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description=Get an in-depth explanation of the Simplot Brand and how we manage it while allowing room for each business area to represent its unique attributes. Together, we are ambassadors of the Simplot Brand and through our collaborative approach, we can maintain a clear image of the brand image to the world.;

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Text of the page (random words):
simplot brand guidelines business innovation food our global food division is core to our business and our rich history as farmers empowering us to contribute to sustainably feeding the world through a variety of plant based product offerings simplot global food simplot food australia agriculture simplot agriculture is hard at work across the world bringing innovation and high quality crop inputs to places where hard working farmers are growing the food that fuels our lives wholesale crop nutrition wholesale crop nutrition offers a full range of high quality phosphate and nitrogen fertilizers delivered through an extensive distribution network to arrive at the right time wherever needed products why simplot resources contact us simplot grower solutions simplot grower solutions canada turf landscape nursery turf landscape and nursery is a 30 year passion driven effort that leverages our mineral mining and process expertise to help nourish beauty and recreation endeavors around the globe turf horticulture livestock simplot livestock supports the beef and dairy cattle industry with a variety of services that help producers bring healthy animals to market efficiently and sustainably simplot western stockmen s custom cattle feeding specialty services feed ingredients life sciences life science research and development helps us grow our understanding of how plants and animals function and can respond to a changing environment and other pressures animal sciences plant sciences mining manufacturing industrial products silica sand who we are company leadership team our founder news sustainability the simplot company is deeply committed to taking a sustainable approach to people planet and prosperity as we contribute to feeding our world responsibly people people are a pillar of our sustainability efforts which is why we focus on the health and safety of our employees customers and communities where we live work and grow engagement health safety planet our planet is at the heart of our sustainability efforts which is why we focus on protecting our environment through the responsible management of natural resources 4sight 2030 goals land water prosperity our business practices products and services help bring greater prosperity and economic value to communities around the world integrity regulatory and compliance community involvement foundation ebusiness patents contact us careers careers benefits and perks career opportunities our story meet our people sustainability students interns log in simplot connect login simplot grower solutions business innovation food our global food division is core to our business and our rich history as farmers empowering us to contribute to sustainably feeding the world through a variety of plant based product offerings simplot global food simplot food australia agriculture simplot agriculture is hard at work across the world bringing innovation and high quality crop inputs to places where hard working farmers are growing the food that fuels our lives wholesale crop nutrition wholesale crop nutrition offers a full range of high quality phosphate and nitrogen fertilizers delivered through an extensive distribution network to arrive at the right time wherever needed products why simplot resources contact us simplot grower solutions simplot grower solutions canada turf landscape nursery turf landscape and nursery is a 30 year passion driven effort that leverages our mineral mining and process expertise to help nourish beauty and recreation endeavors around the globe turf horticulture livestock simplot livestock supports the beef and dairy cattle industry with a variety of services that help producers bring healthy animals to market efficiently and sustainably simplot western stockmen s custom cattle feeding specialty services feed ingredients life sciences life science research and development helps us grow our understanding of how plants and animals function and can respond to a changing environment and other pressures animal sciences plant sciences mining manufacturing industrial products silica sand who we are company leadership team our founder news sustainability the simplot company is deeply committed to taking a sustainable approach to people planet and prosperity as we contribute to feeding our world responsibly people people are a pillar of our sustainability efforts which is why we focus on the health and safety of our employees customers and communities where we live work and grow engagement health safety planet our planet is at the heart of our sustainability efforts which is why we focus on protecting our environment through the responsible management of natural resources 4sight 2030 goals land water prosperity our business practices products and services help bring greater prosperity and economic value to communities around the world integrity regulatory and compliance community involvement foundation ebusiness patents contact us careers careers benefits and perks career opportunities our story meet our people sustainability students interns log in simplot connect login simplot grower solutions simplot corporate simplot brand guidelines simplot brand guidelines our brand the simplot company brand has grown over time anchored first by j r himself and now by the family members company leaders and employees who have helped build the company into the global food and agriculture organization we have today every time we represent simplot we are reinforcing and impacting the simplot brand in the brand guidelines we provide an in depth explanation of the simplot brand and information about how we can collectively manage it while allowing room for each business area to represent its unique attributes together we are ambassadors of the simplot brand and through our collaborative approach we can maintain a clear image of the brand image to the world download the brand guidelines logos color typography photography brand logo our logo is the primary visual graphic for our brand it is composed of two elements the simplot logotype and the leaf symbol the simplot logotype is based on a customized typeface that has been representing the company for many years the warm gray coloring references