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description=Protect our waters with BRITA. Save 8 billion plastic bottles by 2030. Discover sustainable products and become a gamechanger!;

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reducing plastic waste with sustainable water filter solutions brita navigation öffnen schließen home the plastic problem water and sustainability reducing plastic faq water is our most precious resource and the foundation of all life but it is under threat plastic waste pollutes our oceans rivers lakes and even our drinking water carelessly discarded plastic bottles which break down into tiny particles pose a danger to our waterways at brita we have a clear goal by 2030 together we aim to save 8 billion plastic bottles globally to protect our waterways for future generations join us and reduce your plastic consumption decorative circle decorative circle decorative circle decorative circle decorative circle decorative circle 8 billion plastic bottles saved that s our goal by 2030 join us plastic pollutes our waters single use plastics such as plastic bottles are among the most common waste items found on beaches and coastlines and from there much of it ends up in the sea every year around 12 7 million tonnes of plastic enter our oceans imagine that s the equivalent of 1 27 million overflowing rubbish lorries enough to span more than half the earth s circumference currently an estimated 150 million tonnes of plastic waste float in the oceans that s equivalent to the mass of 150 000 eiffel towers or 375 empire state buildings blue non plastic waste pink other plastic products green single use plastic products gray fishing gear ten items account for 86 of single use plastic products and 43 of all plastic waste in the ocean decorative circle from large to small plastic pollution knows no bounds from massive rubbish patches like the great pacific garbage patch to tiny microplastics that even make their way into our food enter story decorative circle decorative circle sustainable water comparing cans glass bottles pet bottles and filtered water bottled canned or filtered what is the most sustainable way to transport and enjoy water enter story decorative circle decorative circle making a difference tips for your daily life we ll show you simple ways to reduce your waste and help minimise the impact of plastic pollution on our waters enter story faq faq how is the target of 8 billion bottles saved calculated our products can replace bottled water in daily water drinking habits market research shows that many consumers and business customers are switching from bottled water to water filtered with brita this helps reduce waste carbon emissions and resource consumption as part of our sustainability strategy we created an indicator to measure our impact on the planet trough our products the so called product impact assesses the positive effect we have on the environment the methodology measures how many bottles based on 1 litre bottles of 28 6 cm in height are replaced every year because consumers and customers use brita filtered instead of bottled water some of the aspects considered in the calculation include the number of sold cartridges the filter capacity of the products and market research based insights into the rate at which users of our products replace bottled water with brita filtered water the calculation method has been incorporated in existing data and reporting structures to ensure data validity and integrity our overarching goal is to convince more people to switch from bottled water by providing sustainable solutions some brita products are made of plastic why and how environmentally friendly is that due to its material properties being lightweight durable and flexible plastic is still a valuable and versatile raw material it is currently often the most suitable material for our products however we are aware of the negative impact of plastic production and consumption on the planet that is why we aim to greatly reduce the use of fossil based virgin plastic in our products by 30 by the end of 2025 by using bio based materials we have reduced the proportion of fossil based plastic by more than 50 in our style eco and glass water filter jugs all our suppliers are audited and certified according to the internationally recognised iscc plus mass balance certification standard this provides consumers with the certainty that what we promise is exactly what they receive when purchasing our products what happens to used brita filter cartridges is there a recycling programme sustainability has been a priority to us for a long time with the first cartridge recycling programme launched in 1992 the brita recycling programme is well established in many european countries including germany england france spain switzerland belgium and the netherlands in cooperation with many trade partners our water filter cartridges are collected and transported to our headquarters in germany in asia water filter cartridges are not transported to germany instead we collaborate with partner companies to enable local filter recycling visit our recycling website for more information decorative circle as pioneers in water filtration we aim to provide high quality water everywhere but we re not alone in this mission around the world people are working to overcome water scarcity with innovative solutions in our worldwide water stories we showcase these people and their ideas their stories are blueprints for a future where access to clean water is a universal reality view our stories imprint privacy policy brita 2026