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this quote but rarely do people enjoy finding out that they re the sucker that phrase is always for somebody else right which is why it s always painful to figure out that you ve been a sucker who s been getting needlessly separated from your money for years for no real reason easier just to argue that it s only eight bucks and eight bucks doesn t really make a difference read next what s your favorite consumer empowerment tip and recipe saag murgh chicken with spinach footnotes 1 this 1 25 ounce jar of ground coriander used to cost 6 99 but in recent years mccormick has jumped on the organic bandwagon and so they ve added both the magic word organic and another dollar of price premium to their already overpriced product lovely 2 another scam about spices is the idea that they fade over time and thus need to be thrown out every so often in some places you will even see recommendations to throw out old spices after as little as six months something that is scandalously criminally false of course the spice industry would love for you to throw out and re buy all your spices every six months you can help support the work i do here at casual kitchen by visiting amazon via any link on this site amazon pays a small commission to me based on whatever purchase you make on that visit and it s at no extra cost to you thank you and if you are interested at all in cryptocurrencies yet another way you can help support my work here is to use this link to open up your own cryptocurrency account at coinbase i will receive a small affiliate commission with each opened account once again thank you for your support posted by daniel at 3 11 am on tuesday august 06 2019 1 comments how martha stewart s brand lost its mojo grant mccracken an anthropologist and an insightful commentator on modernity offered an intriguing quote recently about martha stewart she s the mistress of the semiotic codes dear to the upwardly aspirational middle class martha s semiotics were powerful fresh flowers fresh linens fresh colors and an embargo on all things unsophisticated and déclassé to anyone who lived through the 1990s this quote captures martha stewart s brand perfectly except that things change eras and generations change and martha s brand at least in that form simply doesn t click with the millennial generation millennials don t even want to buy homes much less fill them with fresh linens and flowers they don t bake or read magazines but the companies out there selling to us need to keep brands like these alive alive for as long as they can this is done by repositioning and staying relevant both repulsive marketing terms that to me at least merely serve to underscore the rampant cynicism infesting the world of branding and consumer products as an example do you remember emeril remember him and his show his celebrity cookbooks and celebrity branded cookware do you remember bam martha stewart s company bought the entire emeril brand back in 2008 in a failed effort to stay relevant once upon a time bam was cool it helped sell a lot of overpriced cookware now nobody remembers so how does martha stewart as a brand stay relevant now that civilization has thankfully moved on from mansions fresh linens and other pretensions of a lost pre financial crisis era how does martha sell and more importantly what does she sell to a generation that doesn t even cook back to the cynical parlance of modern media martha will pivot she ll attach her trusted name to a food delivery service 1 she will reposition her brand by getting on the marijuana bandwagon doing a bunch of campy skits with snoop dogg to sell you trendy cannabis products all of which will make her relevant to today s consumers in other words she ll do anything literally anything to sell to you doesn t it make you feel like a sucker having stuff like this force fed to you do you enjoy being encouraged to chase one branded aspirational lifestyle in one era only later still to see it replaced by another new more relevant branded aspirational lifestyle in a later era just so you can chase that too the whole thing feels like an extended elaborate joke played on three generations of consumers timeline of martha stewart her brand and her companies 1999 martha stewart ipos her company market value reaches 1 8b 2003 4 stewart indicted convicted and jailed for lying under oath and obstruction of justice in connection with a suspicious sale of shares of imclone stock one day before imclone collapsed in value due to failing to receive fda approval for the drug erbitux 2005 martha s comeback stewart is released from prison and over the next few years her company announces deals to sell martha stewart branded merchandise at kmart macy s and jcpenney all of which devolve into lawsuits later she announces deals to sell merchandise through petsmart michaels and home depot 2011 after serving a five year ban from public markets as part of her conviction settlement with federal regulators martha stewart rejoins her namesake company s board of directors 2015 after years of declining ad sales declining branding revenue and declining circulation of her various publications martha stewart omnimedia is sold to sequential brands ticker sqbg for 350m 2019 sequential brands collapsing under a mountain of debt firesales martha stewart s brand as well as the emeril legasse brand for a mere 175 million 2 less than half what they paid for it just four years earlier and less than one tenth of martha stewart living omnimedia s peak valuation sequential brands now trades at penny stock levels at approximately 50c a share 2019 martha stewart announces a deal with canopy growth company a canada based cannabis company to market a line of cannabis supplements and other pot infused wellness products for pets footnotes 1 it s hard not to notice the rich irony of martha stewart s meal delivery service brand using the slogan recipes from america s most trusted home cook as if calling your meal delivery service home cooking actually makes it so 2 get ready now yet another company will likely be ramming a pivoted and repositioned martha and emeril in our faces all over again read next aspirational marketing and the unintended irony of pabst beer you can help support the work i do here at casual kitchen by visiting amazon via any link on this site amazon pays a small commission to me based on whatever purchase you make on that visit and it s at no extra cost to you thank you and if you are interested at all in cryptocurrencies yet another way you can help support my work here is to use this link to open up your own cryptocurrency account at coinbase i will receive a small affiliate commission with each opened account once again thank you for your support posted by daniel at 3 11 am on tuesday july 30 2019 0 comments labels consumer empowerment understanding the consumer products industry displacement when you buy something you aren t just buying that something buying a tv isn t just buying a tv it s buying a device that may suck up as much as two months worth of time per year from your life yes on average people watch that much tv further watching tv actually makes us less happy in other words buying a tv is really displacing about 15 20 of your time and likely displacing an equivalent amount of your happiness if you knew that gleaming new tv you were about to buy would actually provide anti time anti enjoyment and anti happiness would that change anything let s say you buy