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er google analytics demos tools not only shows off google analytics technologies it also uses them under the hood all pages that require authorization use the embed api to log users in and usage statistics including outbound link clicks authorization status client side exceptions and numerous other user interaction events are measured using analytics js every page that makes use of a google analytics technology lists that information in the footer making it easy for developers to see how all the pieces fit together in addition the entire site is open sourced and available on github so you can dive in and see exactly how everything works feedback is welcome and appreciated by philip walton developer programs engineer get a deeper view of your ios app installs november 13 2014 optimize your ios install marketing programs install metrics are a useful way to measure your marketing campaign performance however not all marketing efforts create the same volume and quality of users with these new reports you ll see how one source performs compared to another so you can optimize your marketing spend you can even dive deeper into the same marketing channel to see how one campaign or ad is performing compared to another for instance if users coming from source x tend to use your app once and abandon it while users from source y tend to use it for eight months and generate 68 each in value you ll know and with google analytics powerful segmentation you can combine post download metrics with your acquisition channels across all google analytics reports to make even better decisions for your marketing programs new ios install tracking report click image for full size beyond the install google analytics certified partner infotrust is already finding that the feature helps them measure and optimize install campaign performance many of our customers have mobile apps that generate more traffic and engagement than their desktop properties their goals are to bring users back to the app consistently and drive more engagement through more relevant articles and products and increasing subscriptions or purchases seeing which marketing campaigns drive ios users to app installs and what users do after the install is critical when determining where to use marketing spend amin shawki analytics manager infotrust llc mobile ad networks integrated with the new reporting include aarki admob applovin millennial media mdotm taptica and tapjoy with more to come soon these ios integrations join our existing android campaign measurement tools getting started learn more and get started easily with this step by step guide we hope this ios integration helps you make even better choices for your business and for your customers happy mobile analyzing posted by rahul oak product manager google analytics for apps if you use admob or other mobile ad networks to drive installs of ios apps here s some good news ios install tracking is coming as a public beta in a few weeks to all google analytics accounts this detailed view of ios install campaigns will be available right in your google analytics interface optimize your ios install marketing programs install metrics are a useful way to measure your marketing campaign performance however not all marketing efforts create the same volume and quality of users with these new reports you ll see how one source performs compared to another so you can optimize your marketing spend you can even dive deeper into the same marketing channel to see how one campaign or ad is performing compared to another for instance if users coming from source x tend to use your app once and abandon it while users from source y tend to use it for eight months and generate 68 each in value you ll know and with google analytics powerful segmentation you can combine post download metrics with your acquisition channels across all google analytics reports to make even better decisions for your marketing programs new ios install tracking report click image for full size beyond the install google analytics certified partner infotrust is already finding that the feature helps them measure and optimize install campaign performance many of our customers have mobile apps that generate more traffic and engagement than their desktop properties their goals are to bring users back to the app consistently and drive more engagement through more relevant articles and products and increasing subscriptions or purchases seeing which marketing campaigns drive ios users to app installs and what users do after the install is critical when determining where to use marketing spend amin shawki analytics manager infotrust llc mobile ad networks integrated with the new reporting include aarki admob applovin millennial media mdotm taptica and tapjoy with more to come soon these ios integrations join our existing android campaign measurement tools getting started learn more and get started easily with this step by step guide we hope this ios integration helps you make even better choices for your business and for your customers happy mobile analyzing posted by rahul oak product manager google analytics for apps introducing mobile app analytics fundamentals on analytics academy november 12 2014 today we re excited to officially announce our newest analytics academy course mobile app analytics fundamentals designed to help you answer these questions and more whether you re an app developer or an experienced marketer in the mobile app space knowing the fundamentals of mobile app measurement can help you improve your app marketing and monetization efforts in this course you ll learn how to identify your most valuable users how to find more of them and how to tailor your monetization experience for different groups of users how it works in this free online course instructor fontaine foxworth will lead you through a series of conceptual training videos and interactive exercises to teach you about mobile app analytics throughout the course she ll use an example online gaming app called go fish which will demonstrate common analytics use cases and help you apply what you learn to your own mobile app after the course opens you ll have four weeks to earn a certificate of completion while working alongside a worldwide community of analytics enthusiasts in total the course should take between two to four hours to complete ready to sign up register now and join us when the course begins on tuesday november 18th we look forward to your participation in the course post by christina macholan the google analytics education team so you ve built an app awesome but how are you tracking success does anyone know about your app do you have a good monetization plan today we re excited to officially announce our newest analytics academy course mobile app analytics fundamentals designed to help you answer these questions and more whether you re an app developer or an experienced marketer in the mobile app space knowing the fundamentals of mobile app measurement can help you improve your app marketing and monetization efforts in this course you ll learn how to identify your most valuable users how to find more of them and how to tailor your monetization experience for different groups of users how it works in this free online course instructor fontaine foxworth will lead you through a series of conceptual training videos and interactive exercises to teach you about mobile app analytics throughout the course she ll