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0 john hagel in the same post paying attention tells us what we know at any point in time has diminishing value corporate learning is also facing the fact that anything they create and publish becomes out of date that much faster so effective production costs are increasing challenges the list of issues above represent what can truly be considered a crisis for corporate learning organizations it s a crisis born of the long tail and the attention economy a whole range of challenges result i believe our first challenge is to really recognize our current world and the disruptive changes in learning and realistically that we are facing an innovators dilemma in learning elearning corporate learning functions will either continue to focus on the front of the tail and an ever smaller portion of the total information needs of knowledge workers or will look to expand into the long tail to play in the long tail corporate learning functions will need to find approaches that have dramatically lower production costs near zero look for opportunities to get out of the publisher distributor role such as becoming an aggregator focus on knowledge worker learning skills help knowledge workers rethink what information they consume how and why focus on maximizing the return of attention for knowledge workers rather than common measures today such as cost per learner hour focus on personal work and learning environments pwle more discussion and personal work and learning environments these challenges represent some pretty dramatic questions for us how do we get into the attention economy business how do we dramatically lower production and delivery costs how do we support self service learning and user generated content how do we foster knowledge worker skills what are the new metrics what does this mean for our current learning systems how do we aggregate content what are the legal and compliance issues what are the new roles that must be created to go after this where do our skills fit what new skills do we need this is going to be interesting posted by tony karrer at 2 02 pm 20 comments email this blogthis share to x share to facebook share to pinterest thursday february 14 2008 scorm test there have been lots of good comments and discussion on the post test scorm courses with an lms elearning technology well worth looking at some of them the basic issue covered in the post was how to test scorm courses prior to loading on a given lms e g docent sumtotal saba learn com etc we talked about the scorm test suite scorm test wrappers and various test tools such as trident reload player http www reload ac uk scormplayer html scorm test track remote debugging using tools like webex http traffic tracking with tools like firebug and some other things quite a great bit of discussion and useful information if you are interested in testing your scorm courses probably worth a read but recently someone anonymous left comments challenging a few of my base assumptions and i d be curious to get thoughts they asked why is testing courseware different why assume that the client or someone else is supposed to provide systems for testing for courseware vendors but not say accounting systems perhaps you can rent or lease the software most major lms vendors have their own test labs support and professional services all of them sell their lmss there are third party companies which you can hire to test courseware against lmss have you ever tried contacting sumtotal about what options they have available for third party courseware testing what did they say how many other lms vendors have you spoken to all of these challenge the base assumption that i made which is the lms vendor really is not looking to work with people who are creating small amounts of courses that need to be tested on their lms that s my general sense having working with a variety of different lms vendors but maybe that s not true also i wonder how much it would take to get the lms setup for scorm testing cost hours any comments from the lms vendors any experience out there in working with lms vendors to do scorm tests or is it pretty much that you are using scorm testing tools and then getting on the actual installation to test and debug issues posted by tony karrer at 2 23 pm 10 comments email this blogthis share to x share to facebook share to pinterest safety training design some interesting discussions are going on in the big question for february the learning circuits blog instructional design if when how much i thought i d take a cut at an answer based on something we ve been involved with recent the design of safety training this includes topics like driver safety defensive driving following rules workplace safety osha operating machinery wrist safety food preparation kitchen safety first aid fire etc there are striking similarities to most of the topics most of the core information is already known by the learner they probably already know the 3 second following safety rule there is likely content that is known but ignored even though they know they should drive their truck 3 seconds behind the car in front they don t because it feels like you are losing a lot of time when someone cuts in front of you and you have to slow down to allow 3 seconds again note it actually doesn t cost much time but it does feel like it especially here in los angeles performers need consistent reinforcement of these messages the reality is that much of the training on these kinds of topics is rather boring and mundane because it assumes that its purpose is to teach the person the information in the first place this is where design comes in we have to look at the larger picture and figure out what is going to make sense the answer we commonly come out with is a blended solution that involves various touch points including activities for managers posters and a series of small 15 minutes or less elearning pieces that focus on reminding reinforcing and on likely bad habits content around bad habits addresses things like how much does it really cost you to let the person cut in front on most trips it is almost nothing it s almost all perception yes there are lots of studies and in fact stressing about it is bad for you be cool follow the 3 second rule corney yes but possibly very effective at attacking the problem by the way they already know the 3 second rule so what does this case of safety training design have to do with instructional design if when how much the recent post by gary hegenbart why bother with instructional design gary tells us for elearning i think careful planning is required especially for self paced courses for classroom training and maybe even live online training almost no id is needed huh an instructional designer saying you don t need instructional design yep you need course developers not instructional designers in the past year i ve spent a lot of time working on instructor led training for both in person classes and live online classes what i ve found is that no matter how much work i do two things are true the instructor will always do things their way students don t care about instructional design wow i don t really buy these arguments i don t disagree that the instructor will take liberties with the instructional design and gary later makes the point that you need a good instructor agreed however they should be given a decent road map and students don t care hogwash if the safety training design was for manager