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e automatically optimizes your ads across properties to bring more customers into your store show your business locations across google properties and networks local campaigns will roll out to advertisers globally over the coming months get the most from your shopping campaigns earlier this year we rolled out a new shopping campaign type that optimizes performance based on your goals these smart shopping campaign help you hit your revenue goals without the need to manually manage and bid to individual products in the coming months we re improving them to optimize across multiple business goals beyond maximize conversion value you ll also be able to select store visits or new customers as goals machine learning factors in the likelihood that a click will result in any of these outcomes and helps adjust bids accordingly machine learning is also used to optimize where your shopping ads show on google com image search youtube and millions of sites and apps across the web and which products are featured it takes into account a wide range of signals like seasonal demand and pricing brands like gittigidiyor an ebay company are using smart shopping campaigns to simplify how they manage their ads and deliver better results gittigidiyor was able to increase return on ad spend by 28 percent and drive 4 percent more sales while saving time managing campaigns we re also adding support for leading e commerce platforms to help simplify campaign management in the coming weeks you ll be able to set up and manage smart shopping campaigns right from shopify in addition to google ads tune in to see more this is an important moment for marketers and we re excited to be on this journey with you tune in at 9am pt 12pm et today to see it all unfold at google marketing live for the latest news follow the new google ads blog and check out g co adsannouncements for more information about product updates and announcements 1 internal google data 2 google kantar tns auto cb gearshift study us 2017 n 312 new car buyers who watched online video 3 google ipsos us november 2017 4 internal google data u s july dec 2015 vs july dec 2017 5 google ipsos u s shopping tracker online survey n 3 613 online americans 13 who shopped in the past two days oct dec 2017 posted by jerry dischler vp product management watch the google marketing live keynote july 10 2018 get ready for the ads analytics and platforms innovations live stream watch today at 9 00 a m pt 12 00 p m et to learn more about google s latest announcements join the conversation at googlemarketinglive from basecamp to summit achieving new heights with google marketing platform partners june 28 2018 earlier this week we announced google marketing platform which brings together doubleclick digital marketing and the google analytics 360 suite into a single solution to plan buy measure and optimize customer experiences across channels and devices but we all know having great technology is only part of the solution you also need people with the expertise and knowledge to fully take advantage of everything the technology enables it s not unlike relying on sherpas to help guide you from basecamp to the summit you may be able to make the ascent on your own but engaging a team of experts with a track record of success greatly improves your chances of making the summit that s why we re excited to announce google marketing platform partners a new program designed to ensure you have access to all the resources you need to get the most value from google marketing platform a robust ecosystem of skilled practitioners and companies more than just a replacement for the existing programs google analytics certified partners and the doubleclick certified marketing partners the new program is designed to provide a robust ecosystem of resources no matter your needs the foundation of the program is scaled training and capability building across all the google marketing platform products whether you re looking to build skills in house or partner with a service provider the program helps ensure the needed skills and resources are readily available with more than 500 companies in the program at launch including leading interactive agencies system integrators and top technology data and media companies you ll be able to find a partner to support multiple facets of your business three unique designations from skill building to broader strategic partnerships and technology reselling the program is designed to deliver the range and quality of expertise you expect certified individuals to help increase the talent pool available supporting the google marketing platform individuals will be able to access a growing library of self study materials and complete individual product certifications successful completion signals an individual s expertise with specific google marketing platform products certified companies certified companies provide consulting training implementation operations and technical support services for google marketing platform these companies not only have individuals certified in one or more products but they have a high level of knowledge practical and industry experience as well as stellar customer references these strict requirements ensure they have both the expertise and a proven ability to deliver results sales partners sales partners are google marketing platform experts just like certified companies but partner more closely with google in providing consulting and support services in addition to selling the technology on our behalf get started today whether you re looking to add talent to your team up level your current talent or complement your team with a partner company platform partners offers a trusted source to help close the gaps and we ll continue to build out additional skill building resources refine our certifications and add new partners covering more countries and languages to get started on taking your marketing to even greater heights browse our current partners to find a partner equipped to help you get the most from your investment in google marketing platform posted by chip hall managing director media platforms earlier this week we announced google marketing platform which brings together doubleclick digital marketing and the google analytics 360 suite into a single solution to plan buy measure and optimize customer experiences across channels and devices but we all know having great technology is only part of the solution you also need people with the expertise and knowledge to fully take advantage of everything the technology enables it s not unlike relying on sherpas to help guide you from basecamp to the summit you may be able to make the ascent on your own but engaging a team of experts with a track record of success greatly improves your chances of making the summit that s why we re excited to announce google marketing platform partners a new program designed to ensure you have access to all the resources you need to get the most value from google marketing platform a robust ecosystem of skilled practitioners and companies more than just a replacement for the existing programs google analytics certified partners and the doubleclick certified marketing partners the new program is designed to provide a robust ecosystem of resources no matter your needs the foundation of the program is scaled training and capability building across all the google marketing platform products whether you re looking to build skills