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Text of the page (random words):
coglode coglode cookbook member login email address memberstack attribute password forgot your password memberstack attribute first time here create an account thank you your submission has been received oops something went wrong while submitting the form start snacking first name memberstack attribute last name memberstack attribute email address memberstack attribute password memberstack attribute by joining you are agreeing to our terms and privacy policy already have an account login here memberstack attribute thank you your submission has been received oops something went wrong while submitting the form get cookbook simple one time payment 360 ex vat coglode training tools get new insights on cookbook our besci platform try now start log in features run behavioural workshops with our physical insights boxes find out more embed besci in your work with our free figma design system download for free account log in why do we do that why do i always spend my refunds why did i automatically tip 20 at the restaurant last night why am i more likely to make a choice when given two options instead of one why will i pay 3x more for a gift that has a friend s name on why am i more likely to eat snacks if they re in front of me new refund effect we spend refunds faster than our other money because they re already tagged for spending and are free of obligations read more default effect in situations where we re unsure distracted or tired we ll opt for the default choice presented to us even if it might not be in our best interests read more autonomy bias our deep need for control of our future means that even when we re presented two options that we ve had no say over we re more likely to choose read more self expression we place high value on products that provide us even small ways to show off our identity and extend our sense of self beyond our human form read more salience merely by having a bowl of salty nuts salient in eye view on a table you re sitting at you re more likely to eat them however simply hiding them in the cupboard will dramatically reduce your snacking read more round pricing preference we prefer round prices like 10 for quality products over 9 75 because they feel more trustworthy and easier to process read more what s new monzo story pots how to boost saving behaviour by rethinking the progress bar read how we explain the why our tools reveal a fascinating hidden behavioural language that helps you diagnose and overcome human challenges to create impact our language has dramatic value across industries 4 8m fraud saving year 18 onboarding 20 conversion 15 paid subscriptions 44 paid subscriptions 14 retention 72 average savings 30 donation size 25 loan applications see more coglode is used by the world s best creators get started no matter your background you can start using behavioural science i m fairly new right now i m more experienced get a taster of our work we all started somewhere start with our free blog of besci research artfully applied to solve lots of real world problems read our blog build a behavioural foundation the next step is to join our live training and get equipped with an entire language and a framework to apply it join us embed our language download our free figma design system and strengthen your work with behavioural insights get free figma plugin run behavioural workshops get our energising nuggets boxes of bite size insights and solve problems with clients through a behavioural lens see our boxes get the latest insights subscribe to our platform of the latest behavioural science research case studies and deep dives check out cookbook upskill your team have your entire team speak a common behavioural language to confidently improve the impact of your decisions upskill your team what s cooking new impact how william hill saved 4 8m year how william hill saved 4 8m year this week new impact how virgin mobile boosted onboarding by 18 how virgin mobile boosted onboarding by 18 this week new feature announcing coglode impact 100m goal announcing coglode impact 100m goal this week new nugget in the wild how cadbury reimagine sharing by exposing everyday social tension how cadbury reimagine sharing by exposing everyday social tension this week new nugget in the wild leave your cup in our shop leave your cup in our shop this week new cheat sheet new overcoming reactance cheat sheet new overcoming reactance cheat sheet this week new cheat sheet new organisational change cheat sheet new organisational change cheat sheet this week new nugget in the wild how hismile limit product access to create excitement sales deep brand loyalty how hismile limit product access to create excitement sales deep brand loyalty this week new pairing a monzo case study on saving refunds by default a monzo case study on saving refunds by default this week new nugget refund effect 2024 refund effect 2024 this week improvement new nugget 2 0 schematic new nugget 2 0 schematic this week new nugget in the wild how experian s creditlock creates calm with well designed control how experian s creditlock creates calm with well designed control this week join the famous coglode newsletter learn laugh and be inspired you re all signed up oops something went wrong while submitting the form our mission enable better decisions by making sense of behavioural research coglode 2026 coglode home about research training cookbook nuggets boxes figma design system legal enquiries i m enquiring about team training cookbook for teams advisory consulting partnerships other thank you we ll be in contact shortly oops something went wrong while submitting the form