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mated by isuppli to have been us 805 85 for the 20 gb model and us 840 35 for the 60 gb model 207 however they were priced at us 499 and us 599 respectively meaning that units may have been sold at an estimated loss of 306 or 241 depending on model if the cost estimates were correct 208 and thus may have contributed to sony s games division posting an operating loss of 232 3 billion us 1 97 billion in the fiscal year ending march 2007 209 in april 2007 soon after these results were published ken kutaragi president of sony computer entertainment announced plans to retire various news agencies including the times 210 and the wall street journal 211 reported that this was due to poor sales while scei maintains that kutaragi had been planning his retirement for six months prior to the announcement 211 in january 2008 kaz hirai ceo of sony computer entertainment suggested that the console may start making a profit by early 2009 stating that the next fiscal year starts in april and if we can try to achieve that in the next fiscal year that would be a great thing and that profitability is not a definite commitment but that is what i would like to try to shoot for 212 however market analysts nikko citigroup have predicted that playstation 3 could be profitable by august 2008 213 in a july 2008 interview hirai stated that his objective is for playstation 3 to sell 150 million units by its ninth year surpassing playstation 2 s sales of 140 million in its nine years on the market 214 in january 2009 sony announced that their gaming division was profitable in q3 2008 215 after the system s launch production costs were reduced significantly as a result of phasing out the emotion engine chip and falling hardware costs 216 217 the cost of manufacturing cell microprocessors had fallen dramatically as a result of moving to the 65 nm production process 217 218 and blu ray disc diodes had become cheaper to manufacture 216 219 as of january 2008 each unit cost around 400 to manufacture 220 221 by august 2009 sony had reduced costs by a total of 70 meaning it only cost sony around 240 per unit 222 223 224 the playstation 3 s actual manufacturing cost at launch was never officially disclosed sce s phil harrison said in a 2019 interview that during the system s launch it was a worry because 600 bucks was actually too cheap because the machine was so expensive to make before telling the interviewer that he can t disclose the real figure but that it would make your eyebrows shoot clear off the top of your head 225 life to date number of units shipped millions 226 date quarterly lifetime 2006 12 31 1 7 1 7 2007 03 31 1 8 3 5 2007 06 30 0 7 4 2 2007 09 30 1 3 5 5 2007 12 31 4 9 10 4 2008 03 31 2 2 12 6 2008 06 30 1 6 14 2 2008 09 30 2 4 16 6 2008 12 31 4 5 21 1 2009 03 31 1 6 22 7 2009 06 30 1 1 23 8 2009 09 30 3 2 27 0 2009 12 31 6 5 33 5 2010 03 31 2 2 35 7 2010 06 30 2 4 38 1 2010 09 30 3 5 41 6 2010 12 31 6 3 47 9 2011 03 31 2 1 50 0 2011 06 30 1 8 51 8 2011 09 30 3 7 55 5 2011 12 31 6 5 62 0 2012 03 31 1 9 63 9 2012 06 30 n a n a 2012 09 30 n a n a 2012 12 31 n a n a 2013 03 31 n a n a 2013 06 30 1 1 n a 2013 09 30 2 0 n a 2013 12 31 3 3 n a 2014 03 31 0 7 n a 2014 06 30 0 8 n a 2014 09 30 0 8 n a 2014 12 31 1 1 n a 2015 03 31 0 4 n a 2015 06 30 n a n a 2015 09 30 n a n a 2015 12 31 n a n a 2016 03 31 n a n a 2016 06 30 n a n a 2016 09 30 n a n a 2016 12 31 n a n a 2017 03 31 n a 87 4 critical reception early playstation 3 reviews after launch were critical of its high price and lack of quality games game developers regarded the architecture as difficult to program for ps3 was however commended for its hardware including its blu ray home theater capabilities and graphics potential 227 228 critical and commercial reception to ps3 improved over time after a series of price revisions blu ray s victory over hd dvd 229 and the release of several well received titles ars technica s original launch review gave ps3 only a 6 10 but second review of the console in june 2008 rated it a 9 10 230 in september 2009 ign named playstation 3 the 15th best gaming console of all time behind both of its competitors wii 10th and xbox 360 6th 231 however the ps3 won ign s console showdown based on which console offers the best selection of games released during each year in three of the four years since it began 2008 2009 and 2011 with xbox winning in 2010 232 ign judged playstation 3 to have the best game line up of 2008 based on their review scores in comparison to those of wii and xbox 360 233 in a comparison piece by pc magazine s will greenwald in june 2012 ps3 was selected as an overall better console compared to xbox 360 234 pocket lint said of the console the ps3 has always been a brilliant games console and that for now this is just about the best media device for the money 154 original model ps3 was given the number eight spot on pc world magazine s list of the top 21 tech screwups of 2006 where it was