use an example online gaming app called go fish which will demonstrate common analytics use cases and help you apply what you learn to your own mobile app after the course opens you ll have four weeks to earn a certificate of completion while working alongside a worldwide community of analytics enthusiasts in total the course should take between two to four hours to complete ready to sign up register now and join us when the course begins on tuesday november 18th we look forward to your participation in the course post by christina macholan the google analytics education team measure what matters most a marketer s guide november 6 2014 it s no secret that it takes many marketing touchpoints to connect with a customer find a quality lead or make a sale but how do you know the right message to deliver at each point in that journey how do you ensure that your investments are working and that you re not wasting money and resources or worse alienating your customers better measurement is the answer it s the key to understanding and making the most of these interconnected touchpoints but it s not always top of mind when building marketing campaigns today we re releasing measure what matters most a marketer s guide to help marketers make sense of today s complex customer journey by laying a solid measurement foundation in this brief guide we ll look at four crucial tenets of measurement focused marketing focus on the right metrics set yourself up for success by identifying clear metrics that you want to affect before launching a campaign value your best customers instead of measuring transactions alone model the lifetime value you derive from your customers attribute value across the journey to find out what s working in your marketing and what s not identify the role of each touchpoint along the customer s journey prove marketing impact use controlled experimentation to understand what happened only because of a given marketing spend change and would not have happened without it collectively these points show how better measurement can improve campaign effectiveness help you get the credit you deserve for your programs and most importantly ensure a better return on investment for all of your marketing download measure what matters most a marketer s guide to find out how posted by sara jablon moked product marketing manager google analytics brian gavin diamonds sees 60 increase in customer checkout with enhanced ecommerce november 5 2014 danny gavin vp and director of marketing at brian gavin diamonds our enhanced ecommerce features in google analytics are officially out of beta today complete with brand new tools like product attribution combined with our new shopping campaigns report google analytics provides our retail clients with an integrated view of their customers as part of today s announcements we re also excited to highlight partnerships with shopify prestashop blue acorn for magento and mshopper using enhanced ecommerce in conjunction with our partners products simplifies the implementation process and gives you a full set of tools to create and optimize your ecommerce site please see the end of this post for more information about our partners solutions understand customer behavior enhanced ecommerce provides insight into the customer s path to purchase like when customers added items to cart started the checkout process and completed a purchase importantly enhanced ecommerce gives you the ability to identify segments of customers who are falling out of the shopping funnel you can then focus on these high intent to purchase customers with remarketing or by optimizing your checkout flow brian gavin diamonds a texas based jewelry design house that is renowned for its signature hearts and arrows diamonds and custom jewelry design used enhanced ecommerce to discover that in a single month they had missed out on more than half a million dollars in sales due to cart abandonment at the customer login page the company worked quickly to optimize their checkout flow with guest checkout functionality and immediately realized a 60 increase in customers completing the checkout process to payment you can read more about brian gavin diamonds success with enhanced ecommerce in our case study optimize online merchandising to increase sales once you ve gotten users to your site enhanced ecommerce allows you to optimize the onsite experience to drive sales by using product lists you can identify how customers are discovering and interacting with products before purchasing them armed with this information you can analyze your onsite promotions in order to build a more effective merchandising strategy or use the product attribution functionality to understand which product lists drive conversions in an increasingly mobile world this information is critically important since screen real estate is limited and must be used wisely for retailers with mobile apps the google analytics sdk fully supports enhanced ecommerce so you can do rich analysis of product performance and customer behavior across all sales channels across both desktop and mobile enhanced ecommerce delivers the information you need to increase sales on your site drive revenue with shopping campaign reports today we re also introducing a new shopping campaigns report as part of the adwords reporting section in google analytics this feature will be rolled out over the next few weeks and will allow you to analyze the performance of your shopping campaigns with this functionality you ll have the ability to understand the product categories types that are driving site engagement and revenue and use this information to optimize your bids so how can you get started if you have already linked your adwords and your google analytics accounts this report will automatically appear in the adwords reporting section of your analytics account not linked yet simply follow these instructions to link the two accounts get enhanced ecommerce with our partner integrations shopify prestashop blue acorn for magento and mshopper have partnered with us to integrate enhanced ecommerce as part of their ecommerce solutions if you re using one of these platforms you can take advantage of enhanced ecommerce by enabling one of these pre built integrations shopify and blue acorn s solutions are available today while solutions for prestashop and mshopper will be available in the coming week to learn more about our featured partners please visit our partner page google analytics enhanced ecommerce is built to help you understand your customers and optimize your sales conversions combined with shopping campaign reports google analytics is a complete solution for ecommerce businesses for more information about how to implement this feature in your google analytics account please see the documentation available in our help center posted by marcia jung product manager on behalf of the google analytics team more about our partners shopify shopify is a commerce platform that allows anyone to easily sell online at their retail location and everywhere in between shopify offers a professional online storefront a payment solution to accept credit cards a point of sale system to power retail sales and a card reader to process credit card transactions through a mobile phone shopify currently powers over 120 000 retailers in 150 different countries including tesla motors gatorade google wikipedia la lakers crossfit and many more prestashop prestashop is a world industry leader in op...