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google analytics solutions june 2016 analytics tag management experimentation attribution audiences data studio insights featured we ve moved for new posts about enterprise products check out the new google marketing platform blog for information on free products follow our new google analytics products blog don t worry we ll still keep this blog around in case you want to check out past posts let us know your thoughts on google data studio june 20 2016 are you a current or past user of google data studio we would love to hear your thoughts about your experience so far with google data studio the survey should take around 10 minutes to complete your comments will help us build a better product note your answers will be held in strict confidentiality the results will be reported in aggregate form only and cannot be identified individually thank you posted by the google data studio team get facebook bing twitter more into google data studio june 20 2016 if you don t want to test supermetrics now you can make a copy of this sheet to try out the following steps 2 import the data into google data studio you can launch google data studio here if you haven t yet used data studio you can get the free version here us only for the time being in data sources click the plus button in the lower right corner from connectors select google sheets and the file you just created then click connect next google shows you a list of fields imported from the google sheet click create report and in the next window add to report 3 using the data you now have a blank report where you can start working with the data to check everything has been imported ok try inserting a table you can change the columns displayed in the table properties sidebar you can then start building your report after some trying you ll be able to make something great like this in many cases you will want to include more than one google sheets data connector to fetch data from different sources or with different metrics dimensions this can be done very easily just repeat step 1 and 2 go back to google sheets to fetch new data e g twitter ads to another sheet then in data studio when adding a graph or table in the properties sidebar press the arrow next to data source to add a connection to the new sheet 4 ensure your reports stay up to date if you used the supermetrics add on to fetch data into google sheets you can set the those queries to refresh automatically every day so your data studio report will always have the latest data in google sheets go to add ons supermetrics schedule refresh emailing and store a daily refresh trigger final thoughts google data studio is a powerful dashboarding tool for any marketer but by default only works with google platforms to make the most of it use its google sheets connector in combination with the supermetrics google sheets add on to build cross channel reports posted by mikael thuneberg google analytics certified partner google data studio is the biggest step forward in google s data reporting visualization offering since the launch of google analytics in 2005 it lets you build great looking interactive dashboards that you can share in a similar manner as google drive files see for example this web analytics dashboard it s a giant leap forward from the old google analytics dashboards and a game changer for online marketers google data studio provides native integration with a few google platforms google analytics adwords youtube bigquery attribution 360 of course most marketers to use google data studio as their primary dashboarding tool would like to include data from many more sources such as facebook ads bing ads and twitter ads fortunately there s a really simple method for adding many more data sources into google data studio using its google sheets connector here s a quick step by step guide for doing that 1 create a google sheet with data to be imported there are a number of ways to do this for instance to get facebook ads data you can go to facebook ads manager to do a csv export of your data and then upload it to google drive for some data sources you can use spreadsheet functions like importxml or you can build your own google apps script connectors for a fully automated data importing workflow i recommend you try our supermetrics add on for google sheets available here free for 30 days then 49 mo it has an easy to use query builder and connects to a large number of data sources like facebook bing twitter mailchimp even adobe sitecatalyst to run a simple query using supermetrics launch supermetrics from the add ons menu log in to a data source eg facebook ads pick a few metrics eg impressions and cost split to rows by one or more dimensions eg country click the blue get data to table button after you ve fetched the data your google sheet should look something like this here we re splitting by country if you don t want to test supermetrics now you can make a copy of this sheet to try out the following steps 2 import the data into google data studio you can launch google data studio here if you haven t yet used data studio you can get the free version here us only for the time being in data sources click the plus button in the lower right corner from connectors select google sheets and the file you just created then click connect next google shows you a list of fields imported from the google sheet click create report and in the next window add to report 3 using the data you now have a blank report where you can start working with the data to check everything has been imported ok try inserting a table you can change the columns displayed in the table properties sidebar you can then start building your report after some trying you ll be able to make something great like this in many cases you will want to include more than one google sheets data connector to fetch data from different sources or with different metrics dimensions this can be done very easily just repeat step 1 