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description=MCKL worked with Bon Appétit on a logo and custom typeface evoking the nostalgic charm of 60s and 70s cookbooks.;
keywords=font, typeface, type, custom font, custom typeface, MCKL, logo, custom, los angeles, jeremy mickel, type foundry, new fonts, typography;
author=Jeremy Mickel;

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bon appétit logo and custom typeface mckl type typefaces logos custom typefaces custom free trial sign in cart menu typefaces custom about news essays in use contact trial fonts license faq sign in cart type tester bon appétit logo and custom typeface direction by arsh raziuddin and caroline newton images courtesy of condé nast we collaborated with bon appétit to create a new logo and custom typeface that evoke the nostalgic charm of 60s and 70s cookbooks drawing inspiration from this golden era of culinary visual culture we designed aperitif a custom typeface that celebrates the best of serifs from the phototype era including influences from the iconic itc garamond the new logo features subtly rounded letterforms giving the wordmark a warmer more organic quality that resonates with the magazine s sophisticated yet approachable readership high contrast strokes and refined details such as ball terminals and a flourish on the gently curved acute accent of the letter é add a touch of elegance and grace to the design tony stan s iconic itc garamond especially the condensed styles served as a reference for aperitif this fusion of vintage inspiration with modern sensibilities resulted in a logo and typeface system that feels both timeless and contemporary capturing bon appétit s unique balance of tradition and innovation atlantic new fort gear new logic owners owners text redaction router shift specter superior title trust typefaces custom about news essays type tester trial license license faq account cart newsletter fun contact instagram 2026 mckl inc privacy policy terms conditions