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a singular typeface to define a typographic and product categorisation system that can scale across current and new product lines within this enabling the brand to communicate a more emotive brand story product photography cormac banks read more close view article read more close kettle kids a retail identity elevating social influence into luxury commerce visual identity packaging spatial design as a social first enterprise the kettle kids initial success was driven through the mechanics of those platforms vs the power of brand with ambitions to compete outside the confines of social media they wanted to create a brand that would compete with the leading luxury brands many of which they were selling their connection to london s rich visual culture served as our muse inspiring us to draw from historic hand crafted signage architectural nuances and material textures this exploration led to the creation of a bespoke logotype typeface and monogram that beautifully blend the elegance of traditional typographic lettering with contemporary craftsmanship our commitment to a cohesive brand experience extended the newly minted graphic language across spatial design including store signage interior color scheme and various printed materials ensuring consistency and depth across all brand touchpoints furthermore we developed a digital toolkit to amplify the kettle kids presence beyond the physical space the kettle kids now operate several retail destinations in the uk with us and global expansions planned product photography sam armstrong spatial photographer oskar proctor spatial design hesselbrand read more close view article read more close our taap connecting water to life s every day moments art direction campaign tone of voice we partnered with our taap to launch the campaign platform and brand voice for a machine that brings filtered chilled sparkling and hot water into the home the product sits in a category with a problem nobody wakes up thinking about water hydration is sold like homework in litres and reminders and science the challenge was to make people care about the thing they drink without thinking and to give a functional product an emotional place in the day through our work with the brand we kept arriving at the same observation water is rarely the point of the moment and it is present at every threshold of it the tea before the meeting the squash after the football the chamomile on the evening walk the bath at the end of it all every drink in the day starts in the same place our central campaign idea more water more you celebrates water as the source of what keeps you going the hero film makes the idea literal running in split screen it pairs each moment of a day with the vessel it fills a boiled egg with the morning tea a chess match with the cafetière a sixth birthday with a party cup of cordial grass stained knees with a squash and a curly straw a day of lives carried by water production jamon copy director tess o leary channel strategist mike evans read more close view article view project close hello klean out of place art direction campaign production jamon view project close view article read more close kankan a rebrand to spearhead a move into retail brand strategy visual identity verbal identity we partnered with the founders to relaunch kankan as a personal care brand with a core focus on sustainability and circularity building on their goal of removing single use plastics from the bathroom with a focus on natural ingredients we anchored our strategy in the joy of connecting with nature we took inspiration from the circularity of the natural world and how this cycle if unbroken offers us so much knowledge and wisdom and we heightened the emotional benefits of ritualistic self care through the central brand idea feel more joy everyday through the strategy of joy we developed an identity that had character both visually and verbally an interplay between a bold custom display typeface vibrant colours and unique product design enabled a reimagining of the brand that cut a clear point of difference from the more subdued nature of many personal care brands the new identity gives kankan a stronger presence within their existing d2c channels and as importantly provides a proposition to help unlock a drive into retail giving the brand the ability to communicate more clearly and directly to the consumer group seeking essential products with substance read more close view article read more close keats a brand designed to challenge the efficacy gap in luxury beauty visual identity brand strategy production skincare is a crowded category with a transparency problem lucinda hart keats founder and a former product developer for some of the biggest names in beauty knew exactly what was wrong with it and built a brand to fix it the proposition is straightforward and genuinely radical luxury grade formulations at accessible prices with the efficacy percentages published openly so customers know exactly what they re buying few ingredients proven ones with no filler we built the brand from scratch positioning verbal identity visual identity and full design system the strategic territory sits at the intersection of british heritage and cultural disruption borrowing the codes of luxury while refusing to behave like one the creative tension between those two things is where keats lives and it s what makes the brand legible in a category that too often mistakes complexity for credibility the visual system was built to hold both sides of that tension a typographic identity with genuine character a design language precise enough to carry efficacy data and expressive enough to carry personality beauty is truth not a tagline the organising idea the whole thing runs through photography afieldworks nikki cruz read more close view article read more close union space for the ambitious brand strategy visual identity website design the role of the office has been rewritten over the past 15 years first through the rise of co working then by the disruption of the global pandemic as the dust has settled on the shifts that occurred through both a new model evolved that fuses the dna of the co working model together with the dna of the traditional space leasing model enter managed office services a model that not only benefits companies who are looking for dedicated space to grow but is also now a core strategy for many landlords in this new work era we partnered with union whose founders had been a key part in pioneering this new model within the uk to reposition and rebrand them within a fledgling and incredibly clustered sector in a market still defining itself and lacking the visible glamour of co working we needed to create status cut through sameness articulate the unseen value of the managed office model and signal the quality of the union s progressive client base our shift came in elevating service into an experience at every touchpoint of union s process was a dedication to creating a seamless transition for new clients from securing designing and managing a client s space and within this came the opportunity to reframe and own a more elevated category positioning the managed office experience for today s most influential companies to accompany the more confident and category leading strategic direction the resulting identity reflects the unseen systems and relationships that make union s work effective the graphic system brings a clarity of