and 2 go back to google sheets to fetch new data e g twitter ads to another sheet then in data studio when adding a graph or table in the properties sidebar press the arrow next to data source to add a connection to the new sheet 4 ensure your reports stay up to date if you used the supermetrics add on to fetch data into google sheets you can set the those queries to refresh automatically every day so your data studio report will always have the latest data in google sheets go to add ons supermetrics schedule refresh emailing and store a daily refresh trigger final thoughts google data studio is a powerful dashboarding tool for any marketer but by default only works with google platforms to make the most of it use its google sheets connector in combination with the supermetrics google sheets add on to build cross channel reports posted by mikael thuneberg google analytics certified partner attracting the right audiences with google analytics and remarketing lists for search ads june 2 2016 this post was contributed by andrew garberson search department manager at lunametrics a google analytics certified partner read their full case study describing how teach for america partnered with lunametrics to attract diverse and top talent using rlsa and google analytics many website users provide details about their needs and preferences throughout the conversion process university applicants declare an area of study homebuyers select a price tier analytics training attendees choose a city this volunteered information can be captured and stored in google analytics as custom dimensions using the scenarios above that may mean applicant a wants to study biology buyer b wants a 200 000 home attendee c wants a training in pittsburgh now apply that concept to all of the users who express interest in a business instead of one university applicant or one homebuyer or one training attendee we have thousands or hundreds of thousands these custom dimensions can organize users into related audiences marketers can then use these audiences to create campaigns that nurture users along the path toward a goal completion remarketing lists for search ads rlsa show more personalized messaging to users in the search results acting as a reminder to finish the process that they started these core concepts presented an opportunity for teach for america the organization recruits some of the most distinguished and desirable job applicants in the world while they are also pursued by big brands offering big salaries keeping these applicants engaged throughout a rigorous selection process is essential teach for america and lunametrics partnered to stay top of mind with their illustrious applicants using self identified information to personalize messaging and better target candidates the results were a 57 increase in conversion rate over campaigns without audience targeting and a more effective identification and targeting of applicants read the entire case study there is no greater win as a marketer than to be certain you re finding the right people in the right place at the right time the results speak for themselves the marriage between google analytics and rlsa insured we were able to deliver the message we wanted to the people we wanted stacey jaffe senior managing director digital acquisitions and channel growth teach for america posted by daniel waisberg analytics advocate google analytics team this post was contributed by andrew garberson search department manager at lunametrics a google analytics certified partner read their full case study describing how teach for america partnered with lunametrics to attract diverse and top talent using rlsa and google analytics many website users provide details about their needs and preferences throughout the conversion process university applicants declare an area of study homebuyers select a price tier analytics training attendees choose a city this volunteered information can be captured and stored in google analytics as custom dimensions using the scenarios above that may mean applicant a wants to study biology buyer b wants a 200 000 home attendee c wants a training in pittsburgh now apply that concept to all of the users who express interest in a business instead of one university applicant or one homebuyer or one training attendee we have thousands or hundreds of thousands these custom dimensions can organize users into related audiences marketers can then use these audiences to create campaigns that nurture users along the path toward a goal completion remarketing lists for search ads rlsa show more personalized messaging to users in the search results acting as a reminder to finish the process that they started these core concepts presented an opportunity for teach for america the organization recruits some of the most distinguished and desirable job applicants in the world while they are also pursued by big brands offering big salaries keeping these applicants engaged throughout a rigorous selection process is essential teach for america and lunametrics partnered to stay top of mind with their illustrious applicants using self identified information to personalize messaging and better target candidates the results were a 57 increase in conversion rate over campaigns without audience targeting and a more effective identification and targeting of applicants read the entire case study there is no greater win as a marketer than to be certain you re finding the right people in the right place at the right time the results speak for themselves the marriage between google analytics and rlsa insured we were able to deliver the message we wanted to the people we wanted stacey jaffe senior managing director digital acquisitions and channel growth teach for america posted by daniel waisberg analytics advocate google analytics team labels advanced topics 85 analytics 50 analytics 360 suite 39 announcements 238 attribution 34 beginner topics 52 business insights 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