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Text of the page (random words):
e comment picks up on something that was written in the post he mistook a quote i used for my own opinion but no matter it s respectful and of course there s a link to their web site very nice that s 21th century pr i bet they monitor the reactions to their comments too hello there mr davies it took them almost three days to get their response on this blog that s a bit long but not that much and it took me more than a day to realize it got stuck in the spam filter putting two hyperlinks in your comments will do that sorry i d love to see the social media campaign report the capp flacks will write after that one there s a nice little case study in there how about presenting something at the cprs conference leave a comment carbon wars environment internet pr marketing tagged canadian association of petroleum producers national geographic oil sands responding on blogs social media pr permalink posted by finalspin poll national geographic vs alberta oil sands march 8 2009 this post below received quite a few visits since it got posted a few hours ago this looks like a good opportunity for a little poll so read the post and vote if you are so inclined take our poll 1 comment carbon wars columnists behaving badly energy environment journalism media media relations politics polls pr marketing tagged big oil oilsands polls permalink posted by finalspin national geographic and the oilsands what the heck are they complaining about in calgary march 8 2009 i ve been scratching my head for a few days now trying to make sense of the uproar out west about the latest issue of national geographic magazine the venerable yellow framed publication famous for the quality of its pictures and focus on conservation ran a 20 page section on alberta s oilsands it illustrates the dark side of the sand operations you know the scoured landscape the sick people the dead birds the complete lack of restraint from the industry the oil patch loves playing the victim gary lamphier in the edmonton journal denounces it as eco propaganda predictably the national post is outraged biased soft handed tree huggers from new york don t they know they need canadian oil to drive from their country home to their manhattan office but reading the magazine made me wonder why the heck they are complaining about sure a text in national geographic about the oilsands would be cause to send cheryl rubb at syncrude s media relations service into a panic but as it turns out the oil patch as well as the alberta government have plenty of reasons to rejoice even a cursory reading of the magazine s text shows that it contains all the messages they ve been trying to get through to americans for years canada is america s no 1 oil supplier and has reserves greater than saudi arabia s canadian oil is the best way to reduce america s dependency on oil from the middle east alberta s oilsands are open for business it s full steam ahead and development will not slow down extraction even of the deeper oil is plenty profitable in the grand scheme of things the oilsands carbon footprint is negligible and first nations are seeing this as an opportunity as for the environmental aspect of the oilsands the text makes it clear that it s a canadian problem that has no impact on the u s canada wants to turn part of their own countryside into a hellish hellhole to pump oil south of the border it s their business i m sure the oil patch s pr wizards see it that way if they have any wits curiously it s the newsroom hacks who get blinded by rage lamphier can t even get past the pictures no one reads national geographic like playboy it s all about the pictures and you can bet that everyone from al gore to david suzuki to the righteous folks at greenpeace will be using the magazine s grim photos to convince the pliable masses and u s politicians that the oilsands are indeed the world s greatest eco disaster right apparently publishers have a responsibility not only to be balanced but also not to publish pictures that could be used to support a public relations campaign interesting how the ethics of journalism shift with who is doing the spinning if lamphier and the national post editorial board like to pretend american public opinion is ripe for an eco crusade involving oil production right now it s fine after all we re used to frequent high pitched whining from either of those sources but nobody should think their outrage has anything to do with reality poll update what do you think take the poll 3 comments carbon wars columnists behaving badly energy environment journalism media media relations pr marketing tagged big oil dark satanic mills national geographic oilsands playing the victim syncrude permalink posted by finalspin government of canada wins award at important environment conference december 8 2008 while the canadian parliament lockout continues environment minister jim prentice is in poznan poland spinning his way through the latest round of negotiations on climate change canada was awarded a fossil of the day award 2 nd place on friday for aggressive back pedalling on its commitments unfortunately mr prentice couldn t make it to the awards ceremony way to go minister prentice let s assume this is only the first of a long list of awards you plan to earn as canada s new environment minister leave a comment carbon wars energy environment fedgov oops politics tagged climate change fossil of the day i accept this award on behalf jim prentice media relations public relations permalink posted by finalspin only the truth can be embellished november 24 2008 the above is what one of my pr teachers used to say back in university when he felt the need to explain to us pr professionals do not lie for some reason he felt he had to repeat his mantra almost every class i was reminded of that teacher and his desperate attempts at finding some moral ground for our profession to stand on when i read this cbc report on tar sands carbon sequestration so yes there are ways to capture carbon from tar sands extraction so that it doesn t get released into the atmosphere the technology exists and can be improved it s the truth except the truth has been embellished in a monstrous way it turns out that according to the government scientists working on carbon capture the method is very inefficient at least when applied to the tar sands it s only possible to treat a small proportion of the carbon that will continue to be the case even after governments spend 2 5 billion to improve the technology it s simple arithmetic when you treat only a small fraction of the emissions it doesn t matter much if your treatment is 20 or 100 effective it s like trying to cure a bad case of cancer by using a really good treatment but only on the patient s feet no matter somebody decided the government would focus on carbon capture as the way to go to reduce carbon emissions causing climate change so government communicators have been pushing carbon sequestration as a way to address our