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cro lab optimising ecommerce promotions for fmcg and short shelf life products skip to main content ecommerce platform ecommerce platform tradeit feature rich sophisticated scalable and secure ecommerce platform discover the power of tradeit back view ecommerce platform digital storefronts content management punchout connect mobile application search recommendations dropship network manager ecommerce marketing integration hub commerce orders ecommerce cloud services solutions ecommerce solutions powerful ecommerce solutions that drive growth boost sales and keep you ahead find your perfect solution back view solutions business model back business model retail ecommerce b2b ecommerce dtc ecommerce b2b ordering portal omni channel retail global ecommerce subscription ecommerce multi channel ecommerce industry back industry it ppe safety giftware pet care builder s merchants catering supplies hair beauty packaging food drink horticulture aviation health nutrition healthcare jewellery cleaning janitorial electrical trade erp back erp 365 business central microsoft dynamics nav access genetiq intact sanderson elucid sage 200 winman microsoft dynamics gp oracle netsuite sap business one microsoft dynamics ax orderwise hansaworld services services complete ecommerce services consulting design integration hosting training and support unlock our ecommerce expertise back view services ecommerce consulting responsive web design ecommerce development systems integration ecommerce hosting support training commerce optimisation ecommerce replatforming customers news insights about about us uk based ecommerce experts delivering innovation and results for businesses serious about growth get to know red technology back view about find us contact us partners careers resources get in touch menu search categories content and articles else pages we couldn t find any pages if if page fields articletitle value value page fields articlesummary value value if each we couldn t find any 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title the maximum size for this field is 4000 characters message please check the size of the value you provided for message the maximum size for this field is 4000 characters please confirm you are not a robot we have been unable to verify your identity please confirm you are not a robot form field 1 back to article listing all client news insights news tags popular tags abaca packaging 3000 1 adobe commerce 1 aerospheres 1 amoena 3 amtech 2 aov 1 apexio 1 apps 1 automation 1 aviation 3 award 59 b2b 2 b2b ecomemrce 1 b2b ecommerce 45 b2b ordering portal 7 b2b portal 4 b2b2c ecommerce 1 b2c ecommerce 2 barcode warehouse 2 basket abandonment 2 bigcommerce 1 brexit 1 builder s merchants 2 building construction 5 caboodle 3 call centre 2 canagan 1 capital hair beauty 3 catering supplies 3 challenge packaging 1 channel conflict 3 chapelle jewellery 1 checkout 4 cio bulletin 1 click collect 4 click reserve 4 client news 1 cms 2 commerce orders 8 community 1 compliance 1 conditonal 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improves conversion experience and trust electrical trade ecommerce why is it important for growth in 2026 red technology wins bronze at 2025 ecommerce awards for b2b excellence with napit occastore launches scalable b2b ecommerce platform with red technology insights cro lab optimising ecommerce promotions for fmcg and short shelf life products friday 18 september 2020 as expert integrators we understand the huge benefits that a merchant can gain through seamlessly integrating their erp or back office systems with their ecommerce platform however using the power of the tradeit ecommerce platform some merchants can take it a step further by fully automating processes to enhance their merchandising and promotions online through integration with their erp for example tropicana wholesale are the uk s leading sports supplements distributor and wholesaler offering many products with a short life span so have an extremely aggressive promotion policy running multiple offers and discounts across many of the brands they sell they have three product categories dedicated to promotions and run hundreds of different offers at the same time which often overlap managing those across the thousands of products on their site can be quite challenging so any automations they can set up to make things easier are a great help they run an orderwise erp system integrated into the trade it ecommerce platform with stock and batch information passed regularly between the two systems including the expiry date of each batch and the number of products within that batch due to the nature of the products they sell many of them carry expiry dates so ensuring a regular turnover of stock is important to make sure they are not left holding huge amounts of out of date stock in order to address this potential issue they have created some automatic procedures promotions and merchandising based on the movement and expiry dates of stock this includes automating the adding of products to their clearance category based on the expiry date in this instance if the expiry date of any batch of those products is within a pre determined time limit they are automatically added to the clearance category and a discount is applied as defined by the merchant once the products from that batch are sold they are moved back out of the clearance category and the discount is removed setting up products to automatically be moved to a flash sale category if sales