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trust the process mckl type typefaces logos custom typefaces custom free trial sign in cart menu typefaces custom about news essays in use contact trial fonts license faq sign in cart type tester essay trust the process the design journey of creating trust a typeface inspired by lettering on us coins and the rich history of pre digital typefaces 6 min read above trust was inspired by lettering on the bicentennial dollar 1975 designed by dennis r williams and washington quarter 1931 1998 designed by john flanagan trust is a collection of display typefaces comprising 144 styles across 9 families the fonts are organized along a continuum of sans to serif low to high contrast and light to black weights in roman and italic styles trust functions as a survey of 20th century typography through a largely american filter of 1960s and 70s phototype the original inspiration comes from us coin designs and is also influenced by a multitude of typefaces from the pre digital era in different corners of its design space trust evokes classics including friz quadrata albertus serif gothic kabel tempo and optima and can even conjure broadway or itc americana in the extreme styles the unifying motif of trust is the sharp diagonal shape of characters like amnvw a concept which comes from the reference coins displayed on the reverse side in united states of america the story of trust is a long one stretching back over 15 years ago to the beginning of my career as a type designer my first typeface router was inspired by lettering found in the nyc subway on an informational sign carved into plastic suddenly type was all around me and i began searching for new ideas everywhere not long after i started drawing i picked up a souvenir coin that had been flattened through a penny press i noticed the ghost lettering from the original coin and started to wonder about the origins of its design could us coin typography serve as source material for a new typeface idea i went on a deep dive of internet resources as available in 2007 downloading a trove of images and organizing the results the alpha numeric naming conventions of coin collecting and grading inspired the trust family names 1a 2b 3c etc a sample of coins from across us history which informed the design process for trust frank gasparro chief engraver of the us mint 1965 1981 who designed many coins including the lincoln penny the alpha numeric naming conventions of coin collecting and grading inspired the trust family names 1a 2b 3c etc a sample of coins from across us history which informed the design process for trust frank gasparro chief engraver of the us mint 1965 1981 who designed many coins including the lincoln penny the alpha numeric naming conventions of coin collecting and grading inspired the trust family names 1a 2b 3c etc a sample of coins from across us history which informed the design process for trust frank gasparro chief engraver of the us mint 1965 1981 who designed many coins including the lincoln penny trust was inspired by lettering on the bicentennial dollar 1975 designed by dennis r williams and washington quarter 1931 1998 designed by john flanagan coins have a special significance for me my father and maternal grandfather both collected coins and i still have a commemorative coin set from my birth year several coins from that set have unique reverse sides to celebrate america s bicentennial 1976 the eisenhower dollar is especially striking with the liberty bell and moon on the reverse and wacky sans serif lettering along the perimeter years later i learned there was an extra layer of intrigue to this coin there had been two versions of the back one in sans and another in a more traditional serif the first full draft of trust from 2009 i started sketching capitals inspired by my favorite images from the coin research focused specifically on the 1976 dollar and the 1931 1998 quarter there were stylistic similarities between the two coins especially the sharp diagonals in amn and the idiosyncratic tails on r an opportunity to release an early version of trust emerged but in the end i held off the kernel of the idea was there but the drawing just wasn t ready additional inspiration for trust with typefaces including friz quadrata elan serif gothic cortez kabel souvenir gothic optima koch antiqua tempo and albertus over the next decade i kept coming back to trust trying to figure out how to make it work by 2019 i had a small team and we reviewed all of the drafts from over the years and sketched new ideas as well finally something clicked and i was able to combine elements of the coins with other references to create something new trust is a synthesis of the coin lettering and classic typefaces from the phototype period as well as other references like 70s book covers horror movie posters national park signage and other ideas of americana along the way a couple of my favorite clients requested versions of trust which helped advance the design pentagram used the fonts for the infamous 2020 presidential debates public address and commissioned a custom version for their mgm brand identity as seen in ars gratia artis and trade mark in the iconic lion roaring logo sequence finishing any typeface can take a long time and there were two breakthroughs relatively late in the creative process which finally brought the design over the finish line first i drafted a higher contrast version of the serif styles to further differentiate them from the sans i immediately missed the low contrast serif but it made me realize that the system wanted to be bigger the addition of a contrast axis accessed a much wider range of typographic styles making for a more flexible family that can be dressed up or down and combined to achieve many different voices and second i always intended to include sharp alternates of the amnvw characters as an homage to the coins that inspired me i included more conventional flat forms of amnvw as the default thinking it would make the family more appropriate to a wider range of situations with the addition of the contrast axis i found that the conventional forms lacked a strong enough point of view to hold the entire family together trust needed a visual cue that would unite the styles and the sharp diagonals were the perfect element there are also many additional alts including qr inspired by the original coins decorated numerals tailed a and schoolbook agy among others trust features true italics with cursive forms of many lowercase letters sharp amnvwvw are the default nut flat alternates are also available in ss01 a contrast axis allows for a wider range of typographic expression there are also many additional alts including qr inspired by the original coins decorated numerals tailed a and schoolbook agy among others trust features true italics with cursive forms of many lowercase letters sharp amnvwvw are the default nut flat alternates are also available in ss01 a contrast axis allows for a wider range of typographic expression there are also many additional alts including qr inspired by the original coins decorated numerals tailed a and schoolbook agy among others trust features true italics with cursive forms of many lowercase letters sharp amnvwvw are the default nut flat alternates are also available in ss01 a contrast axis allows for a wider range of typographic expression the final version of trust includes 144 styles spread across 9 families which can be used at a range of sizes i ve always loved the name trust for this typeface it was originally in reference to in god we trust the motto of the united states that appears on all currency as well as the concept of a financial trust i also liked that it felt friendly the idea of trust as an emotional state between people the name trust has another layer of meaning a repository a survey of the rich history of typography across the 20th century loading video trust s alpha numeric naming convention 1a 2b 3c etc is an homage to the coin grading and edition numbering from my childhood coin collection not only do the numbers provide a nice way to keep the families organized in the font menu but there is the added bonus that trust n 1 read as trust no one we worked with public address and dazzle on the marketing for trust public address came up with the concept for a coin and scratch off cards and dazzle helped with additional social media content tommie geraendts animated a 3d coin that celebrates the design of the typeface thank you for reading i hope you enjoy trust and that it s been worth the wait trust designed by jeremy mickel 2009 2023 published by mckl and available exclusively at mckltype com typeface atlantic new fort gear new logic owners owners text redaction router shift specter superior title trust typefaces custom about news essays type tester trial license license faq account cart newsletter fun contact instagram 2026 mckl inc privacy policy terms conditions