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actors getting out to users within asia can be difficult phone interviews often wont be effective lots of people on mobiles rather than land lines and face to face is time consuming for this reason studies can often be a static point in time once a year or once every two years in your market how quickly does the landscape change myopic ci focus focusing only on competition e g neglecting political environment i m guilty of this one in particular the coup in thailand in 2006 shut down government spending and consumer confidence for a couple of quarters this effected all tech companies not just the one that i worked for at the time and now a couple of my own pitfall root cause some examples i ve seen differing maturity rates thinking that each emerging market will grow or behave like one another a slight spin on ruth s pitfall on demographics but a little more skewed for technology companies asian nations develop at differing paces and because of differing reasons indonesia s wild growth is as much to do with consumer spending and stable government as it is to do with under penetration but indonesia s growth is much different in scope and pace to the way thailand or vietnam is emerging who is the real decision maker thinking that the end user or the usual suspect is the key decision maker particularly in larger enterprise technology deals partners play a huge part in who is successful in a bid in addition cronyism is rife in several nations making a purchasing decision a very complex roadmap often the best product or solution is not the one picked don t just rely on the strength of your products and services public holidays thinking that you will have a lot of time to do things or that business will operate to the same schedule as europe or north america at chinese new year china taiwan hong kong and singapore shut down for anywhere from three days to a week muslim majority countries have ramadan festivities and so on the number of times i ve talked to people in non asian countries that they wont get any work done out of china for two whole weeks of the year golden week amazes me questionable ethics believing that research and ci providers are operating to worldwide norms be vary aware that the same ethical laws and obligations do not bind smaller operators here you expose yourself and your company to ethical or public relations disasters so be careful and diligent how you select and manage local research providers focusing only on known competitors taking the belief that your competitors will be the same ones you go up against in your traditional market smaller companies that offer unique language process or price points can often steal market share and revenue away while you re focusing on your traditional competitors technorati tags competitive intelligence ci dan mchugh asia share this tweet share on tumblr email a link to a friend opens in new window email like loading posted in ci management competitive intelligence leave a reply i m on twitter posted on may 19 2008 by dan mchugh reply in an effort to try a few more communication tools i ve created a twitter account you can find me at https twitter com dan_mchugh be great to hear from any of you who are using it or let me know what your twitter id so i can stalk you in the nicest possible way technorati tags competitive intelligence ci dan mchugh share this tweet share on tumblr email a link to a friend opens in new window email like loading posted in communication uncategorized leave a reply competitive intelligence group at ning posted on may 19 2008 by dan mchugh 3 visit competitive intelligence it was with a lot of excitement that i saw ning being used for a new competitive intelligence group it looks like the site was set up after scip 2008 but there are certainly some great conversations going on there if you re a ci professional it would be well worth the couple of minutes to look and see what type of content and people is available there to connect with click on the link to visit the group technorati tags competitive intelligence ci dan mchugh scip share this tweet share on tumblr email a link to a friend opens in new window email like loading posted in competitive intelligence heroes 3 replies starbucks sunday posted on may 18 2008 by dan mchugh reply found myself with a few minutes space this afternoon inside a starbucks here in singapore s famous orchard road i have written before about the coolness of being able to hit a free wifi service here wireless sg which is run by singtel a bit of a different experience this time compared to last a huge coffee lounge seating about 40 or so patrons a large proportion sucking down the free wifi also certainly the bandwidth has suffered which raises an interesting question in light of at t s announcement that it was offering free wifi for iphone users at starbucks outlets in the united states where people still have to pay for a regular hit of the interweb goodness the question i want to pose is when freemium or any kind of free model is used as a competitive differentiator what happens when quality begins to suffer a lot of people will put up with lousy service if something is free look at the free email services like hotmail gmail and yahoo mail for example if it wasn t free people would switch in droves if the quality suffered but let s look again at the starbucks example they have put a lot of emphasis on their free at t wireless service in the us as a differentiator when the equality of at t s service suffers so does the brand image and customer satisfaction of starbucks they have intrinsically linked the services of one company as a key competitive advantage over rivals this can be a scary proposition as a competitive intelligence practitioner i d look at this as a strength and a potential weakness strength in that starbucks has a great new service one that many people would want to use but a weakness in so far that as starbucks attracts customers whose satisfaction is predominately driven by the quality of internet connection rather than the quality of the product coffee here s an example imagine as in the case of starbucks in singapore that i have no end of choices to where i get my wifi internet fix it s free in most shopping malls i want to get a coffee and access to the internet but starbucks is too full for it s network node i have many alternatives and not that much satisfaction i m now a switcher i m going to head to a smaller coffee lounge still get access but without my double shot caramel vente latte there s a real risk of me never coming back another worse alternative is the one in the us same scenario but if i m looking for a wireless at t hotspot for free there is nowhere else but starbucks to get it from if the service is bad and my alternatives are low i am a captive you know those heavily negative the ones who post on forums and blogs and tell of their terrible experience of course it works the other way get great service in any of those two scenarios and you have a contented customer or an advocate someone who will tell friends about their positive experience the key thing to remember is that both of these scenarios have nothing to do with starbucks core competency the coffee in our roles often the areas that are competitive blind spots are those where our company relies on suppliers or partners to create a large degree of the value customers receive keep that in mind when you re next doing your internal appraisals