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description=Learn how Simple Analytics measures website traffic without personal data. Understand how metrics are calculated and why they differ from traditional analytics.;

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methodology simple analytics simple analytics product why simple analytics solutions pricing docs log in book a demo open main menu how we measure your traffic simple analytics records page level events and aggregates them into metrics no personal data is collected no user identifiers are assigned no cookies no identifiers event based aggregated data collection metrics comparison usage how data is collected a lightweight script sends one event per pageview what we collect page url and referrer utm parameters device type and screen size timezone for country browser language what we never collect cookies or local storage ip addresses user identifiers device fingerprints cross site tracking each event is stored as an independent record and is not linked across visits because no personal data is collected simple analytics can be used without a consent banner and meets gdpr and eprivacy requirements by design see what we collect technical documentation how metrics are calculated from raw events to actionable insights metric accuracy how it s calculated pageviews each event represents one pageview total count of recorded events with no sampling or modeling exact each event represents one pageview total count of recorded events with no sampling or modeling visitors every pageview from a landing page is counted as a unique pageview which we call a visitor estimated every pageview from a landing page is counted as a unique pageview which we call a visitor traffic sources derived from referrer and utm parameters exact derived from referrer and utm parameters learn more about how we calculate metrics in our metrics documentation differences from traditional analytics privacy first design leads to different trade offs traditional simple analytics user identifiers assigned via cookies or device ids not used consent requirement required for tracking not required data when consent rejected lost still recorded visitor counting based on referrer estimated cross device tracking supported not supported simple analytics prioritizes privacy over precision in some areas you get complete traffic coverage without consent barriers while accepting that visitor and session metrics are estimates rather than exact counts see how we compare to google analytics how to use simple analytics two approaches depending on your needs as your primary tool simple analytics works well as a standalone solution when you want a complete view of your website traffic you do not need user level tracking across sessions you prefer a simple privacy friendly dashboard you want to avoid consent banners and legal complexity explore all features alongside google analytics use both tools together to capture the complete picture simple analytics captures all traffic including users who reject consent google analytics provides user level tracking for consenting users this approach is often called consent gap analytics measure what you re missing learn about consent gap analytics product features how it works integrations api ai assistant pricing why simple analytics more complete traffic visibility analytics without consent google analytics alternative hosted in eu migrate from ga4 website analytics comparison vs google analytics vs matomo vs plausible vs fathom vs piwik pro vs adobe analytics solutions agencies enterprise eu companies white label learn documentation guides blog changelog partner program free tools company about us our promise what we collect security gdpr compliance subprocessors simple analytics b v privacy terms dpa status