criticized for being late expensive and incompatible 235 gamesradar ranked the ps3 as the top item in a feature on game related pr disasters asking how sony managed to take one of the most anticipated game systems of all time and within the space of a year turn it into a hate object reviled by the entire internet but added that despite its problems the system has untapped potential 236 business week summed up the general opinion by stating that it was more impressed with what the playstation 3 could do than with what it currently does 237 developers also found the machine difficult to program for in 2007 gabe newell of valve said the ps3 is a total disaster on so many levels i think it s really clear that sony lost track of what customers and what developers wanted he continued i d say even at this late date they should just cancel it and do a do over just say this was a horrible disaster and we re sorry and we re going to stop selling this and stop trying to convince people to develop for it 238 doug lombardi vp of marketing for valve has since stated that valve is interested in developing for the console and is looking to hire talented ps3 programmers for future projects 239 he later restated valve s position until we have the ability to get a ps3 team together until we find the people who want to come to valve or who are at valve who want to work on that i don t really see us moving to that platform 240 at sony s e3 2010 press conference newell made a live appearance to recant his previous statements citing sony s move to make the system more developer friendly and to announce that valve would be developing portal 2 for the system he also claimed that the inclusion of steamworks valve s system to automatically update their software independently would help to make the ps3 version of portal 2 the best console version on the market activision blizzard ceo bobby kotick has criticized ps3 s high development costs and inferior attach rate and return to that of xbox 360 and wii he believes these factors are pushing developers away from working on the console in an interview with the times kotick stated i m getting concerned about sony the playstation 3 is losing a bit of momentum and they don t make it easy for me to support the platform 241 he continued it s expensive to develop for the console and the wii and the xbox are just selling better games generate a better return on invested capital roic on the xbox than on the playstation kotick also claimed that activision blizzard may stop supporting the system if the situation is not addressed sony has to cut the ps3 s retail price because if they don t the attach rates are likely to slow if we are being realistic we might have to stop supporting sony 242 kotick received heavy criticism for the statement notably from developer bioware who questioned the wisdom of the threatened move and referred to the statement as silly 243 despite the initial negative press several websites have given the system very good reviews mostly regarding its hardware cnet united kingdom praised the system saying the ps3 is a versatile and impressive piece of home entertainment equipment that lives up to the hype the ps3 is well worth its hefty price tag 244 cnet awarded it a score of 8 8 out of 10 and voted it as its number one must have gadget 245 praising its robust graphical capabilities and stylish exterior design while criticizing its limited selection of available games 246 in addition both home theater magazine and ultimate av have given the system s blu ray playback very favorable reviews stating that the quality of playback exceeds that of many current standalone blu ray disc players 247 248 in an interview kazuo hirai chairman of sony computer entertainment argued for the choice of a complex architecture 249 hexus gaming reviewed the pal version and summed the review up by saying as the playstation 3 matures and developers start really pushing it we ll see the playstation 3 emerge as the console of choice for gaming 250 at gdc 2007 shiny entertainment founder dave perry stated i think that sony has made the best machine it s the best piece of hardware without question 251 slim model and rebranding the playstation 3 slim received extremely positive reviews as well as a boost in sales less than 24 hours after its announcement ps3 slim took the number one bestseller spot on amazon com in the video games section for fifteen consecutive days it regained the number one position again one day later 252 the ps3 slim also received praise from pc world who awardedn it a score of 90 out of 100 praising its new repackaging and the new value it brought at a lower price while also praising its quietness and the reduction in its power consumption this is in stark contrast to the original ps3 s launch which was placed at number eight on pc world s list of the top 21 tech screwups of 2006 list 253 cnet awarded the ps3 slim a score of four out of five stars praising its blu ray capabilities 120 gb hard drive free