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description=Since 1994 Link Building Expert, Eric Ward (aka LinkMoses) has helped over 1,000 sites develop sustainable linking strategies.;

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king strategist eric ward eric ward aka linkmoses request a live linking strategy audit i m eric ward and since 1994 i ve helped over 1 000 websites develop create and execute effective content linking and promotion strategies during that time nobody in the industry has devoted more of their professional life to the study of links and their role in content discovery than i have as a result of my focus and longevity some have called me a link building expert but there s much more to my link building strategies services and consultations than just building links i know this page is long but if you take the time to read through it you ll come away with a different perspective about links and learn how my approach philosophy process and practices help you succeed google is important but online marketing isn t just about links and google rankings and you should never give a search engine the power to control your fate your site app and all content assets deserve the best chance for discovery via organic search earned links social media selective promotion and beyond the reality is if you focus less on google and more on business building strategies you end up ranking higher at google anyway thanks for the great work on our launch eric your efforts and report were excellent jeff bezos founder amazon com when eric talks about link building you listen joost de valk founder and ceo yoast com eric has been educating people about digital marketing and links since before search engines decided links were important read and learn danny sullivan founder searchengineland eric is a promotion and link building guru rand fishkin founder moz com lightning strikes my career took off when jeff bezos personally hired me to handle the publicity and linking for amazon com s launch which i did from my kitchen table on a dial up modem i also helped jay steinfeld s blinds com go from a 3 000 startup to a 200 million enterprise that was bought by home depot but i ve failed as well i tried to help many early dot com pipe dreams and watched many of them burn through millions of dollars in vc money on their way to oblivion i made and sadly lost a fortune along the way that s why i m still working instead of sitting on a beach in hawaii especially with three kids still to put through college but hey live and learn right onward the big guys i ve developed linking strategies for sites including amazon com disney com discovery com nbc sports travelchannel com microsoft com law com bbc com nationalgeographic com pbs org berklee edu weather com the united states olympic committee the new york times and nasa gov the smaller guys big name sites are great to work with but over the years i ve seen my work and skill set have a huge impact helping medium and smaller niche sites which often need help the most i ve worked with hundreds of niche businesses like jewishgiftplace com furniture com bioed online mountain laurel handrails gasbuddy com and 1 800 bakery com when i first started out we didn t call what i do link building we called it awareness building publicity and site promotion with all that said i don t have all the answers nobody does but the chances are i have many of the answers you need i ve conducted hundreds of backlink audit s i ve executed outreach for hundreds of sites my primary services include monthly linking tactics report linkmoses private 8 subscribers in over 20 countries confused about links i understand and i can help you in the two decades i ve been a linking strategist i ve never seen so much confusion misinformation bad advice and reckless tactics as i see being used today i ve been helping websites with their content linking strategies since before google existed danny sullivan introduced me as linkmoses at one of his conferences and the nickname stuck subscribe to linkmoses private a practioner s perspective site owners and agencies reach out to me for my experience and understanding of the web s vast link ecosystem i ve analyzed millions of links and thousands of backlink profiles i ve conducted outreach and developed links for hundreds of sites i ve written a top selling book and every month i publish a linking strategies newsletter called linkmoses private which has subscribers in over 20 countries i also maintain a free archive of over 300 of my previous linking strategy columns videos webcasts and interviews more than link building in addition to developing linking strategies for clients i offer link development consulting training rfp vetting and for those considering purchasing websites i provide m a counsel and recommendations based on my own proprietary linking analytics for companies looking to hire their own in house linking strategists my experience will help you evaluate and screen candidates to make sure you make the right hire the evolution of links over time desktops tablets phones being online means more than just the web and links exist everywhere on a web page inside an app in a tweet on a pinterest board on a receipt sent to your phone or even somewhere as crazy as on a sugar cookie seriously the best linking strategy experts understand this adapt and evolve and never stop learning the evolution of google over time the web is big bigger than google if your primary linking strategy is to outsmart google s evolving algorithm you re playing a fool s game especially now that penguin is baked into the algorithm i don t use tricks i don t manipulate and i don t risk my client s reputations i have never had a client penalized or demoted due to linking strategies i recommended link building has changed the reality is link building is a dated concept and doesn t do justice to the process needed to succeed today i ve spent thousands of hours and dollars analyzing how the web s vast link graph impacts how content is discovered i use what i ve learned to help you every site deserves its own strategy every project i work on requires its own strategy i often work in tandem with my clients which allows us to maximize each other s knowledge the linking strategies i develop with you are based on your content assets business niche strategy gaps and most of all realistic expectations by using a combination of techniques and tactics ranging from laser focused online public relations to link development we succeed together step one starting the process of working with me if you d like to work with me the best starting point is to request a live linking strategy review i m confident enough about my ability to help you that if you and aren t happy with my findings and recommendations i ll send your fee back and wish you the best if you re hesitant to send the payment without some contact with me first i understand you can use the link below to contact me i do my best to return emails within 24 hours more about my process during my years online i ve been cautious about how i ve pursued links and citations for my own site and i ve done pretty well especially for a one person business by speaking at 150 conferences writing a few hundred columns authoring the book the ultimate guide to link building and participating in 40 link building videos and webinars i ve been able to attract and encourage links however if you re thinking i m your secret to 1 rankings at google i m not the web is way bigger than one search engine and your online marketing strategies need