or swot analyses technorati tags competitive intelligence ci starbucks dan mchugh share this tweet share on tumblr email a link to a friend opens in new window email like loading posted in analytic tools competitive intelligence leave a reply podcasts free access to some awesome minds posted on april 29 2008 by dan mchugh reply so having drunk a little too much of the corporate cool aid i caved in and bought myself a new mp3 player the zune 8 when i was in redmond last i ve been listening to podcasts for a while now and i ve got to say they really are the best source of rich business information my commute is about 40 minutes so having a couple of these ready to go breaks the regular monotony of the mrt here in singapore here s a few of the podcasts and vodcasts that i listen to would love to know if i m missing any fantastic ones august jackson has a great podcast on ci which is definitely worth a listen to sounds like he s been busy too podcast website subscribe link knowledge wharton link subscribe to podcast stanford entrepreneurial thought leaders link subscribe to podcast gartner voice link subscribe to podcast ibm institute for business value link subscribe to podcast iinovate link subscribe to podcast manager tools link subscribe to podcast ted link subscribe to vodcast technorati tags competitive intelligence ci podcast share this tweet share on tumblr email a link to a friend opens in new window email like loading posted in competitive intelligence heroes leave a reply machines of the future kill sarah conner or kill your job posted on april 27 2008 by dan mchugh 3 some scary reading from nyu interactive telecommunications professor clay shirky who was interviewed on io9 a couple of weeks ago on the subject of his new book here comes everybody the power of organizing without organizations the premise and i ll preface that i am no scholar of social web evolution is that there is a growing trend towards a model where there is a large community of content creators think personal video creators who don t really get paid for producing this content along comes someone who can create a tool to take advantage of that material and create a revenue model around it think youtube you can see a lot of this happening already in a number of social sites flickr built around a community s photo collection napster or torrents built around a community s music and movie collection facebook and myspace built around a community s interaction with each other linkedin built around a community s contacts take this a step further and think about what you do for a living ci at its most basic is taking a sample of information on a market or competitor and predicting future decisions or actions that a competitor or industry may make i know good ci is much more than this selling the impact threat or opportunity to people who matter in your company s decision making process but i ll get to that in a second so what we do each day is take a bunch of information and make a judgement call on what our competitors might do this is based on financials marketing releases patent awards domain registration rumour and a whole host of other inputs like what the industry standard is doing here you can effectively bet on what the market will do with a twist you re not betting on companies but rather betting on predictions i ve been right on google s stock price being lower than 500 at the end of q1 i ve been right about salesforce com not being acquired by the end of q1 i ve made a sweet little profit of 15k since i ve joined it s fun and not really serious however think about where some of the proposed predictions are coming from are they from competitors disgruntled employees stakeholders now the game gets interesting what if this engine gathered a large enough community for its predictions to be more often right than wrong much like shirky s proposition basic market knowledge is pretty easy to come by all it would take would be a mechanism to take advantage of all that free knowledge we all have feeds and massive sources of information what we as ci practitioners do is act as the machine we filter all of that info and come up with the insight needed to make or refine business decisions as business intelligence and predictive software becomes better our role as a ci professional will become much more centred on how we leverage the available data more managing the flow of data and looking for leading indicators of changes from the norm or changes that deviate away from what we expect to happen what would be the leading indicators of a competitor tanking in a quarter what are the leading indicators that a competitor will create a partnership that could impact you the machine of ci is more about the patterns and less about profiles and swots they are important and help is to explain what we do the challenge moving forward is how to build up those data flows so you can build your own predictive tools i m going to have a crack at it as well and document what happens in the meantime focusing on the three a s of ci will continue to build up your brand and give you access to more of the data you need to predict the future technorati tags competitive intelligence ci clay shirky predictive models share this tweet share on tumblr email a link to a friend opens in new window email like loading posted in analytic tools competitive intelligence 3 replies peak email posted on april 10 2008 by dan mchugh reply my one time partner in crime and fellow oracle collaboration suite lover matthew moore has summarized 20 or so years of communications development in the it industry and posted it for all to share i m biased but matt s bang on the money with this one email definitely needs to know it s place in the whole communications scheme of things it s just one medium one conduit for receiving and managing information email is elegant with some things and not for others one thing i would love matt to add to this view is the both the device and application side that all of this gets delivered in i d personally love to try twitter as a medium but i don t want to have to hop around to five different sites and have a bunch of separate data streams adding to my information glut will someone come up with an uber communications suite that allows me to send as but compose and store in a single view i m off to a gartner event today and i d love to take the morning s twittering and save it as an email and then send to my stakeholder seamlessly compose and post to twitter for those looking at the feed live and then take that feed and shoot it in an email at the end of the day ohh and while i was at it post to this blog at the same time send as check box blog twitter email now that would rock my world technorati tags competitive intelligence twitter communications matthew moore share this tweet share on tumblr email a link to a friend opens in new window email like loading posted in communication competitive intelligence heroes leave a reply post navigation older posts newer posts recent posts scenarios and directional trending competition makes you better period real competition creating competitors follow up dow jones webinar the impact of web 2 0 on competitive intelligence dan_mchugh on twitter tweets by dan_mchugh categories analytic tools 13 blogroll 1 ci management 3 communication 6 competitive intelligence 39 heroes 8 planning 3 uncategorized 13 blogroll competitive intelligence marketplace corporate 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