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locked out why smes are struggling to catch the ai wave european ceo search for digital editions profiles industry outlook management finance world view lifestyle videos awards search for menu profiles industry outlook management finance world view lifestyle videos awards digital editions locked out why smes are struggling to catch the ai wave small and medium sized businesses recognise ai s potential but many are struggling to turn ambition into action faced with fragmented software rising complexity and limited resources smes risk falling further behind larger competitors unless ai becomes easier to integrate into the systems they already use profiles author giovanni farese ceo at webidoo related topics top 5 top 5 ways to manage the board during turbulent times top 5 ways to create a family friendly work culture top 5 tips for a successful joint venture top 5 ways managers can support ethnic minority workers top 5 ways to encourage gender diversity in the workplace top 5 ways ceos can create an ethical company culture top 5 tips for going into business with your spouse top 5 ways to promote a healthy workforce top 5 ways to survive a recession top 5 tips for avoiding the conference vortex top 5 ways to maximise new parents work life balance with technology top 5 ways to build psychological safety in the workplace top 5 ways to prepare your workforce for the ai revolution top 5 ways to tackle innovation stress in the workplace top 5 tips for recruiting millennials small and medium sized enterprises are not short of ambition when it comes to artificial intelligence but they are struggling with time clarity and a clear entry point in fact while the headlines celebrate enterprise scale transformations manufacturers agencies retailers consultancies and service firms with between five and 200 employees are watching a competitive gap continue to widen research by webidoo insight lab tracking digitalisation trends among smes found that 40 percent of working time in these organisations is currently spent on tasks that could be automated with technology administrative correspondence internal reporting manual data entry presentation preparation scheduling and information retrieval are the daily fabric of how small businesses operate and they are consuming nearly half of working hours this is not a problem that resolves itself over time as larger competitors integrate ai into their workflows and compound efficiency gains year on year the cost of staying put only increases where ai is failing smes when most business owners think about ai they think about chatbots or content generators that are the most visible consumer facing layer of the technology however efficient ai adoption actually spans several distinct categories and smes are falling behind across most of them process automation smes are struggling to identify repetitive rule based tasks such as approvals notifications data transfers document generation and automate them larger organisations have been deploying this kind of automation for years often invisibly embedded within their enterprise software for smes the equivalent capability has historically required complex custom development or expensive platform licences the ai gap between large enterprises and smes will not close on its own intelligent document processing the ability to extract classify and act on information from invoices contracts purchase orders and inbound correspondence without manual intervention is now technically achievable at modest cost but it requires integration between systems that most small businesses have never connected predictive analytics and decision support larger organisations use ai to model demand forecast cash flow identify churn risk and optimise inventory these capabilities are no longer technically out of reach for smaller businesses but they require clean connected data which most smes do not have because their tools accumulated over time with no particular strategic vision were not designed to share information with one another agentic ai systems these do not merely respond to prompts but proactively execute tasks across multiple platforms and are most likely to define the next wave of competitive advantage an agent that can monitor a customer system identify an overdue follow up draft a personalised message and send it without human instruction represents a qualitative shift in what a small team can accomplish enterprises are already working on this stage of ai integration which seems miles away for most smes too many layers too little connection for most sme owners attempting to engage with ai the reality is that they are not starting from zero but from an existing tangle of software that was adopted incrementally over years usually without a plan a typical small business today might rely on twenty or more distinct digital tools covering customer management accounting payroll marketing e commerce project tracking communication and file storage none of these were selected with integration in mind into this environment the ai market has introduced a further proliferation of tools at every layer of the stack the result is that an sme owner trying to use ai meaningfully must either pick one narrow tool and accept its limitations or attempt to assemble a coherent workflow across multiple layers that were not designed to work together neither option is satisfactory and both require more money and management time than most smes can spare the cost of confusion the financial burden of navigating this complexity is not trivial and the data makes it stark a 2025 survey of 1 500 small business owners by next found that active ai adoption among smes actually fell from 42 percent in 2024 to just 28 percent in 2025 with cost and complexity identified as the primary barriers this survey suggests that though many smes tried to integrate ai in their operations they found the experience expensive and disorienting and stepped back the pattern is recognisable a business owner reads about ai signs up for two or three tools discovers that none of them connect to the systems the company actually runs on spends several weeks attempting to make them work and either abandons the effort or continues paying for subscriptions that deliver only marginal value a separate global study found that while 81 percent of sme leaders believe ai can help them achieve their business goals only 27 percent report that ai is regularly discussed in company wide strategic planning this disconnect that reflects exactly this dynamic the confidence is there but a coherent roadmap to implementation is not what smes actually need the solution smes require is not more capability at the top of the stack but less friction throughout the businesses that are extracting genuine value from ai share a common characteristic they are not using more tools they are using fewer tools that are better connected to how they actually work this means ai that reads from and writes to the systems a business already relies on rather than requiring parallel workflows automation that executes operational tasks without demanding that a non technical founder first become a prompt engineer and more importantly a single point of visibility rather than five separate dashboards from which leaders can see what is happening across their operations and act on it the ai gap between large enterprises and smes will not close on its own surprisingly however the businesses most at risk are not those moving slowly but those accumulating tools that promise integration and deliver complexity spending budget and management attention on a stack that grows wider without ever becoming more useful post navigation previous article why european content leaders are ahead of north american peers in use of ai next article building europe s energy resilience for extreme weather related building europe s energy resilience for extreme weather why igaming is a technology business not a game of luck why european content leaders are ahead of north american peers in use of ai why building talent requires more than business logic why gut feeling is no longer enough for successful ceo decision making championing hope for rare disease patients 5 leadership lessons from building a platform for champions leadership in the age of the algorithm what ceos need to know about ai and the web how ai and machine learning are supercharging video conferencing tools leading intrepid s mission for sustainable and authentic travel about us contact advertise profiles industry outlook management finance world view lifestyle videos awards