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description=MCKL drew a new logo and custom typeface for the University of California Berkeley, one of the premier universities in America.;
keywords=font, typeface, type, custom font, custom typeface, MCKL, logo, custom, los angeles, jeremy mickel, type foundry, new fonts, typography;
author=Jeremy Mickel;

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berkeley logo and custom typeface mckl type typefaces logos custom typefaces custom free trial sign in cart menu typefaces custom about news essays in use contact trial fonts license faq sign in cart type tester berkeley logo and custom typeface direction by hayley berlent and kruti mehta additive agency and neil freese uc berkeley images courtesy of uc berkeley the university of california berkeley is one of the premier schools in america its previous logo was commissioned from the renowned type designer frederic goudy who created the university of california oldstyle typeface for the institution while the university takes great pride in this rich typographic heritage the existing identity faced several challenges the logo was too thin and calligraphic making it difficult to pair with the widely recognized cal logo additionally each school within the university used different logo lockups creating inconsistencies across the system many goudy typefaces served as references for the berkeley fonts including goudy heavyface deepdene and university of california oldstyle to address these issues we conducted an in depth exploration of goudy s entire catalog of typefaces by referencing his full body of work we were able to synthesize a new design that both honored the university s legacy and provided a more cohesive visual identity the resulting logo system brings much needed consistency and clarity unifying the university s brand and creating a cohesive identity for all its schools atlantic new fort gear new logic owners owners text redaction router shift specter superior title trust typefaces custom about news essays type tester trial license license faq account cart newsletter fun contact instagram 2026 mckl inc privacy policy terms conditions