to be as well the more you rely on google for the majority of your organic success the more likely it is you wont be around in a couple years it s fine to maximize what google will give you but get busy diversifying my site is proof that diversification works if you ve read this far thank you i hope you ll keep reading i have my own way of doing things please excuse my occasionally terse tone but i m tired tired of companies who sell useless linking services tired of guaranteed rankings tired of agencies selling the identical linking campaign to bakeries and dentists as for my site it s text heavy on purpose at this point in my career i don t feel the need to impress you with fancy graphics below is my 2 1 2 hour linking strategies q a from may 25 2017 live linking strategies q a with eric ward aka linkmoses link building fear and confusion a vast amount of amazing content exists online but most of it fails to get the attention it deserves because people are fearful about what types of tactics and awareness building strategies are safe and effective i ve never had a client penalized and my clients succeed validation my business life changed forever the day jeff bezos asked me to announce and publicize amazon com s debut i carried out my work for jeff from my kitchen table on a dial up modem that project proved to me that my business model could succeed the google trap for years too many companies relied on free traffic from google for their success at trade shows i d caution people that google was not going to be fooled forever i d try to explain how links were like footprints that tell a story about your site google would get smarter and understand that story easy rankings would go away many people doubted my logic especially since various link schemes proliferated and worked an entire niche industry based on manipulative links grew and grew i d even see link selling vendors exhibiting at trade shows links had become a commodity my logic must be flawed but it turns out my logic wasn t flawed after all it took a while but google did get smarter and more aggressive about how they handle manipulative links don t make the same mistake i ll help you carefully maximize what you can get from google but also show you how to develop multiple traffic streams so the next google update isn t a catastrophe my expertise has always been helping digital content attract attention publicity earn links and mentions and ultimately find its rightful place online while i recognize google can be part of that there are many more ways to make sure your digital assets get the attention they deserve adapt evolve never get complacent my linking and awareness building methods have adapted sharpened and improved over my career sixteen years ago i was asked to contribute a chapter for mitchell levy s book evolve or die along with many of the world s top online marketers since then hundreds of experts have vanished while i continue to thrive why i chose to evolve true to my roots i ve worked with many of the biggest names in our industry while purposely remaining a one man operation and staying true to my roots my office is above my garage where i m near my kids and the smoky mountains my preference is helping medium and small niche businesses succeed some closing words about my process smart marketers accept that trying to manipulate google with links is a dangerous strategy if you understand the risks and are willing to accept them you can use whatever linking strategy you want this isn t an issue of law it s about risk vs reward but i won t help you manipulate google i ve never had a client penalized and never will you ve already heard one of my core beliefs your linking strategies must allow your site to succeed with and without traffic from google the web is bigger than one search engine at the same time i recognize google s importance google has stated that the right kind of links are still critical to their algorithm links are the backbone of the web and remain the primary way google determines quality links are the very fabric of the online world links are also how people get from one place to another online whether by desktop tablet or smartphone inside an app by search or serendipity with a mouse or a finger tap so how do we reconcile this by earning legitimate links and attracting attention using skills from a variety of fields including marketing public relations a little data science and even philosophy there is no single best way there is the best way for your site which will be different for every site and this is my strength my industry longevity validates and vindicates my methodologies i ve watched hundreds of so called linking strategists come and go and i ve survived every google update because my methods aren t based on tricks there s a reason i ve ranked 1 or 2 at google for the phrase link building expert since the day google launched long before engines incorporated links into their algorithms i ve been offering link development services content publicity plans strategies backlink audits and workshops that increase awareness of web sites i work with individual site owners as well as small agencies who aren t afraid to roll up their sleeves the linking strategies i implemented for amazon com in 1995 were much different than the strategies i used for this summer s rio olympics site and apps i ve also worked with hundreds of smaller niche sites using methods that are 100 earned now more than ever you need broader and diverse traffic sources and attention strategies my approach methodology techniques and tactics will help you succeed my clients agree those who want the job done right by the best in the business flock to eric ward and count themselves lucky that the maestro isn t booked into the next millennium jim sterne founder of the digital analytics association watch recordings of my link building q a videos in the news media coverage interviews etc miss my hideous old site the old homepage still lives dear readers as many of you know eric ward passed away suddenly on october 16 2017 eric is now in the presence of the lord and his work here is finished it has been a great blessing to see the public response to his amazing work in this industry over the years eric was a pioneer in the link building industry and it is our plan to keep this site live to honor him and in memory of his many contributions to the industry which gave him so much in this spirit here is a link to the 2016 2017 linkmoses newsletter archives with grateful hearts the ward family can t find the content you re looking for latest blog posts seo the movie eric ward s full seo movie rant unedited june 29 2017 by eric ward a movie about seo yes there is in fact an seo movie by now you re likely aware that john lincoln ceo of ignite visibility has written produced directed and narrated seo the movie which is available for viewing now at https ignitevisibility com seo movie the movie told by industry pioneers danny sullivan rand fishkin jill whalen brett tabke the ten commandments of link building june 2 2017 by eric ward at what point does a link building tactic make the leap from acceptable to not when does white hat become black hat or gray hat or pink edu inbound link myths still confuse marketers may 23 2017 by eric ward updated may 23 2017 one of the never ending link building myths is the impact that inbound links originating from edu domains can have on your search rankings lost in the discussion is that the quality of ibl s from within the edu domain varies significantly 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