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me of their jobs to work from home 114 the 2020 google services outages disrupted google services one in august that affected google drive among others another in november affecting youtube and a third in december affecting the entire suite of google applications all three outages were resolved within hours 115 116 117 in 2021 the alphabet workers union was founded composed mostly of google employees 118 in january 2021 the australian government proposed legislation that would require google and facebook to pay media companies for the right to use their content in response google threatened to close off access to its search engine in australia 119 in march 2021 google reportedly paid 20 million for ubisoft ports on google stadia 120 google spent tens of millions of dollars on getting major publishers such as ubisoft and take two to bring some of their biggest games to stadia 121 in april 2021 the wall street journal reported that google ran a years long program called project bernanke that used data from past advertising bids to gain an advantage over competing for ad services this was revealed in documents concerning the antitrust lawsuit filed by ten us states against google in december 122 in september 2021 the australian government announced plans to curb google s capability to sell targeted ads claiming that the company has a monopoly on the market harming publishers advertisers and consumers 123 in 2022 google began accepting requests for the removal of phone numbers physical addresses and email addresses from its search results it had previously accepted requests for removing confidential data only such as social security numbers bank account and credit card numbers personal signatures and medical records even with the new policy google may remove information from only certain but not all search queries it would not remove content that is broadly useful such as news articles or already part of the public record 124 in may 2022 google announced that the company had acquired california based microled display technology development and manufacturing start up raxium raxium is set to join google s devices and services team to aid in the development of micro optics monolithic integration and system integration 125 126 products and services main article list of google products search engine main articles google search and google images google indexes billions of web pages to allow users to search for the information they desire through the use of keywords and operators 127 according to comscore market research from november 2009 google search is the dominant search engine in the united states market with a market share of 65 6 128 in may 2017 google enabled a new personal tab in google search letting users search for content in their google accounts various services including email messages from gmail and photos from google photos 129 130 google launched its google news service in 2002 an automated service which summarizes news articles from various websites 131 google also hosts google books a service which searches the text found in books in its database and shows limited previews or and the full book where allowed 132 advertising google on ad tech london 2010 google generates most of its revenues from advertising this includes sales of apps purchases made in app digital content products on google and youtube android and licensing and service fees including fees received for google cloud offerings forty six percent of this profit was from clicks cost per clicks amounting to us 109 652 million in 2017 this includes three principal methods namely admob adsense such as adsense for content adsense for search etc and doubleclick adexchange 133 in addition to its own algorithms for understanding search requests google uses technology its acquisition of doubleclick to project user interest and target advertising to the search context and the user history 134 135 in 2007 google launched adsense for mobile taking advantage of the emerging mobile advertising market 136 google analytics allows website owners to track where and how people use their website for example by examining click rates for all the links on a page 137 google advertisements can be placed on third party websites in a two part program google ads allows advertisers to display their advertisements in the google content network through a cost per click scheme 138 the sister service google adsense allows website owners to display these advertisements on their website and earn money every time ads are clicked 139 one of the criticisms of this program is the possibility of click fraud which occurs when a person or automated script clicks on advertisements without being interested in the product causing the advertiser to pay money to google unduly industry reports in 2006 claimed that approximately 14 to 20 percent of clicks were fraudulent or invalid 140 google search console rebranded from google webmaster tools in may 2015 allows webmasters to check the sitemap crawl rate and for security issues of their websites as well as optimize their website s visibility consumer services web based services google offers gmail for email 141 google calendar for time management and scheduling 142 google maps for mapping navigation and satellite imagery 143 google drive for cloud storage of files 144 google docs sheets and slides for productivity 144 google photos for photo storage and sharing 145 google keep for note taking 146 google translate for language translation 147 youtube for video viewing and sharing 148 google my business for managing public business information 149 and duo for social interaction 150 in march 2019 google unveiled a cloud gaming service named stadia 109 a job search product has also existed since before 2017 151 152 153 google for jobs is an enhanced search feature that aggregates listings from job boards and career sites 154 some google services are not web based google earth launched in 2005 allowed users to see high definition satellite pictures from all over the world for free through a client software downloaded to their computers 155 software google develops the android mobile operating system 156 as well as its smartwatch 157 television 158 car 159 and internet of things enabled smart devices variations 160 it also develops the google chrome web browser 161 and chrome os an operating system based on chrome 162 hardware google pixel smartphones on display in a store in january 2010 google released nexus one the first android phone under its own brand 163 it spawned a number of phones and tablets under the nexus branding 164 until its eventual discontinuation in 2016 replaced by a new brand called pixel 165 in 2011 the chromebook was introduced which runs on chrome os 166 in july 2013 google introduced the chromecast dongle which allows users to stream content from their smartphones to televisions 167 168 in june 2014 google announced google cardboard a simple cardboard viewer that lets user place their smartphone in a special front compartment to view virtual reality vr media 169 other hardware products include nest a series of voice assistant smart speakers that can answer voice queries play music find information from apps calendar weather etc and control third party smart home appliances users can tell it to turn on the lights for example the google nest line includes the original google home 170 later succeeded by the nest audio the google home mini later succeeded by the nest mini