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ference or performance per installment including a segment of a giuseppe verdi opera adapted in the comedic style of sid caesar and imogene coca s groundbreaking your show of shows weaver did not ignore nbc radio and gave it a shot in the arm in 1955 at a time when network radio was dying and giving way to television when he developed nbc monitor a weekend long magazine style block featuring an array of news music comedy drama and sports with rotating advertisers and some of the most memorable names in broadcast journalism entertainment and sports that ran until 1975 20 years after weaver s departure weaver departed shortly afterward following disputes with nbc chairman david sarnoff who believed that his ideas were either too expensive or too highbrow for company tastes his respective successors robert sarnoff and robert kintner standardized the network s programming practices with far less of the ambitiousness that characterized the weaver years robert e kintner 1958 1966 kintner was appointed president in 1958 his tenure at nbc was marked by his aggressive effort to push the network s news division past cbs news in ratings and prestige the news division was given more money leading it to gain additional resources to provide coverage notably of the 1960 presidential election campaign and led the huntley brinkley report to prominence among the network news programs julian goodman 1966 1974 goodman who joined nbc in 1966 helped establish chet huntley and david brinkley as a well known anchor team while working at nbc he negotiated a 1 million deal to retain johnny carson as host of the tonight show herbert schlosser 1974 1978 after johnny carson announced he wanted to cancel the weekend editions of the tonight show in order to instead have repeats of it aired on weeknights 56 schlosser approached his vice president of late night programming dick ebersol and asked him to create a show to fill the saturday nighttime slot at the suggestion of paramount pictures executive barry diller schlosser and ebersol then approached lorne michaels over the next three weeks ebersol and michaels developed the latter s idea for a variety show featuring high concept comedy sketches political satire and music performances by 1975 michaels had assembled a talented cast including dan aykroyd john belushi chevy chase jane curtin garrett morris laraine newman michael o donoghue gilda radner and george coe the show was originally called nbc s saturday night because saturday night live was in use by a program on the rival network abc that was hosted by its sportscaster howard cosell nbc purchased the rights to the name in 1976 and officially adopted the new title on march 26 1977 saturday night live remains on the air to this day fred silverman 1978 1981 although silverman developed many successful shows during his tenure at abc he left that network to become president and ceo of nbc in 1978 his three year tenure at the network proved to be a difficult period for the network marked by several high profile failures such as hello larry pink lady and jeff supertrain and the jean doumanian era of saturday night live silverman hired doumanian after al franken the planned successor for outgoing creator executive producer lorne michaels castigated silverman s failures in a sketch on the program 57 despite these failures high points during silverman s tenure included the launch of hill street blues and the miniseries shōgun he also brought david letterman to the network to host daytime talker the david letterman show two years before the debut of letterman s successful late night program in 1982 after silverman negotiated a holding deal after the former s cancellation to keep letterman from going to another network however silverman nearly lost late night leader johnny carson who filed a lawsuit against nbc during a contract dispute with the network the case was settled out of court and carson remained with nbc in exchange for acquiring the rights to his show and permission to reduce his time on air leading to the use of guest hosts on the tonight show such as joan rivers and his immediate successor jay leno 58 silverman also developed successful sitcoms such as diff rent strokes the facts of life and gimme a break and made the series commitments that led to cheers and st elsewhere silverman also pioneered the reality television genre with the 1979 debut of real people his contributions to the network s game show output included the goodson todman produced card sharks and a revival of password both of which enjoyed great success as part of the morning schedule although he also canceled several other relatively popular series including the hollywood squares and high rollers to make way for the david letterman show those cancellations also threatened wheel of fortune whose host chuck woolery left in a payment dispute during silverman s tenure although the show survived silverman also oversaw while simultaneously objecting to the hiring of pat sajak as the new host of wheel sajak stayed with the show mostly as host of its syndicated incarnation through to his 2024 retirement 59 on saturday mornings at a time when there was much similarity in animated content on the major networks silverman oversaw the development of an animated series based on the smurfs which ran from 1981 to 1989 well after silverman s departure making it one of his longest lasting contributions to the network as well as a revival of the flintstones in addition silverman revitalized the nbc news division helping today and nbc nightly news achieve parity with their competition for the first time in years and created a new fm radio division with competitive stations in new york city chicago san francisco and washington d c during his nbc tenure silverman also brought in an entirely new divisional and corporate management team which remained in place long after silverman s departure among this group was brandon tartikoff who as president of entertainment would help get nbc back on top by 1985 silverman also reintroduced the peacock as nbc s corporate logo in 1979 brandon tartikoff 1981 1991 tartikoff was hired as a program executive at abc in 1976 he joined nbc the following year after being hired by dick ebersol to direct comedy programs for the network tartikoff took over as president of nbc s entertainment division in 1981 60 becoming the youngest person ever to hold the position at age 32 at the time tartikoff took over nbc was mired in last place behind abc and cbs and faced a looming writers strike and affiliates defecting to other networks mostly to abc little house on the prairie diff rent strokes and real people were the only prime time shows the network had in the nielsen top 20 also of issue johnny carson was reportedly in talks to move his landmark late night talk show to abc while the original cast and writing staff of saturday night live had left the show and their replacements had earned snl some of its worst reviews by 1982 tartikoff and network president grant tinker gradually turned the network s fortunes around 61 tartikoff s successes as president of entertainment included the cosby show tartikoff had pursued actor comedian bill cosby to create a comedy pilot after having been impressed by the comedian s stories when cosby was a guest host on the tonight show the iconic 1980s drama miami vice tartikoff wrote a brainstorming memo that simply read mtv cops and later presented it to former hill street blues writer