expression across the cornerstone of the union experience tied together through a mark which represents a symbol of unification built from a set of distinct shapes that come together as a whole read more close view article read more close lick the brand that transformed how we decorate visual identity brand strategy verbal identity in early 2020 we partnered with lick to create a brand that could unlock new value in a category that had not been challenged even well into the d2c era the start point was a name and a paint can our challenge was to understand the mindset of the home decorator and to define a brand that could connect with them and speak to them in a way the current category couldn t what we found through extensive consumer research was a massive opportunity to build a truly inclusive and educational brand where the role of the brand was to be inspirer partner and guide to the journey of the home decorator we matched the expressive with the functional utilitarian labelling and product codes matched with a strong personality and voice we thought through customer pain points and used them as opportunities to create a better brand experience and we built a world where the customer felt empowered to be bolder and more confident in their interior choices the result a brand experience that engages from the first interaction showcasing lick home s ambition to redefine the world of home decorating while creating a welcoming environment for decorators of all backgrounds from beginners to experts read more close view article view project close hello klean reclamation told through ritual art direction campaign production jamon view project close view article buy now close buy now akt reframing personal care as personal performance buy now close buy now view article read more close roam building a brand to start new conversations on sexual wellness naming brand strategy visual identity our collaboration with roam was born from a strategic research study revealing a significant market gap and unmet need for open and honest discussions about sexual health and well being the brand aims to empower individuals to embrace their fluidity and confidently explore their desires by providing the necessary tools questions and language roam aims to create a space where people can articulate their boundaries and needs without shame or hesitation this brand identity was carefully crafted to embody the spirit of liberation and exploration that fuels roam s mission to encourage customers to embrace both self and shared love sexual care and connection our design and strategic approach have resulted in a brand identity that aligns with current conversations surrounding sexuality it represents a crucial step forward in the world of sex care advocating for a society where discussions about sexual health are normalised and seen as essential product photography handover agency read more close view article buy now close buy now grace and green a bolder vision for conscious period care buy now close buy now view article read more close paist defining a new experience for oral care visual identity packaging 3d as a dentist whose job was to recommend toothpastes paist s founder struggled with the fact that most are packed full of artificial ingredients abrasive whitening options and almost all come in a plastic bottle with over 300million tubes ending up in landfill in the uk every year she wanted to challenge a legacy category of blue white and red with powerfully effective natural toothpaste that was 100 plastic free our challenge was how do we make people care about sustainable toothpaste tapping into the mindset of a more conscious consumer we focussed on clear concise and transparent messaging and carried this simplicity into our design approach stripping everything back to present a vastly different sensibility to the existing category behaviours we applied this new vision for the oral care experience across a full identity packaging design and the platform experience paist is advocating for a shift towards a more mindful approach in our daily oral hygiene routine a small but significant step towards building a more sustainable future product photography handover agency read more close view article watch the campaign close watch the campaign hello klean making the invisible problem visible watch the campaign close watch the campaign view article read more close others a brand to challenge the status quo of wellness visual identity brand strategy film and photography the founders of others believed in a simple hypothesis the wellness industry was broken through a two year collaboration we helped build a brand that proposed an alternative narrative to the mainstream our vision for the brand was to enable humans to thrive in a tech saturated world creating tools to empower us to feel more in control emotionally resilient and better equipped to navigate the global chaos and loss of meaning approaching this new vision through a subcultural lens which focussed on community and a holistic offering platform first product second as we approached design we wanted to create a juxtaposition between nature and technology to embody something that was sensorial and welcoming but quite counter the current visual semiotics of the wellness sector taking this anti establishment mentality further the logo we designed for øthers we leaned into the concept of mind hacking through the dynamic sorting motif this theme of neurological enhancement is further explored through an immersive digital experience and the integration of art company mono font with an organic coding system as the brand enters the market it shines as a pioneer advocating for a more comprehensive approach to personal health product photography handover agency videography pal production imprimerie du marais read more close view article view project close silent songs a new brand for a new type of music company brand strategy visual identity art direction we partnered with the founders of silent songs to help define a new relationship with music and its role in combating today s overbearing noise silent songs is the music company for a hectic world at its core silent songs curates and releases music designed to enrich the human experience its functional music but the antithesis of the generative ai music that has come to be defined in this way as we embarked on our collaborative journey we defined a visual language that seamlessly connects sound with the essence of humanness inspired by the golden ratio a symbol of natural harmony and balance we crafted a dynamic visual language that pulsates with life this foundation allowed us to design a system that captures the rhythm and impact of music on the human spirit the identity was designed to work seamlessly across the digital touchpoints of how music is consumed as well as provide a sensibility that can translate into the phyiscal realm and the future expansions of the company view project close view article read more close de beers 1888 master diamonds art direction placemaking de beers renowned for its unparalleled diamond expertise offers an experience that illuminates the multifaceted journey of its 1888 collection highlighting each stone s craftsmanship this narrative weaves together the storied history and meticulous artistry behind each de beers diamond inviting customers to appreciate the profound journey behind every gem our mission was to guide consumers through this exploration inside their flagship s...