delivered training would you want to tell the managers to teach the three second rule or would you want them to concentrate on the real point why people ignore the rule even though they know it would you want them to try to do it all in one shot or over time design is needed here and you often see really poor design around exactly this kind of topic so gary s argument around this topic don t hold water for me i definitely need some level of instructional design or my training is going to be focused on the wrong things what s interesting about the design of safety training is that it feels like a topic where you would need very little id after all you can quickly find a list of the topics that go under something like driver safety you d find out that you need to teach the 3 second following rule and you quickly jump onto a really boring since the learner already knows the information course to me this is where common sense and intuition is not enough around when if and how much instructional design is needed common sense and intuition is why there s so much really horrible safety training elearning in the world today posted by tony karrer at 11 09 am 2 comments email this blogthis share to x share to facebook share to pinterest wednesday february 13 2008 making the most of attending a conference ideas needed in comments in the post death of magazines broader deeper coverage virginia yonkers commented i have to wonder what you expect to get out of a conference i have never gone to a conference with the expectation of learning anything although it would be a nice aside but rather to network discuss issues and market myself my institution my discipline my theories philosophies and later i just had two papers accepted at the aera conference in nyc this year and am dreading it last year s experience was horrible when it came to the conference itself because i felt no sense of connection with such a massive organization however the learning took place when i came home and was able to read through the papers and journals i picked up while there i also contacted some of the people whose papers i found interesting unfortunately at this point in my career i must attend these types of conferences so i will suffer through a trip to nyc i m a small town girl and give me 10 minutes of presentation sadly i ve felt the same way about going to conferences i m going to present at the conference and i ll get together with folks for networking and discussion i ll learn through those things but it seems that creating a conference where i also get to have a great participation experience is not on the agenda of conference organizers or attendees this is something i ve lamented about frequently lots of people chimed into the post better conferences and among the ideas were things like free wifi top choice on the poll smaller sessions with more advanced topics and discussions this worked great at the last devlearn but unfortunately was at 7am unconference within a conference keynotes aimed at us lots of demos cheat sheets or other sharing to help you get more from the conference but this was from the perspective of what the conference organizer should do to make it a better event clark quinn told me back then that it really is up to the attendee especially the expert attendee to get more out of it i somewhat agree with him on this and i ve certainly tried to think through this see be an insanely great professional conference attendee and session hopping a practical guide i ve also continually suggested that the key is better questions see also continuing thoughts on questions and what questions should we be asking however virginia s comments got me thinking i thought about how great the conversations are at my cto forum where a group of peers come together why am i not getting value from conferences why is virginia clearly dreading going to her conference shouldn t something that costs so much money and time offer me more value that something that s free my cto forum something is wrong here maybe as a practitioner with more experience i m not doing the right things to get more from my conference experience but what are these things what do other people do to get more from a conference for more discussions on networking and linkedin see networking events in los angeles and southern california secret for networking at events prenetworking pre network with linkedin local event organizers need to adopt social media posted by tony karrer at 10 11 am 17 comments email this blogthis share to x share to facebook share to pinterest monday february 11 2008 death of magazines broader deeper coverage rick nigol posted and reminded me of a post by donald clark training magazzzzzzzzzzines both are lamenting about the fact that picking up any publication tends to cover roughly the same ground over and over i have a similar feeling about the limited value of these publications for me and it s something that i mention at most presentations i ever do on elearning 2 0 in particular i say that since i ve begun to shift my scanning behavior to blogs scanning is how you stay up to speed on a topic my rapid fire skimming of blogs via a skim dive skim approach has meant that magazines have mostly become pretty irrelevant to me i will bring copies of magazines on a plane to flip through but rarely do i read articles in any great depth they simply are not worth my limited attention in other words my scanning behavior has radically changed because of blogs see time spent on blogging personal learning strategies i also lump into this most of the activities at conferences see better conferences in fact my limited attention has made me into a session hopper it s much like skimming but at a conference but rick and donald got me thinking that the reality is that magazines and conferences continually must aim at introductory novice overview level content that appeals to the broadest audience and somehow astd conferences attract 50 75 newbies to ever conference if you look at it there is a relationship here introductory novice sources conference sessions training wikipedia magazines what s common about these is that they are higher level coverage from a more trusted source but they only go to a certain depth and yes after you ve gone through these for a while they tend to be fairly repetitive expert sources search blogs conversations with other experts these sources tend to offer more depth along more narrow topics further there is a tendency to involve other people in conversations to really explore the topic the conversations can happen in all kinds of ways both online and offline the conference sessions i present on elearning 2 0 and the articles i write on various topics e g learning and networking with a blog t d article have to be somewhat of an overview you cannot assume that people come with a common understanding of a topic and i would suggest that i normally focus on more advanced topics in disruptive changes in learning i point to how the long tail of learning is addressed through alternative sources mainstream media youtube mainstream press blogs and this has real impact when you see things like infoworld folds print magazine and you also see things like the industry standard coming back but as an aggregator prediction market it will be interesting to see what begins to happen to mainstream sources that chase large audiences can they survive with such broad coverage can they also add value 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