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description=Sales says EBITDA is up 5%. Finance says down 3%. Operations says flat.The role of finance leaders is evolving. Modern CFOs aren t just reporting numbers—they re answering the why behind them. Why is revenue down? Why did margin compress? What s driving customer churn?To lead is to understand. And to understand, finance must own the definitions.When IT or BI teams control what EBITDA or Customer Lifetime Value actually means, finance loses the ability to connect financial and non-financial data. You can t answer Why is margin down? if you don t control how margin is defined, calculated, and validated.We know this isn t easy. That s exactly why we re showing you a proven approach: how to start, what to avoid, and real examples from a finance team that built a 380-metric catalog from scratch.This session is especially valuable for CFOs or Finance Directors who:Manage multiple entities or subsidiariesAre preparing for AI/automation but need to get your foundation right firstKeep hearing we need a single source of truth but haven t made it happenSpend more time explaining variances than analyzing what drives themIn 30 minutes✓ Why finance should own metric definitions (not IT)✓ 3 practical approaches: from a spreadsheet and BI tool to fully automated platform✓ Live demo: Practical showcase from a customer who manages 380 metrics with automated validation;

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churn to lead is to understand and to understand finance must own the definitions when it or bi teams control what ebitda or customer lifetime value actually means finance loses the ability to connect financial and non financial data you can t answer why is margin down if you don t control how margin is defined calculated and validated we know this isn t easy that s exactly why we re showing you a proven approach how to start what to avoid and real examples from a finance team that built a 380 metric catalog from scratch this session is especially valuable for cfos or finance directors who manage multiple entities or subsidiariesare preparing for ai automation but need to get your foundation right firstkeep hearing we need a single source of truth but haven t made it happenspend more time explaining variances than analyzing what drives themin 30 minutes why finance should own metric definitions not it 3 practical approaches from a spreadsheet and bi tool to fully automated platform live demo practical showcase from a customer who manages 380 metrics with automated validation ai agents cfo finance data engineering michal hruska feb 26 2026 watch this webinar first name last name business email phone number company name job title watch recording we respect your privacy privacy policy sales says ebitda is up 5 finance says down 3 operations says flat the role of finance leaders is evolving modern cfos aren t just reporting numbers they re answering the why behind them why is revenue down why did margin compress what s driving customer churn to lead is to understand and to understand finance must own the definitions when it or bi teams control what ebitda or customer lifetime value actually means finance loses the ability to connect financial and non financial data you can t answer why is margin down if you don t control how margin is defined calculated and validated we know this isn t easy that s exactly why we re showing you a proven approach how to start what to avoid and real examples from a finance team that built a 380 metric catalog from scratch this session is especially valuable for cfos or finance directors who manage multiple entities or subsidiaries are preparing for ai automation but need to get your foundation right first keep hearing we need a single source of truth but haven t made it happen spend more time explaining variances than analyzing what drives them in 30 minutes why finance should own metric definitions not it 3 practical approaches from a spreadsheet and bi tool to fully automated platform live demo practical showcase from a customer who manages 380 metrics with automated validation share speakers michal hruska former risk innovation manager financial services head of sales engineering former risk innovation manager at home credit vietnam and big data leader at home credit india michal brings 8 years of finance domain expertise in credit risk anti fraud systems and financial data architecture at keboola he leads enterprise finance implementations helping cfos modernize data infrastructure automate consolidations and bridge legacy systems with modern cloud architectures watch this webinar first name last name business email phone number company name job title watch recording we respect your privacy privacy policy related events on demand meetup ai agents cfo finance finance breakfast san francisco working ai for your finance stack may 28 2026 watch recording on demand conference ai agents cfo finance conferences nordic cfo network 2026 copenhagen 19 may may 19 2026 watch recording on demand podcast ai agents cfo finance the real reason finance struggles to deliver insight apr 24 2026 watch recording balu gopakumar account executive martin lepka cmo keboola giorgio pontillo cro ready to transform your data workflow join 500 companies using keboola to power their data operations start free trial talk to sales