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Text of the page (random words):
an start communities without changing the way you work but eventually it is going to impact on the way you work takeaway 3 5 the worst practices enjoy wide adoption the build it and they will come fallacy the let s keep it small so it doesn t move the needle phenomenon the not invented here syndrome especially applicable for newspaper and magazine publishers people already have a vibrant social network on facebook myspace bebo they do not want to rebuild networks on your site engage people where they are early predictions many community initiatives will continue to fail communities will eventually transform the role of the the cmo early adopters will force industry wide changes companies will find out how to build predictable communities prediction 1 for publishing industry have your community cell phone ready based on data from deloitte s state of the media democracy survey 3rd edition a third of us consumers are using their cell phone to entertain themselves over half of millennials almost 50 of consumers 40 of boomers and a surprising 35 of matures are interested in ease of access to product information via product bar code scanning on their cell phone hand held although a very small percentage almost 5 of every generaiton considers cell phone advertising as being the most influential form of online advertising prediction 2 for publishing media will never travel alone in order to optimize subscriber and ad revenue potential media companies must create new product development and advertising strategies package of channels around content not separate and distinct but integrated convergent prediction 3 for publishing you will need to provide the full capabilities of the digital media menu customizable interface personalized content personalized recommendations extensive content selection from all sources sophisticated content search active passive viewing free ad supported option supports multiple platforms same menu on each platform transfer content license across platforms integrated cross platform builling purchase rental free w ads off line viewing single integrated sign on high speed real time streaming high reliability wow that s a lot to be ready for key message social is embedded in everything toc building online communities part i 10 february 2009 in general publishing social media 1 comment note this started to be a very long post so i ll split up into chapters some notes from the buliding online communities seminar on day 1 dynamics at work in communities let people behave the way they are hard wired by evolution to behave in tribes and social groups people will spontaneously form communities whether you are involved or not the community will do your work for you if you align yourself with them in the right ways the more content you have the more members you will get the more members you have the more content you will get the better you match content and members to member profiles the more members and content you will get the technology infrastructure of the community is important the social infrastructure of the community is more important the easier it is to do transactions the more members you will attract communities work because they bring value to the users the job of companies who want to build and possibly monetise communities is to work out how to align their business goals with what community users are trying to transact do achieve what are the human motivations making this happen people want to connect with other people people want to help and be helped it s a reflex people operate either in one of two frameworks social framework and market framework success happens within a social framework switching to a market framework screws up the dynamics of your community reasons companies use communities amplify word of mouth canary in the coalmine an early indicator of customer service issues market research long tail sales idea generation new product devleopment employee communications reputation management customer service which areas of the company typically have communities under their control in order of prevalence marketing public relations produc development customer service it sales employee communications r d finance pavlov s writers 20 january 2009 in general writing tags novels the book oven word count write or die writers writing 1 comment i am heading to bed to grab three hours snooze before getting up at 2 30am to watch the inauguration live curse australia and it s proximity to the international date line so instead of a thoughtful considered blog post you get literary sadmasochism courtesy of write or die a friendly little web app that punishes a writer for not making their word count the idea is to instill the would be writer with a fear of not writing we do this by employing principles taught in introduction to psychology anyone remember operant conditioning and negative reinforcement negative reinforcement strengthens a behavior because a negative condition is stopped or avoided as a consequence of the behavior consequences gentle mode a certain amount of time after you stop writing a box will pop up gently reminding you to continue writing normal mode if you persistently avoid writing you will be played a most unpleasant sound the sound will stop if and only if you continue to write kamikaze mode keep writing or your work will unwrite itself thanks to the book oven for the heads up harpercollins responds 17 january 2009 in authors general publishing tags authonomy authors getting published harpercollins lulu com pod 5 comments overnight authonomy site administrators posted a response to the criticism on the forum this will be another free feature of the site it certainly isn t about exploitation it won t be compulsory it is part of the authonomy toolkit like forums messaging rss feeds watchlists etc we won t be forcing anyone to use these features but if you want to then they ll be there for you read the whole post here my initial thought is that if harpercollins really are introducing the pod option simply as another feature of the site which adds value for its members why bother to go to the expense and effort of building your own solution why not simply partner with an existing service such as lulu com which is bound to be more efficient and less costly is authonomy authentic 16 january 2009 in authors general publishing social media writing tags authonomy authors harpercollins manuscripts pod publishing slush pile social media 17 comments bren macdibble alerted me on facebook to some grumblings about harpercollins authonomy site authonomy participant alexander mcnabb fought his way to a top 5 ranking on the site spurred on by the promise that each month harpercollins would read the top 5 ranked manuscripts what he got was not what he expected but the hc review of my book next to the gold star on the book page was slapdash and odd and many other writers who d got to the top of the greasy pole as some called it got the same feeling now over 25 chart topping reviews five months into the exercise hc has not asked for one full read from a writer whose book reached the top let alone taken anything further to any degree yesterday hc sent me a note offering me the chance to put my books up as pod print on demand or publish on demand books on authonomy soon according to the email all books on authonomy will be available as pod books but for now only a few early adopters have been offered the opportunity and a gift