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site title: CMI: Content Marketing Strategy, Research

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description=Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education and in-person and digital events.;

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cmi content marketing strategy research content marketing institute is part of the informa festivals division of informa plc informa plc about us investor relations talent this site is operated by a business or businesses owned by informa plc and all copyright resides with them informa plc s registered office is 5 howick place london sw1p 1wg registered in england and wales number 8860726 award winners content marketing world advertise contact us subscribe subscribe strategy planning related topics content marketing strategy demand generation audience building content operations ai in marketing recent in strategy planning see all strategy planning how to turn your content machine into a growth engine how to turn your content machine into a growth engine by content marketing institute team oct 8 2026 strategy planning how eaton reorganized its marketing team around the buyer not the product how eaton reorganized its marketing team around the buyer not the product by ann gynn oct 7 2026 8 min read content creation distribution related topics social media content video visual content ai content creation tools content distribution promotion recent in content creation distribution see all ai content creation tools ethical ai content creation a hands on guide to responsible innovation ethical ai content creation a hands on guide to responsible innovation oct 21 2026 5 00 pm utc ai in marketing who s really paying for your marketing s ai efficiency who s really paying for your marketing s ai efficiency by robert rose oct 6 2026 measurement optimization related topics content marketing analytics data seo for content content optimization recent in measurement optimization see all content creation distribution what s the ai kpi that most marketers aren t tracking yet what s the ai kpi that most marketers aren t tracking yet by content marketing institute team oct 1 2026 content optimization how to make your content discoverable as blue links fade how to make your content discoverable as blue links fade by ann gynn sep 30 2026 12 min read education training related topics content marketing university content marketing certification marketing training guidance content marketing world webinars digital events cmi mentorship program career development recent in education training see all training education the simple test that fixes marketing and sales misalignment the simple test that fixes marketing and sales misalignment by robert rose sep 22 2026 training education why marketers should speak plainly 3 drills to remove jargon why marketers should speak plainly 3 drills to remove jargon by robert rose sep 15 2026 research insights related topics b2b content marketing research b2c content marketing research career salary outlook demand generation research enterprise research technology research recent in research insights see all content operations how companies are accidentally destroying their marketing teams how companies are accidentally destroying their marketing teams by content marketing institute team apr 30 2026 content and marketing career salary outlook how long will content and marketing careers remain viable research how long will content and marketing careers remain viable research by stephanie stahl apr 8 2026 8 min read resources related topics e books guides and reports careers awards spotlight chief content officer rose colored glasses press room what is content marketing employee flight risk assessment recent in resources see more training education why marketers should speak plainly 3 drills to remove jargon why marketers should speak plainly 3 drills to remove jargon by robert rose sep 15 2026 training education the business fundamentals every marketer should know but nobody teaches the business fundamentals every marketer should know but nobody teaches by robert rose sep 8 2026 the latest more strategy planning how to turn your content machine into a growth engine a well oiled content machine can keep publishing without driving business growth but that isn t a great marketing strategy so how do you turn all that activity into a high impact engine here s how to rethink your content program oct 8 2026 strategy planning how eaton reorganized its marketing team around the buyer not the product what does it take to win content marketer of the year a full marketing org rebuild a five times bigger database and a content engine built around the buyer instead of products here s how zari venhaus and eaton did it oct 7 2026 ai in marketing who s really paying for your marketing s ai efficiency ai makes content faster and cheaper but it comes at a cost and you ve just forwarded the bill to someone else here s who s paying and the toll it s taking on your brand s marketing success oct 6 2026 content creation distribution what s the ai kpi that most marketers aren t tracking yet has your brand recalculated its dashboard for the ai search world learn which number should be dismissed which numbers should get primary positions and one number that belongs that many marketers haven t even thought of oct 1 2026 join us at content marketing world with 100 sessions led by the sharpest strategists and most inspiring storytellers content marketing world delivers the ideas and connections to help you create more effective content turn audience insight into marketing impact and show up with more confidence in your role learn more featured topic content operations see all strategy planning how eaton reorganized its marketing team around the buyer not the product how eaton reorganized its marketing team around the buyer not the product oct 7 2026 strategy planning your outdated content lives forever in ai search here s how to manage it your outdated content lives forever in ai search here s how to manage it aug 13 2026 looking for fresh content inspiration sign up for cmi emails to get advice examples and ideas delivered to your inbox subscribe webinars see all from awareness to purchase building a content strategy for the ai search customer from awareness to purchase building a content strategy for the ai search customer ethical ai content creation a hands on guide to responsible innovation ethical ai content creation a hands on guide to responsible innovation how to measure ai visibility brand influence key metrics signals sources how to measure ai visibility brand influence key metrics signals sources insight to impact marketing forum content strategy insight to impact marketing forum content strategy insight to impact marketing forum consumer insights insight to impact marketing forum consumer insights content debt and the judgment gap what content leaders are doing about it content debt and the judgment gap what content leaders are doing about it building marketing on thought leadership an roi workshop building marketing on thought leadership an roi workshop stop playing games what s really stalling your content marketing stop playing games what s really stalling your content marketing top strategies to get your content cited by ai top strategies to get your content cited by ai masterthis discoverability distribution masterthis discoverability distribution keys to driving webinar registration keys to driving webinar registration scale video production without creative compromise scale video production without creative compromise see all get more of our news on google set cmi as a preferred source to get quicker access to the news you value add us now cmi brands content marketing world content marketing university content marketing awards chief content officer work with us advertise sponsor consulting services submit an article share republish about cmi our story our team press room what is content marketing contact us join us subscribe follow us copyright 2026 informa plc informa plc is registered in england and wales with company number 8860726 whose registered and head office is 5 howick place london sw1p 1wg home cookies ccpa do not sell my personal info privacy terms your privacy choices
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