the google home max the google home hub later rebranded as the nest hub and the nest hub max nest wifi originally google wifi a connected set of wi fi routers to simplify and extend coverage of home wi fi 171 enterprise services main articles google workspace and google cloud platform google workspace formerly g suite until october 2020 172 is a monthly subscription offering for organizations and businesses to get access to a collection of google s services including gmail google drive and google docs google sheets and google slides with additional administrative tools unique domain names and 24 7 support 173 on september 24 2012 174 google launched google for entrepreneurs a largely not for profit business incubator providing startups with co working spaces known as campuses with assistance to startup founders that may include workshops conferences and mentorships 175 presently there are seven campus locations berlin london madrid seoul são paulo tel aviv and warsaw on march 15 2016 google announced the introduction of google analytics 360 suite a set of integrated data and marketing analytics products designed specifically for the needs of enterprise class marketers which can be integrated with bigquery on the google cloud platform among other things the suite is designed to help enterprise class marketers see the complete customer journey generate useful insights and deliver engaging experiences to the right people 176 jack marshall of the wall street journal wrote that the suite competes with existing marketing cloud offerings by companies including adobe oracle salesforce and ibm 177 internet services in february 2010 google announced the google fiber project with experimental plans to build an ultra high speed broadband network for 50 000 to 500 000 customers in one or more american cities 178 179 following google s corporate restructure to make alphabet inc its parent company google fiber was moved to alphabet s access division 180 181 in april 2015 google announced project fi a mobile virtual network operator that combines wi fi and cellular networks from different telecommunication providers in an effort to enable seamless connectivity and fast internet signal 182 183 corporate affairs stock price performance and quarterly earnings google s initial public offering ipo took place on august 19 2004 at ipo the company offered 19 605 052 shares at a price of 85 per share 66 67 the sale of 1 67 billion gave google a market capitalization of more than 23 billion 70 the stock performed well after the ipo with shares hitting 350 for the first time on october 31 2007 184 primarily because of strong sales and earnings in the online advertising market 185 the surge in stock price was fueled mainly by individual investors as opposed to large institutional investors and mutual funds 185 goog shares split into goog class c shares and googl class a shares 186 the company is listed on the nasdaq stock exchange under the ticker symbols googl and goog and on the frankfurt stock exchange under the ticker symbol ggq1 these ticker symbols now refer to alphabet inc google s holding company since the fourth quarter of 2015 update 187 in the third quarter of 2005 google reported a 700 increase in profit largely due to large companies shifting their advertising strategies from newspapers magazines and television to the internet 188 189 190 for the 2006 fiscal year the company reported 10 492 billion in total advertising revenues and only 112 million in licensing and other revenues 191 in 2011 96 of google s revenue was derived from its advertising programs 192 google generated 50 billion in annual revenue for the first time in 2012 generating 38 billion the previous year in january 2013 then ceo larry page commented we ended 2012 with a strong quarter revenues were up 36 year on year and 8 quarter on quarter and we hit 50 billion in revenues for the first time last year not a bad achievement in just a decade and a half 193 google s consolidated revenue for the third quarter of 2013 was reported in mid october 2013 as 14 89 billion a 12 percent increase compared to the previous quarter 194 google s internet business was responsible for 10 8 billion of this total with an increase in the number of users clicks on advertisements 195 by january 2014 google s market capitalization had grown to 397 billion 196 tax avoidance strategies further information corporation tax in the republic of ireland multinational tax schemes and google tax google uses various tax avoidance strategies on the list of largest technology companies by revenue it pays the lowest taxes to the countries of origin of its revenues google between 2007 and 2010 saved 3 1 billion in taxes by shuttling non u s profits through ireland and the netherlands and then to bermuda such techniques lower its non u s tax rate to 2 3 per cent while normally the corporate tax rate in for instance the uk is 28 per cent 197 this has reportedly sparked a french investigation into google s transfer pricing practices 198 in 2020 google said it had overhauled its controversial global tax structure and consolidated all of its intellectual property holdings back to the us 199 google vice president matt brittin testified to the public accounts committee of the uk house of commons that his uk sales team made no sales and hence owed no sales taxes to the uk 200 in january 2016 google reached a settlement with the uk to pay 130m in back taxes plus higher taxes in future 201 in 2017 google channeled 22 7 billion from the netherlands to bermuda to reduce its tax bill 202 in 2013 google ranked 5th in lobbying spending up from 213th in 2003 in 2012 the company ranked 2nd in campaign donations of technology and internet sections 203 corporate identity further information history of google name google verb google logo google doodle list of google april fools day jokes and list of google easter eggs google s logo from 2013 to 2015 the name google originated from a misspelling of googol 204 205 which refers to the number represented by a 1 followed by one hundred zeros page and brin write in their original paper on pagerank 32 we chose our systems name google because it is a common spelling of googol or 10 100 and fits well with our goal of building very large scale search engines having found its way increasingly into everyday language the verb google was added to the merriam webster collegiate dictionary and the oxford english dictionary in 2006 meaning to use the google search engine to obtain information on the internet 206 207 google s mission statement from the outset was to organize the world s information and make it universally accessible and useful 208 and its unofficial slogan is don t be evil 209 in october 2015 a related motto was adopted in the alphabet corporate code of conduct by the phrase do the right thing 210 the original motto was retained in the code of conduct of google now a subsidiary of alphabet the original google logo was designed by sergey brin 211 since 1998 update google has been designing special temporary alternate logos to place on their homepage intended to celebrate holidays events achievements and people the first google doodle was in honor of the burning man festival of 1998 212 213 the doodle was designed by larry page and sergey brin to notify users of their absence in case the servers crashed subsequent google doodles were designed by an outside contractor until larry and sergey asked then intern dennis...
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