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description=Amid tariffs, war and an oil crisis, luxury watchmakers at a world gathering in Geneva are suddenly talking about price.;

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watches wonders 2026 shows luxury watch brands respond to customer concerns about rising prices skip to navigation skip to content skip to footer help using this website accessibility statement today s paper today s paper markets data events lists the australian financial review menu newsfeed newsfeed home companies financial services mining professional services retail telecommunications energy healthcare fitness infrastructure transport media marketing gaming wagering manufacturing agriculture sport tourism markets equity markets commodities currencies debt markets markets live markets data street talk politics federal canberra observed federal election need to know live policy carbon challenge economy energy climate foreign affairs security tax super health education public service world north america asia europe middle east pacific south america central america africa property residential commercial technology artificial intelligence fintech start ups social media enterprise it technology reviews opinion the afr view chanticleer rear window letters to the editor wealth investing personal finance superannuation smsfs tax people rich list young rich wealth generation work careers careers workplace management education executive education leaders boss women in leadership power list life luxury travel highflyer cars bikes boats health wellness food wine fashion style arts culture design afr magazine fin magazine life leisure search home companies markets street talk politics policy world property technology opinion wealth work careers life luxury more today s paper markets data events lists insights data investigations latest advertisement life luxury fashion style watches print article the normally unspoken word being said out loud at this luxe watch fair matthew drummond afr magazine editor updated apr 17 2026 6 34pm first published at 4 06pm it may not have been on everyone s lips at the geneva watch fair but the fact that it was on even some of them was a big shift from the past prices i think so yes is how akio naito president of the giant seiko watch corporation replied when asked if customers were growing tired of year on year price hikes for the past decade he observed the value of swiss watch exports has climbed while the number of watches has fallen thanks to brands pushing unit prices ever higher loading save log in or subscribe to save article share copy link copied email linkedin twitter facebook copy link copied share via gift this article subscribe to gift this article gift 5 articles to anyone you choose each month when you subscribe subscribe now already a subscriber login license article introducing your newsfeed follow the topics people and companies that matter to you find out more read more watches life leisure fashion accessories afr weekend switzerland latest in fashion style fetching latest articles most viewed in life and luxury the australian financial review the daily habit of successful people my account my account login subscribe subscribe subscribe business subscriptions student subscriptions about us about us products services editorial team charter of editorial independence ai editorial guidelines history work with us announcements corrections platinum year contact contact support letters to the editor freelance contributions submit a story advertise delivery status magazines magazines afr magazine fin magazine boss life leisure columns columns chanticleer street talk rear window the afr view podcasts podcasts 15 minutes with the boss chanticleer tech zero the fin the sure thing how i made it markets data markets data australian indices world indices commodities bonds currencies companies index lists lists rich list power list young rich more lists events events business summit property summit ai summit banking summit energy climate summit infrastructure summit super wealth summit esg summit higher education summit more events our network our network the sydney morning herald the age brisbane times watoday nine com au drive terms and conditions terms and conditions site map accessibility subscription terms privacy policy terms of use reprints permissions copyright 2026 the australian financial review nine entertainment co pty ltd