one of those meal prep meal delivery services like blue apron or hellofresh the benefits as they are presented to you are clear and concrete you ll save time you won t have to cook your life will be easier this is why these services appear worth buying but what might this service displace it will displace the practice of a basic life skill that over time could become increasingly easy for you through use or increasingly difficult through disuse it will also displace the act of building efficient grocery shopping skills yet another basic life skill that gets gradually easier and easier over time it displaces healthy social activities centered around the practice of cooking and this is to say nothing about the displacement of all the other things you could do with the money you ve spent you can certainly drive yourself crazy overthinking this but it doesn t change the fact that all of our purchases really all of our acts and all of our decisions displace something else that we could otherwise do and in the heat of the buying moment it s nearly impossible to focus on the abstract idea of what a purchase will displace but because it tends to put the brakes on spending actions i believe thinking about this idea could be a useful frugality tool to have handy when making any purchase of course it goes without saying that the companies selling these items or these services to you do not want you to think about this at all they want you focused on the easy to visualize realm of apparent benefits benefits that they shape and present to you in order to get you to buy they don t want you in the abstract realm of displaced activities and displaced happiness with all this in mind i ve created a mini checklist of pre purchase questions you can ask yourself to help you focus on what that purchase will displace 1 am i being humble about the results of this purchase what incorrect assumptions might i be making about how i ll use or mis use this product or service 2 unintended consequences will undoubtedly result from this purchase have i considered them what might they be 3 should i hold off on this purchase to think through questions 1 and 2 a bit more readers what would you add see the intelligent and useful book happy money the science of smarter spending by elizabeth dunn and michael norton for related ideas on this topic you can help support the work i do here at casual kitchen by visiting amazon via any link on this site amazon pays a small commission to me based on whatever purchase you make on that visit and it s at no extra cost to you thank you and if you are interested at all in cryptocurrencies yet another way you can help support my work here is to use this link to open up your own cryptocurrency account at coinbase i will receive a small affiliate commission with each opened account once again thank you for your support posted by daniel at 3 11 am on tuesday july 23 2019 0 comments labels saving money the new frugality ymoyl planting the tree today i m back thanks readers for indulging me while i took a little time off from writing i ve been thinking about this quote a lot recently the best time to plant a tree is twenty years ago the next best time to plant a tree is now unfortunately i ve been agonizing lately over why i didn t start doing certain things earlier in life i wish for example that i had begun compound lifting much much earlier in my life my body at its current age just doesn t respond all that well to heavy workouts it takes me days to recover and after a good workout of deadlifts squats pullups and bench presses i am wiped wiped out for the rest of the day i wish i were fitter and more robust than i am despite all the effort i put into my fitness sure there are solutions here i can do lighter milder maintenance type workouts i usually feel good after workouts of that level of intensity but then i ll just be in maintenance mode that s fine but in maintenance mode i won t be getting stronger i won t be growing this is one of those examples where i think to myself shit if i had just planted this compound lifting tree twenty years ago i d have a real tree now i d be much more adapted to lifting at a level that i d be satisfied with but i can t go back to twenty years ago and plant that compound lifting tree i can only plant it today well technically i planted it a few years ago but still i can come up with lots of other examples sadly i wish i had taken up drawing or painting earlier in life i wish i had learned to surf earlier i wish i had taken up language learning wayyyy earlier like back when i was still a teenager and then i recall a conversation with a friend of mine who s then partner told her it s too late for me to get started on retirement i m too old now to bother to save money he was just thirty seven at the time now let s take a moment and notice the circular logic and self defeatism of giving up on doing something simply because it s possible you could have started earlier this should resonate with anyone embracing ymoyl early retirement or any of the frugality strategies discussed thoughout casual kitchen if your first thought is it s too late for me then nothing can ever be worth doing tough to go through life like that and so here readers is where i confess my hypocrisy to you the complaint about not starting to save money earlier and my complaint about not starting lifting earlier are identical they are the same of course it s always easier to see flaws and hypocrisies in others than in ourselves isn t it so there s my problem and my challenge and yours too if you struggle with the it s too late issue anywhere in your life get over yourself and plant the tree now read next good games and ymoyl the full companion guide archive you can help support the work i do here at casual kitchen by visiting amazon via any link on this site amazon pays a small commission to me based on whatever purchase you make on that visit and it s at no extra cost to you thank you and if you are interested at all in cryptocurrencies yet another way you can help support my work here is to use this link to open up your own cryptocurrency account at coinbase i will receive a small affiliate commission with each opened account once again thank you for your support posted by daniel at 3 11 am on tuesday july 16 2019 1 comments labels advice giving complaining excuse making goals older posts home subscribe to posts atom subscribe to casual kitchen by email never miss a post type your address here to receive casual kitchen by email your email will never be sold or shared preview powered by feedblitz recommended appliances connection the 1 place for home appliance needs weber grill parts owl haven eats well with others frugal healthy simple dad cooks dinner monica bhide support me via amazon amazon com widgets blog archive blog archive november 2006 2 december 2006 10 january 2007 14 february 2007 12 march 2007 9 april 2007 6 may 2007 9 june 2007 5 july 2007 5 august 2007 15 september 2007 4 october 2007 8 november 2007 9 december 2007 7 january 2008 7 february 2008 7 march 2008 5 april 2008 7 may 2008 7 june 2008 8 july 2008 11 august 2008 13 september 2008 11 october 2008 9 november 2008 9 december 2008 9 january 2009 9 february 2009 7 march 2009 11 april 2009 14 may 2009 15 june 2009 12 july 2009 15 august 2009 15 september 2009 16 october 2009 14 november 2009 22 december 2009 16 january 2010 17 february 2010 15 march 2010 16 april 2010 15 may 2010 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