of the first 10 books free for those who ve not discovered it yet authonomy is harpercollins uk s social networking experiment for authors authors can upload all or part of their manuscripts to an online community the best ranked submissions based on the community s votes are read by harpercollins editors members also have chance to converse and swap critical feedback i m not a member of authonomy and am certainly not in a position to judge whether alexander s account is accurate but regardless of whether hc editors are reading full manuscripts or not the move toward pod sales of members books is disquieting my best friend s favourite adage is it s all about managing expectations harpercollins have clearly encouraged certain expectations among aspiring authors flocking to the site authonomy s tag line is beat the slush which holds out to authors the promise of catching the attention of publishers who are seeking fresh new talent in the original media release that accompanied the announcement of authonomy harpercollins stated for aspiring authors the site is both a new route to publication with a leading publishing house and a genuine base from which to build a long term following online authonomy also reinforced this expectation on the site itself both in the faqs and in its own harpercollins response thread on the forum we thought this would be obvious but perhaps we need to spell this one out our editors _do_ browse the site looking for manuscripts that meet their requirements and if we like something we follow up directly to pre empt the sceptical who seem to doubt everything we say yes we re in dialogue with a number of authors from authonomy harpercollins have at no point promised any author any outcome at all other than to read the most popular content posted to the site but all of these messages create a very strong expectation that authonomy was set up as a pathway to publication for aspiring authors if it s true harpercollins will now be offering members the opportunity to sell their work to the community via print on demand presumably for a fee or by ceding some rights and sales revenue members would be justified in feeling their expectations have been betrayed many authonomy members have posted their own reactions on the site s forums here are a few authonomy has moved from potentially innovative to concretely exploitative richard p s slow moving slush pile is one thing but captive market and preying on our desires to be published is another thing it s just cruel lulu already exists and at least you know what you re doing when you sign in there macdibble if i wanted to pod i d have gone as i think diane said to lulu by now i don t i thought that no was led to believe that authonomy was a genuine effort to create a peer reviewed community based filter for publishable writing and by publishable i don t mean pod alexander i will emphasise not all responses from authonomy users on the forums are negative ones for balance i recommend you read through the threads yourself to assess what the reaction has been but to me it appears the majority of users at least those bothering to voice their thoughts on the forum are feeling misled at the heart of this anger and disquiet in the authonomy membership is harpercollins failure to understand online communities authonomy has all the trendy social networking bells and whistles it s got well trafficked discussion boards and user generated content but social networking platforms at their most vibrant cede control to the community they don t in fact can t hoard it for the platform developer which is why facebook is having trouble monetising itself authonomy users came to the site because of an expectation they were sold by harpercollins having built up a successful community those users don t now wish to be told by harpercollins to do or be something else especially when it s transparently about making money for harpercollins or as put by an authonomy member hidden agenda how about a rollout plan that hasn t been shared an intent to create a site in phases without sharing with or consulting the people that populate that site how about misrepresenting the site to those people as you do your rollout what does that make you alexander i wonder what harpercollins answer will be itouch for ebooks 15 january 2009 in general mobile content tags books e reader ebooks itouch 5 comments just a quick fillip here is what wordpress tells me are the top searches that lead visitors to this blog top searches itouch books itouch ebook reader itouch reader pdf reader for itouch books on itouch well there you go read along sing along with nick cave 14 january 2009 in digital content e books publishing tags canongate e books jamie byng nick cave publishing 3 comments via booksquare scottish publisher canongate has announced it will digitise its entire back catalogue and make 450 titles available as e book downloads by the end of this year one of their more interesting digital projects is a simultaneous physical and e book release of nick cave s first novel in 20 years with added extras such as a soundtrack and unabridged audio book narration by cave canongate has gone from strength to strength since jamie byng rescued it from near bankruptcy in the mid 90s it has acquired some big titles in the last few years including uk and commonwealth rigths to the obama memoirs but for me this nick cave project is the most exciting recent news it perfectly exploits cave s multiple talents and reaches out to several audiences simultaneously with the possibility of introducing new consumers from each to cave s various music recordings and novels not to mention his poetry and films in many ways nick cave is the perfect example of an artist in a position to commercialise digital content for modern audiences a renaissance man for the 21st century he produces content across a range of media and artforms he has an established and loyal fan base he can derive additional revenus streams from touring and merchandise opportunities and he can cross pollinate audiences from books to music to film kudos to jamie byng and canongate for a well considered digital product we re doing some really cool stuff that will turn some heads and break ground in the area of e books said jamie byng the managing director we are using the medium not just replicating content that s where the real opportunities lie jamie byng quoted in sunday herald article time for a poetry publishers co op 13 january 2009 in business models publishing 5 comments graham nunn at another lost shark has been doing a fascinating series of interviews with various australian small press poetry publishers there s an interesting array of opinions here some consensus but also a lot of divergence on issues such as the value of electronic publishing and the commercial opportunities for small presses small presses have arisen in response to the decline in interest by the corporate publishers to meet the need for poets voices to be heard and read i doubt if any of them actually make money out publishing but that s not the point of it though it would be nice lyn reeves pardalote press i was interested that more poetry publishers such as john knight at post pressed are not turning to print on demand to help with the economics of small print runs i ve also been wondering for a while if australian poetry as a genre is ripe for a cooperative marketing distribution arrangement between small publishers this worked particularly we...
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