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Text of the page (random words):
tics customers around challenges in understanding the full customer journey due to site visitors being identified inconsistently across amp and non amp pages so we re announcing today that we are rolling out an enhancement that will give you an even more accurate understanding of how people are engaging with your business across amp and non amp pages of your website how will this work this change brings consistency to users across amp and non amp pages served from your domain it will have the effect of improving user analysis going forward by unifying your users across the two page formats it does not affect amp pages served from the google amp cache or any other amp cache when will this happen we expect these improvements to be complete across all google analytics accounts over the next few weeks are there any other implications of this change as we unify your amp and non amp users when they visit your site in the future you may see changes in your user and session counts including changes to related metrics user and session counts will go down over time as we recognize that two formerly distinct ids are in fact the same user however at the time this change commences the metric new users may rise temporarily as ids are reset in addition metrics like time on site page views per session and bounce rate will rise consistent with sessions with amp and non amp pageviews no longer being treated as multiple sessions this is a one time effect that will continue until all your users who have viewed amp pages in the past are unified this can take a short or long period of time depending on how quickly your users return to your site app is there anything i need to do to get this update there is no action required on your part these changes will be automatically rolled out will there be changes to unify users who view my pages both on my domain and in other contexts some amp pages are not visited directly on the domain where the content is originally hosted but instead via amp caches or in platform experiences however we decided to focus on fixing the publisher domain case first as this was the fastest way we could add value for our clients we are committed to ensuring the best quality data for user journey analysis across amp and non amp pages alike and this change makes that easy for amp pages served on your domain we hope you enjoy these improvements and as always happy analyzing posted by the google analytics team google tag manager giving mobile tagging a little extra love october 24 2016 while implementing measurement solutions on amp pages has already been possible it can be confusing and cumbersome for folks who are new to amp or who have tagging needs beyond tracking a basic page view that s why in addition to google analytics amp containers in tag manager provide support across google s ad platforms including adwords and doubleclick you will find more than 20 tag types available out of the box including a variety of 3rd party vendor tags we also made sure that firing your tags is a breeze with great coverage of amp s triggers as readily available built in tag manager triggers when setting up tags it s common to want to collect additional values such as how far the user has scrolled down the page or the page s title amp analytics variables serve this purpose and are available in google tag manager as built in variables ready to be integrated into your tags you can head over to our support pages for a full list of supported tags and information on how to use built in variables getting started is as easy as it sounds create a new container for your amp site drop the tag manager snippet on your amp pages create your first tags preview publish amp containers are built with the familiarity and flexibility that existing google tag manager users already depend on as with our other solutions in tag manager amp containers just work out of the box improving tag manager for mobile apps when we announced google tag manager s new sdk at google i o we brought an integration method to android and ios apps that builds on the power of firebase this integration makes it easier than ever for developers and marketers to manage where their app data is sent both within google and to our supported tag template vendors new triggers for events firebase automatically detects today we are making our mobile app containers even more intuitive and easy to use by tapping into the events that firebase detects automatically now when you are in a firebase mobile container you will see several new options when setting up triggers whether your container targets android or ios you will see a new section called firebase automatic events which contains the supported automatically detected events for the respective platforms you can also find built in variables for each of those events parameters so setting up your tags should be a cinch find parameters when you need them in addition to the events firebase can detect automatically developers are encouraged to implement general events for all apps as well as suggested events by app type to help them fully take advantage of firebase features once implemented you re able to use the parameters from these events in your tags just create a new user defined variable and select event parameter with this new feature you no longer have to remember which parameters are available for which events select the event you re working with and you get a list of available parameters we are dedicated to providing you with best in class tag management as consumers shift to mobile our priorities include developing simple easy to use solutions for the latest mobile technologies whether you are building mobile apps or adopting the amp platform we ve got you covered posted by ben gram product manager google tag manager over the last several months we have talked about google tag manager s improvements to enterprise workflows enhanced our security features and made great strides to bring more partners into our vendor tag template program tag manager also launched a new mobile sdk at google i o in may that builds on the power of firebase google s mobile app developer platform today we re excited to announce our latest efforts to make mobile tagging easier than ever with google tag manager welcoming amp to the tag manager family we are excited to launch support for accelerated mobile pages amp in google tag manager amp is an open sourced initiative to make the mobile experience better for everyone early data shows that amp pages load 4x faster and use 10x less data than equivalent non amp pages starting today you can start using google tag manager to simplify your tag deployment on amp sites while implementing measurement solutions on amp pages has already been possible it can be confusing and cumbersome for folks who are new to amp or who have tagging needs beyond tracking a basic page view that s why in addition to google analytics amp containers in tag manager provide support across google s ad platforms including adwords and doubleclick you will find more than 20 tag types available out of the box including a variety of 3rd party vendor tags we also made sure that firing your tags is a breeze with great coverage of amp s triggers as readily available built in tag manager triggers when setting up tags it s common to want to collect additional values such as how far the user has scrolled down the page or the page s title amp analytics