little flatulence problem while we keep drilling and pumping or in the case of the tar sands digging trucking rinsing heating pressurizing emitting spilling and spinning the whole thing raises interesting policy questions which i will leave to other blogs to address this here blog is only concerned about public relations so here s the question i should have asked my teacher back then how much can truth be embellished before it becomes a lie leave a comment carbon wars energy environment fedgov media relations oops politics pr marketing technology tagged carbon capture carbon wars climate change more of a bad thing doesn t make it better only the truth can be embellished public relations spin sure i m still on topic tar sands permalink posted by finalspin pr social change and the politics of compassion november 4 2008 i caught this conference on tvo this weekend one of five people watching i guess journalist malcolm gladwell and philosopher mark kingwell talking and debating about how to effect social change gladwell is more about the correct focus of social change campaigns while kingwell looks at it from a much wider humanist perspective malcolm gladwell we ve done knowing perhaps better than ever before in the past but what have we done on the doing side well almost nothing what do i need to know about what i can do as an individual we have an enormous gap between knowing and doing in this case and we don t know what to do no one has come along and told us in a clear and precise way what the plan of action is and how awareness ought to follow that desire for action in the future we tend to favour the awareness side of things because we re so good at it we ve got this wonderful technology we ve got the internet that allows us to reach people for nothing we ve got email we ve got lots of people with tremendous skills who write beautiful essays we ve got people who can do wonderful advertisements we have people who can design gorgeous web sites but that s not change that s advertising and we need to acknowledge the difference prof mark kingwell it is not enough just to comfort the afflicted we must also afflict the comfortable journalism in the traditional mode of the media whatever they are is only part of what public discourse is it has nevertheless a fundamental democratic role to play at its best and malcolm and i and you too and many other people in this room know the ways in which it failed to be democratically responsible in that respect but it s still one of the only places where certain kinds of things can be done that is characteristic of the modern age where literacy is the basic right of every citizen because it is the basic condition of taking up your full responsibilities as a citizen there s much more in that hour long broadcast useful to reflect on all this while re reading this post on social change campaigns leave a comment branding carbon wars environment media politics pr marketing stakeholders engagement tagged big ideas malcolm gladwell mark kingwell politics of compassion social change social marketing tvo permalink posted by finalspin networks didn t really want the greens in the debate evil consortium boss says september 10 2008 this morning former evil network consortium boss tony burman says that the networks couldn t agree between themselves that including the greens in a leader s debate would be good television let alone present a common front to the political parties read the rest of this entry leave a comment 2008 election environment journalism media politics pr marketing tagged carleton u blog evil consortium green party leaders debate lukewarm political oatmeal media network executives paul adams permalink posted by finalspin caleton u faculty blogging about the election september 9 2008 the staff of carleton university s school of journalism and communication is making good use of that academic independence by blogging about the election campaign plenty of interesting posts in there they set a strong collective rhythm keep em coming guys read the rest of this entry leave a comment 2008 election environment journalism media media relations politics tagged 2008 election blogging profs carleton university evil consortium green party permalink posted by finalspin leaders debate good news may is out september 8 2008 it s day 2 of the federal election campaign and the television networks referring to themselves as the consortium could they choose a more evil sounding name announced one good piece of news read the rest of this entry leave a comment 2008 election environment politics tagged elizabeth may evil consortium four is enough green party leaders debate permalink posted by finalspin government report outed by blogger august 21 2008 readers of this blog might remember how disgusted i was when the government buried its how report on the vulnerability of canadians to climate change even worse the document is only available on request one chapter at a time if you want it by email on its front page this morning the ottawa citizen points out that one blogger went further than just getting pissed miguel tremblay at ptaff ca got all the chapters sent to him assembled them all nice and tight even in conformity with the federal government s electronic document naming conventions s il vous plaît and posted the whole thing on his blog in both languages health canada s chief flack s excuse that the document is too large to put on the web doesn t fly there s plenty of large reports on government sites including one just as large right here see the power of volunteers report breaking it down in more manageable chunks was also an option 1 comment carbon wars energy environment fedgov internet media relations oops pr marketing public service tagged blogger power media relations out with the trash pr permalink posted by finalspin previous entries you are currently browsing the archives for the environment category subscribe in a reader you said vwqvipwohw gmail 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kady o malley patriquin gohier paul wells projet j affiliations 2008 election angry canucks bellavance big oil blabber control blogging tories canwest carbon wars car loot cbc check please climate change cnn com conrad black conservatives crisis communications dan gardner david akin de grandpré dimitri soudas elections elizabeth may energy evil consortium foot in mouth disease fredy villanueva globe and mail go transit green party greg elmer greyhound internet it s just the times i m mad as hell and i m not going to take it anymor john baird journalism kathryn may kory teneycke la presse leaky blabbers liberals maple leaf media media concentration media ownership media relations montreal gazette montreal star national post netroops news releases obama olympic games oops ottawa citizen out with the trash patrick lagacé police oversight police shooting polls pr public relations public service public speaking rex murphy slogan stephen harper storytelling stéphane dion talking points 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