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atlantic logo and custom typeface mckl type typefaces logos custom typefaces custom free trial sign in cart menu typefaces custom about news essays in use contact trial fonts license faq sign in cart type tester atlantic logo and custom typeface direction by peter mendelsund and oliver munday images courtesy of the atlantic the atlantic one of america s oldest and most influential magazines was founded in boston in 1857 as part of a major redesign mckl was commissioned to create a new logo and custom display typeface that would honor the publication s legacy while modernizing its visual identity original title pages from the atlantic monthly 1857 1866 the custom typeface draws inspiration from the nameplate of the atlantic s earliest issues through extensive research we traced the magazine s original typography back to the boston type foundry and its distinctly american interpretation of scotch modern fonts by blending these historical influences with contemporary refinements we developed a typeface that feels both timeless and uniquely suited to the magazine specimens from the boston type foundry served as a reference for the atlantic fonts for the logo we looked to classic american versions of garamond particularly those published by atf and ludlow to craft a refined yet authoritative wordmark the final design features a distinctive a and a reference to the magazine s founding year reinforcing its storied heritage a few years after the redesign mckl was asked to expand the typeface adding new weights widths and italics to create a more versatile typographic system that could adapt to the atlantic s evolving design needs atlantic new fort gear new logic owners owners text redaction router shift specter superior title trust typefaces custom about news essays type tester trial license license faq account cart newsletter fun contact instagram 2026 mckl inc privacy policy terms conditions