producer anthony yerkovich who turned into the concept behind miami vice 62 63 64 65 and knight rider which was inspired by a perceived lack of leading men who could act with tartikoff suggesting that a talking car could fill in the gaps in any leading man s acting abilities 61 while family ties was undergoing its casting process tartikoff was unexcited about michael j fox being considered for the role of alex p keaton 61 however creator executive producer gary david goldberg insisted on having fox in the role until tartikoff relented saying go ahead if you insist but i m telling you this is not the kind of face you ll ever see on a lunch box after fox s stardom was cemented by back to the future he good naturedly sent tartikoff a lunch box with fox s picture that contained a note reading to brandon this is for you to put your crow in love and kisses michael j fox which tartikoff kept in his office for the rest of his career johnny carson broke the news of his retirement in february 1991 to tartikoff during a lunch meeting at the grille in beverly hills tartikoff and chairman bob wright were the only ones who knew of the planned retirement before it was made public days later 61 tartikoff wrote in his memoirs that his biggest professional regret was cancelling the series buffalo bill which he later went on to include in a fantasy dream schedule created for a tv guide article that detailed his idea of the greatest network ever warren littlefield 1991 1998 littlefield helped develop cheers the cosby show and the golden girls as senior and later executive vice president of nbc entertainment under brandon tartikoff of whom littlefield was his protégé during his tenure as president of nbc littlefield oversaw the creation of many hit shows during the 1990s such as seinfeld the fresh prince of bel air wings blossom law order mad about you sisters frasier friends er homicide life on the street caroline in the city newsradio 3rd rock from the sun suddenly susan just shoot me will grace and the west wing scott sassa 1998 1999 sassa joined nbc in september 1997 as president of the nbc television stations division where he was responsible for overseeing the operation of nbc s then 13 owned and operated stations 66 in october 1998 sassa became president of nbc entertainment lasting in that position for eight months until he was reassigned to nbc s west coast division in may 1999 where as its president he oversaw nbc s entertainment related businesses 67 sassa made the transition to that position after working alongside his predecessor don ohlmeyer during this time he oversaw the development and production of nbc s new prime time series including such shows as the west wing law order special victims unit and fear factor under sassa nbc rated as the no 1 network for three out of four seasons garth ancier 1999 2000 ancier who also worked as a television producer most notably serving as executive producer of tabloid talk show ricki lake prior to joining the network was named president of nbc entertainment in 1999 jeff zucker 2000 2004 zucker was named president of nbc entertainment in 2000 succeeding garth ancier 68 in a 2004 profile on zucker businessweek stated that in his four years as entertainment president he was responsible for having kept the network ahead of the pack by airing the gross out show fear factor negotiating for the cast of the hit series friends to take the series up to a tenth season and signing donald trump for the reality show the apprentice and having helped increase nbc s operating revenue from 532 million in 1999 to 870 million by 2003 other critical or commercial successes green lit under zucker included las vegas law order criminal intent and scrubs he originated the concept of airing supersized episodes running longer than the standard 30 minute slot of nbc sitcoms during sweeps and making aggressive programming efforts during the summer to compete with cable networks that began to draw viewers to their original programming content while the networks ran mostly reruns zucker also oversaw the successful transition of bravo which nbc acquired from rainbow media in 2002 from a film and arts focused network to a network primarily reliant on reality series and the repositioning of telemundo to become more competitive with leading spanish language network univision in may 2004 following nbc s merger with vivendi universal zucker was promoted to president of the nbc universal television group zucker s responsibilities which already included nbc s cable channels were expanded to include oversight of television production as well as usa network sci fi channel and trio following his promotion nbc slid from first place to fourth in the ratings shows that zucker championed such as animated series father of the pride and the friends spinoff joey floundered 69 kevin reilly 2004 2007 reilly was appointed president of entertainment in may 2004 having begun his career at nbc entertainment almost two decades earlier he returned to the network in the fall of 2003 as president of primetime development early in his nbc career reilly supervised law order in its first season and helped develop er after his first stint at nbc reilly became president of brad grey television the television production arm of brillstein grey entertainment in 1994 he was responsible for the development of the pilot for the sopranos and nbc sitcoms just shoot me and newsradio reilly s vocal support of the office helped it survive its first season despite it suffering from low ratings 70 shows developed under reilly included my name is earl heroes 30 rock and friday night lights 71 although he signed a new three year contract with nbc in february 2007 reilly was terminated as president in late may 2007 72 approximately one month later he joined fox as its president of entertainment ben silverman 2007 2009 silverman and marc graboff were appointed co chairmen of nbc entertainment in 2007 succeeding kevin reilly that year silverman became the first producer since norman lear in 1973 to have two emmy nominated shows in the outstanding comedy variety series category the office and abc s ugly betty 73 he is credited for his role in saving the critically acclaimed but low rated nbc drama friday night lights by striking an innovative deal 74 in which directv agreed to take on a substantial amount of the show s production budget in exchange for exclusive first window rights to broadcast the program on the 101 while nbc would re air the episodes later in the season 75 jeff gaspin 2009 2010 gaspin first joined nbc in the early 1980s as part of its associates program after failing to find any jobs in finance on wall street after spending five years in the finance department he was promoted to a programming position at nbc news at the urging of the news division s then president michael gartner before being moved to the entertainment division during his first tenure gaspin helped to develop and launch dateline nbc and oversaw the expansion of today to weekends in 1996 gaspin left nbc to become program development chief at vh1 gaspin returned to nbc in 2001 as executive vice president of program strategy at nbc entertainment where he helped to develop new programs such as the apprentice and the biggest loser in 2002 gaspin was appointed as president of bravo following nbc s purchase of the cable channel where his most notable accomplishments were the massive hits queer eye for the straight guy and proj...
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