variables serve this purpose and are available in google tag manager as built in variables ready to be integrated into your tags you can head over to our support pages for a full list of supported tags and information on how to use built in variables getting started is as easy as it sounds create a new container for your amp site drop the tag manager snippet on your amp pages create your first tags preview publish amp containers are built with the familiarity and flexibility that existing google tag manager users already depend on as with our other solutions in tag manager amp containers just work out of the box improving tag manager for mobile apps when we announced google tag manager s new sdk at google i o we brought an integration method to android and ios apps that builds on the power of firebase this integration makes it easier than ever for developers and marketers to manage where their app data is sent both within google and to our supported tag template vendors new triggers for events firebase automatically detects today we are making our mobile app containers even more intuitive and easy to use by tapping into the events that firebase detects automatically now when you are in a firebase mobile container you will see several new options when setting up triggers whether your container targets android or ios you will see a new section called firebase automatic events which contains the supported automatically detected events for the respective platforms you can also find built in variables for each of those events parameters so setting up your tags should be a cinch find parameters when you need them in addition to the events firebase can detect automatically developers are encouraged to implement general events for all apps as well as suggested events by app type to help them fully take advantage of firebase features once implemented you re able to use the parameters from these events in your tags just create a new user defined variable and select event parameter with this new feature you no longer have to remember which parameters are available for which events select the event you re working with and you get a list of available parameters we are dedicated to providing you with best in class tag management as consumers shift to mobile our priorities include developing simple easy to use solutions for the latest mobile technologies whether you are building mobile apps or adopting the amp platform we ve got you covered posted by ben gram product manager google tag manager how to set up analytics on your amp page september 26 2016 in the digital world whether you re writing stories for your loyal readers creating creative content that your fans love helping the digital community or providing items and services for your customer understanding your audience is at the heart of it all key to unlocking that information is access to tools for measuring your audience and understanding their behavior in addition to making your page load faster accelerated mobile pages amp provides multiple analytics options without compromising on performance you can choose to use a solution like amp pixel that behaves like a simple tracking pixel it uses a single url that allows variable substitutions so it s very customizable see the amp pixel documentation for more detail the amp analytics component on the other hand is a powerful solution that recognizes many types of event triggers to help you collect specific metrics since amp analytics is supported by multiple analytics providers this means you can use amp analytics to configure multiple endpoints and data sets amp then manages all of the instrumentation to come up with the data specified and shares it with these analytics solution providers to use amp analytics include the component library in your document s head script async custom element amp analytics src https cdn ampproject org v0 amp analytics 0 1 js script and then include the component as follows for these examples make sure to specify your own account number instead of the placeholder amp analytics type googleanalytics script type application json vars account ua yyyy y triggers defaultpageview on visible request pageview vars title name of the article script amp analytics the json format is super flexible for describing several different types of events and it does not include any javascript code which could potentially lead to mistakes expanding the above example we can add another trigger clickonheader amp analytics type googleanalytics script type application json vars account ua yyyy y triggers defaultpageview on visible request pageview vars title name of the article clickonheader on click selector header request event vars eventcategory examples eventaction clicked header script amp analytics for a detailed description of data sets you can request as well as the complete list of analytics providers supporting amp analytics check out the amp analytics documentation you can also see more implementation examples in the amp by example site if you want to conduct a user experience experiment on your amp pages such as an a b test you can use the amp experiment element any configurations done in this element will also be exposed to amp analytics and amp pixel so you can easily do a statistical analysis of your experiment there are still plenty of ongoing developments for amp analytics to help you gain insights as you amplify the user experience on your site visit the amp project roadmap to see a summary of what the team is cooking up if you see some features missing please file a request on github posted by arudea mahartianto google amp specialist in the digital world whether you re writing stories for your loyal readers creating creative content that your fans love helping the digital community or providing items and services for your customer understanding your audience is at the heart of it all key to unlocking that information is access to tools for measuring your audience and understanding their behavior in addition to making your page load faster accelerated mobile pages amp provides multiple analytics options without compromising on performance you can choose to use a solution like amp pixel that behaves like a simple tracking pixel it uses a single url that allows variable substitutions so it s very customizable see the amp pixel documentation for more detail the amp analytics component on the other hand is a powerful solution that recognizes many types of event triggers to help you collect specific metrics since amp analytics is supported by multiple analytics providers this means you can use amp analytics to configure multiple endpoints and data sets amp then manages all of the instrumentation to come up with the data specified and shares it with these analytics solution providers to use amp analytics include the component library in your document s head script async custom element amp analytics src https cdn ampproject org v0 amp analytics 0 1 js script and then include the component as follows for these examples make sure to specify your own account number instead of the placeholder amp analytics type googleanalytics script type application json vars account ua yyyy y triggers defaultpageview on visible request pageview vars title name of the article script amp analytics the json format is super flexible for describing several different types of events and it does not include any javascript code which could potentially lead to mistakes expanding the above example we can add another trigg...