online gaming service and more affordable pricing point but criticizing the lack of backward compatibility for playstation 2 games 254 techradar gave the ps3 slim a score of four and a half stars out of five praising its new smaller size and summed up its review stating over all the ps3 slim is a phenomenal piece of kit it s amazing that something so small can do so much however they criticized the exterior design and the build quality in relation to the original model 255 eurogamer called it a product where the cost cutting has by and large been tastefully done and said it s nothing short of a massive win for sony 256 super slim model the super slim model of the ps3 has received positive reviews gaming website spong praised the new super slim s quietness stating the most noticeable noise comes when the drive seeks a new area of the disc such as when starting to load a game and this occurs infrequently they added that the fans are quieter than those of slim and went on to praise the new smaller lighter size criticism was placed on the new disc loader stating the cover can be moved by hand if you wish there s also an eject button to do the work for you but there is no software eject from the triangle button menus in the xross media bar xmb interface in addition you have to close the cover by hand which can be a bit fiddly if it s upright and the ps3 won t start reading a disc unless you do close the cover they also said there is no real drop in retail price 257 technology and media website cnet gave new the super slim model a score of four out of five stars excellent saying the super slim playstation 3 shrinks a powerful gaming machine into an even tinier package while maintaining the same features as its predecessors a great gaming library and a strong array of streaming services whilst also criticising the cheap design and disc loader stating sometimes the cover doesn t catch and you feel like you re using one of those old credit card imprinter machines in short it feels cheap you don t realize how convenient autoloading disc trays are until they re gone whether it was to cut costs or save space this move is ultimately a step back the criticism also was due to price stating the cheapest super slim model was still more expensive than the cheapest slim model and that the smaller size and bigger hard drive should not be considered an upgrade when the hard drive on a slim model is easily removed and replaced they did praise that the hard drive of the super slim model is the easiest yet simply sliding off the side panel reveals the drive bay which can quickly be unscrewed they also stated that whilst the super slim model is not in any way an upgrade it could be an indicator as to what s to come it may not be revolutionary but the super slim ps3 is the same impressive machine in a much smaller package there doesn t seem to be any reason for existing ps3 owners to upgrade but for the prospective ps3 buyer the super slim is probably the way to go if you can deal with not having a slot loading disc drive 258 pocket lint gave the super slim model a very positive review saying it s much more affordable brilliant gaming second to none video and media player they think it is a blinding good console and one that will serve you for years to come with second hand games and even new releases without doubt if you don t have a ps3 this is the time to buy they gave the super slim model a score of four and a half stars out of five 154 technology magazine t3 gave the super slim model a positive review stating the console is almost nostalgic in the design similarities to the original fat model while we don t know whether it will play ps3 games or blu ray discs any differently yet the look and feel of the new ps3 slim is an obvious homage to the original ps3 minus the considerable excess weight immediately we would be concerned about the durability of the top loading tray that feels like it could be yanked straight out off the console but ultimately it all feels like sony s nostalgic way of signing off the current generation console in anticipation for the ps4 259 notes 1 2 initially used hdmi 1 3a specification 92 but was upgraded via firmware update to 1 4 to support stereoscopic 3d for gaming and blu ray video playback the playstation 3 does not support any other hdmi 1 4 capabilities on september 29 2015 sony confirmed that sales of the playstation 3 were to be discontinued in new zealand but the system remained in production in other markets 14 shipments of new units to europe and australia ended in march 2016 followed by north america which ended in october 2016 15 16 15 16 17 18 19 of the 90 million total units sold by april 2018 32 8 of that total were for the playstation 3 version 84 20 gb model was not available in pal regions original 20 gb model 60 gb and cechexx 80 gb models references shilov anton july 18 2006 asustek computer ships playstation 3 consoles x bit labs archived from the original on january 16 2009 retrieved may 5 2007...