have not reached a defined level within a certain time period with a discount automatically applied if any of that product is then bought the product will move out of the flash sale category the following morning if the product remains in the flash sale category without being bought once the expiry date falls within the defined time period it then is added to the clearance section as above as well and the discount is increased with that greater discount taking precedence over the flash sale where free gifts are available as part of an offer if they aren t in stock automatically removing that offer from the site until the free gift becomes available then re applying the offer once it does if multiple free gifts are available as part of an offer only those free gifts that are out of stock will be removed and if all free gifts are not available the entire offer will be removed until one or more of them are back in stock where it will be reapplied automatically adding brand restrictions based on country so if a brand is not available in one country it will not show to any user whose billing address is based there make products live not live based on their lifecycle status when all variations of a product have no stock make the parent product not live and if all the parents within a brand have no stock make the brand not live removing products from the new products category based on their flag expiry date merchant definable for example if a product is flagged as new for 3 months after that time it will be removed from their new products category automatically pushing credit notes and invoices from orderwise to the relevant customer s account customers can then view and pay invoices online including using credit notes to pay outstanding invoices or future orders online the trade it ecommerce platform has been integrated with numerous erp systems including the likes of orderwise microsoft dynamics nav sap business one winman microsoft dynamics ax sage 200 sanderson elucid access pegasus opera hansaworld intact linnworks caliq and many more get in touch to see how we can help automate your online processes through integration to your erp system promotions marketing tropicana wholesale orderwise sports nutrition ecommerce for the health nutrition industry with proven results in the health nutrition industry our highly evolved trade it ecommerce platform can help you take the next step we work with some of the leading brands and have implemented flexible robust and scalable ecommerce solutions to help them succeed learn more further reading insights dropshipping for growth a smart strategy for both manufacturers retailers we explore how tradeit s new dropshipping functionality is helping tropicana wholesale win more business and support their customers news red nominated for two more ecommerce awards our work with both dk tools and tropicaana wholesale has been shortlisted for two separate awards this year insights cro lab optimising ecommerce promotions for fmcg and short shelf life products we show how automating promotions and merchandising can drive huge improvements in efficiency and roi news red scoop uk ecommerce award we pick up the prize in one of the most hotly contested categories ecommerce innovation for our work with tropicana wholesale news red shortlisted for retail systems award we re delighted to have been nominated as the e commerce technology vendor of the year by retail systems news tropicana wholesale red shortlisted for national technology award automated marketing and merchandising project is recognised again for innovation within the industry news tropicana wholesale shortlisted for uk ecommerce award red technology and tropicana wholesale nominated for uk ecommerce innovation award at the uk ecommerce awards 2020 client news tropicana wholesale launch spend 4 rewards using tradeit s loyalty scheme the uk s leading sports nutrition supplier are set to reward their most deserving customers with a new spend save loyalty scheme client news new site launch for tropicana wholesale we launch the groundbreaking new b2b ecommerce site for tropicana wholesale on the tradeit ecommerce platform ecommerce platform digital storefronts mobile application content management search recommendations ecommerce marketing punchout connect dropship integration commerce orders integration hub ecommerce cloud services ecommerce solutions retail ecommerce b2b ecommerce dtc ecommerce b2b ordering portal omni channel retail global ecommerce multi channel ecommerce subscription ecommerce ecommerce solutions for erps ecommerce for 365 business central ecommerce for sage 200 ecommerce for sap business one ecommerce for microsoft dynamics nav ecommerce for winman ecommerce for microsoft dynamics ax ecommerce for access ecommerce for orderwise ecommerce for microsoft dynamics gp ecommerce for genetiq ecommerce for oracle netsuite ecommerce solutions by industry ppe safety giftware it pet care builder s merchants food drink packaging horticulture health nutrition jewellery aviation cleaning janitorial catering supplies healthcare hair beauty electrical trade services ecommerce consulting responsive web design ecommerce development systems integration ecommerce hosting support training commerce optimisation ecommerce replatforming platform comparison tradeit vs magento 2 tradeit vs shopify plus tradeit vs bigcommerce tradeit vs woocommerce tradeit vs truecommerce netalogue customers news insights videos about faq awards sitemap oakfield industrial 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