our past with its earthy tones but also points to the future with its clean modern look the leaf symbol is similarly rooted in our heritage inspired by the blossom of a potato plant its glowing gold tones indicates our belief in the potential of agriculture and food to transform the future primary 3d logo the primary logo uses simplot gray and simplot gold with a 3d effect on the leaf and is approved for use on white or light colors and images as long as the image is open and clear e g clouds or a white wall primary flat version use a flat version of the full color logo where the gold leaf doesn t use a 3d effect in situations where the 3d effect isn t preferred e g at less than 3 7 6 cm wide or for embroidery white gold 3d reversed logo this version is approved for use over dark colors and images as long as the image area is open and clear e g blue sky or a green field the white gold 3d version incorporates the leaf effect and is preferred over the flat version to the right white gold flat reversed logo a flat version of the white gold logo is available for dark colors and images or at smaller sizes e g at less than 2 5 1cm wide where the 3d leaf will not render well all white logo use the all white version against dark colors and images when cost or other considerations prohibit use of the full color logo all black logo use the all black version on light to medium colors and images when cost or other considerations prohibit use of the full color logo brand the simplot leaf the leaf symbol plays a critical role in our brand aesthetic it highlights our history and our connection to farming and potatoes it also expresses our belief in a bright future and the role agriculture will play in helping us create that future the leaf must also have the correct clear space around it the leaf includes a trademark tm symbol of appropriate size for most uses depending on the size of the leaf you may need to enlarge or shrink the tm to keep it legible the tm is not required if the leaf appears 75 1 3 cm or smaller if you are using the leaf more than once on the same page it must have a trademark symbol the first time it appears the mark should also appear with the first use on separate pages or sections of the same materials the leaf can t appear without the simplot logo the leaf is not an alternative for the simplot logo the full simplot logo must always be present somewhere in the same material 3d leaf flat simplot gold leaf simplot gold outline simplot gray solid simplot gray outline black solid black outline white solid white outline color palette primary colors are the colors we want to use frequently to accent our primary brand colors that doesn t mean they need to be used constantly but they should be consistently present to build an association with our brand primary color simplot gold pms 7406 cmyk 0 13 100 1 rgb 241 196 0 hex f1c400 primary color dark simplot gold pms 118 cmyk 7 28 100 30 rgb 172 132 0 hex ac8400 primary color medium simplot gold pms 110 cmyk 2 22 100 8 rgb 218 170 0 hex daaa00 primary color light simplot gold pms 1215 cmyk 0 6 53 0 rgb 251 216 114 hex fbd872 primary color simplot gray pms pantone warm gray 11 cmyk 26 36 38 68 rgb 110 98 89 hex 6e6259 primary color black pms black cmyk 60 40 40 100 rgb 0 0 0 hex 000000 primary color medium simplot gray pms 7519 cmyk 55 61 64 41 rgb 87 71 65 hex 574741 primary color light simplot gray pms warm gray 7 cmyk 16 23 23 44 rgb 150 140 131 hex 968c83 primary color field green pms 363 cmyk 64 0 100 24 rgb 54 131 33 hex 368321 primary color dark field green pms 350 cmyk 80 21 79 64 rgb 44 82 52 hex 2c5234 primary color med field green pms 2273 cmyk 84 31 100 21 rgb 40 114 57 hex 297239 primary color light field green pms 368 cmyk 65 0 100 0 rgb 120 190 32 hex 78be20 secondary color palette secondary colors are the colors we want to use frequently to accent our primary brand colors that doesn t mean they need to be used constantly but they should be consistently present to build an association with our brand secondary color sky pms 288 cmyk 100 80 6 32 rgb 0 45 114 hex 002d72 secondary color dark sky pms 322 cmyk 97 9 39 34 rgb 0 116 112 hex 007470 secondary color bright sky pms 3135 cmyk 100 0 20 0 rgb 0 176 202 hex 00b0ca secondary color blood orange pms 484 cmyk 8 92 100 33 rgb 130 39 4 hex 822704 secondary color rust orange pms 167 cmyk 5 77 100 15 rgb 189 79 25 hex bd4f19 typography as with our color palette we selected the following typography to best represent our brand chosen for their versatility and ease of use these fonts are legible approachable and timeless while providing a forward thinking style they should be used in all situations companywide cairo our brand uses cairo for headlines and for subheadings extra light light regular medium semi bold bold extra bold black inter our brand uses inter for body text extra light light regular medium semi bold bold extra bold black inter tight a secondary font if the standard inter is kerned too wide for your application extra light light regular medium semi bold bold extra bold black where can i find cairo and inter fonts your simplot issued computer may come with cairo and inter already installed if you need them simply search brand fonts on the simplot dam and download and install them to your computer if you need help installing them reach out to the it service desk external customer and agencies can go to fonts google com to download cairo and inter fonts for free photography our brand images help us connect with our customers our partners our prospects and the broader public it helps set us apart from our competitors and allows us to share our unique and optimistic point of view with the world our brand images have a few things in common we come from authentic farming roots so don t use fake overly styled images with actors choose stock photographs that use real people not posed models we express our positive attitude and our belief in the beauty of what s possible through use of abundant natural light particularly the special atmosphere that the sun s glow shine or flare creates in our images we like to draw the viewer into our brand experience by telling a story engage our audience and inspire curiosity through subject matter angle cropping and other native effects quick links about simplot brand contact us integrity portal jobs careers contact us simplot company p o box 27 boise id 83707 0027 208 336 2110 simplot company all rights reserved privacy notice terms conditions 2024 j r simplot company all rights reserved cookies help us improve your website experience by using our website you agree to our use of cookies accept close x