xprize following my visit he agreed to join white label space as the lead for our moon rover development posted by andrew barton at 9 39 am labels glxp japan rover nov 29 2022 ispace ready to send hakuto r lander to the moon japanese company ispace is ready to make history with its attempt to be the first private company to land a spacecraft on the moon we wish our former glxp team members the best of success in this heroic effort posted by andrew barton at 5 52 am labels glxp japan team mar 29 2019 xprize to award 1 million for robotic lunar landing after prize is over the xprize foundation has announced that it will offer a 1 million moonshot award to former google lunar xprize glxp competitor spaceil if its beresheet spacecraft is able to successfully land on the lunar surface next month this news sort of explains something interesting that was visible in spaceil s earth selfie photo below can you see what it is photo by beresheet lander in earth obit showing logo cluster credit spaceil yes there is a small glxp logo on the spaceil beresheet spacecraft in bottom right corner of the logo cluster in the rules for the glxp the competitors were required to display a substantially sized glxp logo on their lunar spacecraft and transmit images of the logo back to earth given that the prize is no longer active carrying a somewhat smaller logo is understandable since spaceil is no longer competing for the full 20 million grand prize nevertheless any logo space and mindshare on such an expensive mission is of substantial value and an organisation in spaceil s position would have many interested parties willing to pay substantial sums for sharing some of the moonlight limelight aside from being a nice round number of impressive size the 1 million dollars figure that xprize foundation is offering for this achievement has some interesting historical significance that is worth exploring 1 million is a pretty typical price to pay for a major in space advertising campaign as can be seen from our top ten list of similar campaigns in the past it is also equal the lander system milestone prize that three of the other former glxp teams were awarded during the prize itself at the time the judging panel appointed by xprize foundation determined that spaceil s mission preparations were insufficiently advanced considering that google already spent over 25 million on the glxp including operations and milestone prizes spending another 1 million to fly a logo on spaceil s historic mission is actually quite a good deal to cement the google lunar xprize s important role in kickstarting the era of private lunar exploration posted by andrew barton at 10 06 pm labels glxp mar 25 2019 spaceil privately funded lunar lander on way to moon former google lunar xprize glxp competitor and israeli nonprofit spaceil has launched a largely privately funded spacecraft to land on the moon see space com article the total budget for the mission is estimated at us 95 million funding for the mission has predominantly been from private donations most notably from israeli billionaire morris kahn and american philanthropist sheldon adelson the team has also attracted support from the israeli space agency isa and a number of aerospace companies and research institutions in israel the spaceil team was founded as a nonprofit organization wishing to promote scientific and technological education in israel the photo below shows their beautiful spacecraft named beresheet the beresheet robotic lunar lander credit spaceil after dozens of other fundraising approaches were attempted by the various glxp competitors around the world it is interesting and impressive to see spaceil succeed through their model which combines national prestige and an education oriented nonprofit foundation the team s precise plans beyond this first mission are yet to be clearly articulated but the company that led the development and integration of their lander israel aerospace industries iai has already announced a partnership with the german space company ohb system to offer the commercial delivery of payloads to the lunar surface for the european space agency esa under the agreement iai will handle integration of payloads onto the lander and be responsible for launch arrangements ohb will be the prime contractor for those missions managing work with esa and payload developers although the beresheet mission comes too late to claim the google lunar xprize prize money it undoubtably represents a fantastic achievement of the prize s main goal namely to stimulate new commercially viable models for lunar exploration the beresheet mission is sure to kick off a wave of similar small lunar surface missions with substantial commercial involvement in the coming years we look forward to seeing other glxp teams and their spin offs like our very own ispace achieve lunar surface access in the not too distant future posted by andrew barton at 3 06 am labels glxp lander mission xprize older posts subscribe to posts atom team videos partners white label space is proud to acknowledge the following partners who contributed to our efforts in the google lunar xprize aoes group bv now atg europe swiss propulsion laboratory tohoku university space robotics lab airborne composites bv space ventures investors austrian space forum oewf lightcurve films emxys wroclaw university of technology blog archive 2023 2 april 1 the business plan for white label space march 1 2022 1 november 1 2019 2 march 2 2017 1 december 1 2013 1 january 1 2012 45 december 2 november 2 october 1 september 5 august 7 july 1 june 6 may 4 april 2 march 5 february 6 january 4 2011 87 december 7 november 1 october 6 september 6 august 6 july 6 june 11 may 12 april 12 march 9 february 6 january 5 2010 62 december 5 november 8 october 4 september 5 august 6 july 4 june 4 may 5 april 6 march 9 february 4 january 2 2009 66 december 3 november 9 october 1 september 4 august 4 july 7 june 1 may 5 april 4 march 1 february 12 january 15 2008 105 december 3 november 10 october 13 september 21 august 32 july 9 june 5 may 3 april 1 january 8 2007 4 december 4
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