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description=LIONS powers global marketing excellence through creativity. Part of Informa Festivals, we connect influential brands with creative solutions that drive business growth.;

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lions creativity effectiveness growth arrowdown skip to main content creativity effectiveness growth the ultimate tool for leaders in the business of creative marketing the world is changing rapidly marketers globally are under pressure to prove themselves creativity is under threat bringing together 150 years of evidence insights and tools that connect creativity and effectiveness to commercial performance lions enables creativity and marketing effectiveness in the boardroom agenda the world s most effective companies invest in creative marketing because its impact goes far beyond quarterly business results but it s difficult to define challenging to quantify and time consuming to prove we exist to change that lions news 16 september 2026 lions is evolving lions home of cannes lions effie warc and contagious is evolving its global model to bring more of its intelligence learning benchmarks and networks closer to creative and marketing communities around the world through a connected programme of regional platforms across north america apac and mena lions will provide greater year round access to the evidence skills and connections that help businesses build stronger creative and marketing capability shaped around the cultural and commercial realities of each market find out more vidcon joins lions to create premier global platform for the creator economy 16 september 2026 lions introduces lions riyadh in partnership with tahaluf 16 september 2026 lions announces a new chapter for asia pacific creativity as spikes asia evolves into lions asia 17 september 2026 where creativity becomes business critical brands that predict higher growth are 6x more likely to prioritise creative marketing 4 6x more likely to have higher marketing spend creative marketing should be applied across the full marketing mix excellence in marketing effectiveness is crucial for achieving business objectives enhancing brand value and ensuring long term growth it involves a strategic approach to unify teams measure the impact of marketing accurately and foster a culture of creativity and innovation it s an impactful business driver and when integrated with effectiveness growth soars as william bernbach put it it is the last unfair advantage we re legally allowed to take over our competitors lions helps leaders harness the power of creative marketing and apply it to the right strategic decisions from the boardroom to the backroom our services and products help you embed explain and establish a culture of creativity so that you can make creative marketing that matters in a world shaped by perception confidence and social connection creativity is not a department it s a leadership tool if you re serious about driving change there s no better place to sharpen your vision claudia romo edelman in fast company why originality must become the ceo s biggest obsession with shifting consumer expectations tech advances and geopolitical uncertainty ceos face unprecedented pressure to deliver how do top performers succeed in this executive report with lions global ceo forum insight partner interbrand we examine how innovation and originality drive results and why ceos must champion creativity first access the report opens in a new tab trusted by the world s leading brands explore where we can support you or your teams lions events strategic tools for building influence and surfacing the ideas that drive creative and commercial growth lions awards where creativity and effectiveness earn their business value lions intelligence the evidence and data that give leaders the confidence to validate challenge and innovate lions advisory programmes that build cultures of creative effectiveness lions learning courses that build the skills that shape marketing s future chevronleft chevronright what began as a stage is now a system data expertise and wisdom from world renowned brands cannes lions effie warc contagious and acuity pricing we started by celebrating your work on a stage but now after 150 years all of the brands under our umbrella know a thing or two we re here to help whether it s delivering tools and learning or organisational wide creative transformation cannes lions is the global benchmark for creativity in marketing effie is the global authority on marketing effectiveness warc is where bold marketing strategy takes shape contagious spotlights breakthrough creative ideas acuity pricing delivers unparalleled pricing intelligence chevronleft chevronright play tell us about your creative marketing challenge we ll think about it and get back to you get in touch lions solutions chevrondown brands chevrondown more chevrondown get in touch sign in menu add intelligence to your creative marketing 150 years of combined expertise at your fingertips unlike other ai tools lions intelligence only surfaces information from trusted and benchmarked sources its responses pull from the marketing world s most respected authorities cannes lions warc contagious and effie try lions marketing assistant for free opens in a new tab lions is the global platform for creativity and marketing effectiveness helping businesses grow through intelligence benchmarking training and advisory services backed by 150 years of expertise across cannes lions warc effie contagious acuity pricing content marketing institute and the market research event lions is part of informa brands chevrondown cannes lions warc contagious effie acuity pricing more chevrondown diversity equity inclusion sustainability press releases newsletter brands cannes lions warc contagious effie acuity pricing more diversity equity inclusion sustainability press releases newsletter follow us linkedincircle opens in a new tab terms conditions website terms of use copyright policy ai ethics framework 2026 informa events europe limited and its affiliated entities t a lions all rights reserved lions is brought to you by informa events europe limited and its affiliated entities informa events europe limited is registered in england wales under company number 07814172 and with registered office address at 5 howick place london sw1p 1wg uk