in house or partner with a service provider the program helps ensure the needed skills and resources are readily available with more than 500 companies in the program at launch including leading interactive agencies system integrators and top technology data and media companies you ll be able to find a partner to support multiple facets of your business three unique designations from skill building to broader strategic partnerships and technology reselling the program is designed to deliver the range and quality of expertise you expect certified individuals to help increase the talent pool available supporting the google marketing platform individuals will be able to access a growing library of self study materials and complete individual product certifications successful completion signals an individual s expertise with specific google marketing platform products certified companies certified companies provide consulting training implementation operations and technical support services for google marketing platform these companies not only have individuals certified in one or more products but they have a high level of knowledge practical and industry experience as well as stellar customer references these strict requirements ensure they have both the expertise and a proven ability to deliver results sales partners sales partners are google marketing platform experts just like certified companies but partner more closely with google in providing consulting and support services in addition to selling the technology on our behalf get started today whether you re looking to add talent to your team up level your current talent or complement your team with a partner company platform partners offers a trusted source to help close the gaps and we ll continue to build out additional skill building resources refine our certifications and add new partners covering more countries and languages to get started on taking your marketing to even greater heights browse our current partners to find a partner equipped to help you get the most from your investment in google marketing platform posted by chip hall managing director media platforms introducing google marketing platform june 27 2018 the online world was very different when doubleclick debuted in 1996 things we take for granted today like texting emoji sharing funny youtube videos or taking smartphone selfies were all years away of course changes in technology have meant changes for digital marketers there s been an explosion of channels formats and data consumers are also more aware of how they re being marketed to and how their data is being used and they want more control to address these new realities marketers need tools that make it easy to get better results from their marketing in a way that puts privacy first this is why we re announcing google marketing platform google marketing platform brings together doubleclick digital marketing and the google analytics 360 suite to help you plan buy measure and optimize digital media and customer experiences in one place google marketing platform helps you deliver more relevant and effective marketing while ensuring that you respect your customers privacy and give them control over their data in our recent survey of global marketing organizations we learned that the 1 priority for marketers is to better understand their customers by offering tools that make it easy to collaborate and share insights google marketing platform helps achieve this customer first approach to marketing in the u s adidas has started working more collaboratively across their digital teams to share insights and get a deeper understanding of their customers chris murphy head of digital experience describes their approach our adidas teams work together in one environment where we can see audience insights what creative we re running and where how it s performing and make changes almost in real time chris murphy head of digital experience adidas better results with ads plus analytics google marketing platform builds on existing integrations between the google analytics 360 suite and doubleclick advertiser products marketers have seen great results when they use ads and analytics technology together for example bookit used analytics 360 to uncover insights about the types of travelers interested in their brand and used these insights to create more relevant campaigns in display video 360 the result was a 20 percent increase in revenue now with google marketing platform we re introducing ways to make our products work even better together for example the new integration center helps you discover and easily setup valuable connections between products google marketing platform also supports 100 integrations with exchanges measurement solutions and other technology providers in short you can choose what media you buy how you buy it and how you measure it search ads 360 and display video 360 with google marketing platform we re also making changes to some of our advertising products search ads 360 is the new name for doubleclick search search ads 360 will continue to help you plan buy and measure your search campaigns on google and other search engines display video 360 brings together features from our display advertising products doubleclick bid manager campaign manager studio and audience center display video 360 allows you to execute ad campaigns end to end in one place creating efficiency in how you work and helping your teams do more together don t worry campaign manager and other doubleclick products aren t going anywhere right away we ll gradually transition customers to display video 360 as additional features become available looking ahead this is just the beginning of the next chapter in our platforms story we re committed to building solutions that help you achieve your marketing goals while meeting consumers high expectations for privacy transparency and control we ll be sharing more about google marketing platform and display video 360 at google marketing live sign up to watch the live streamed keynote on july 10 9 00 a m pt 12 00 p m et posted by brad bender vice president of display and video advertising labels advanced topics 85 analytics 50 analytics 360 suite 39 announcements 238 attribution 34 beginner topics 52 business insights 84 case study 64 data studio 28 developer 43 experimentation 21 features 105 learning resources 45 mobile 47 optimize 17 partners 29 related products 45 surveys 360 8 training and events 103 archive 2018 jul jun may mar feb jan 2017 dec nov oct sep aug jul jun may apr mar feb jan 2016 dec nov oct sep aug jul jun may apr mar feb jan 2015 dec nov oct sep aug jul jun may apr mar feb jan 2014 dec nov oct sep jul jun may apr mar feb jan 2013 dec nov oct sep aug jul jun may apr mar feb jan 2012 dec nov oct sep aug jul jun may apr mar feb jan 2011 dec nov oct sep aug jul jun may apr mar feb jan 2010 dec nov oct sep aug jul jun may apr mar feb jan 2009 dec nov oct sep aug jul jun may apr mar feb jan 2008 dec nov oct sep aug jul jun may apr mar feb jan 2007 dec nov oct sep aug jul jun may apr mar feb jan 2006 dec nov oct sep aug jul jun feed learning center analytics academy youtube channel demo account ga iq test user to user forum help center google on follow googleanalytics company wide official google blog research blog student blog products official android blog chrome blog lat long blog developers developers blog ads developer blog android developers 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