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Text of the page (random words):
roach make sure it s in all the bookmark sharing systems with the right tags get on the relevant facebook and linkedin groups etc etc etc and use the on line campaign to attract the traditional mass media branding it as an internet phenomenon trying to succeed where the public health bureaucracy seems to be failing that is one case when the ability of television to reach massive vaguely defined audiences can still be useful some good old fashioned pr opportunities there leave a comment internet tagged amyotrophic lateral sclerosis center for disease control gradasil jenny tetlock online campaigns paralysis social media vaccination vaccines vaers permalink posted by finalspin goodyear s clarification bad bad pr march 18 2009 gary goodyear should not have accepted the appointment as secretary of state for science and technology if he holds so little regard or interest for science it doesn t matter if his distrust comes from religion childhood experiences or a bad chemistry teacher in grade 9 well maybe it does but at another level but it s hard to refuse a first appointment especially since it was either that or the backbenches fine but when the very predictable pr crisis came he should have faced it without hiding behind i m a christian so back off today s half hearted and very strange clarification footwear as a driver of the genetic evolution of the human species shows one of two things either he was never briefed on the concept even now that it s headline news or his brain turned off during the briefing parliament resumes on monday goodyear s pr people better make sure the minister is about to talk about species evolution in an intelligent way at that point leave a comment fedgov media relations oops politics tagged evolution gary goodyear permalink posted by finalspin enough already with the cocktail party columnists march 14 2009 reading margaret wente in the globe is often unsettling you recognize the events she s talking about you know she s making observations about the country you live in but strangely none of the people know know seem to be living in wente s canada i usually don t mind that wente s universe seems to be entirely contained within a few of the nicer toronto neighbourhoods it s even good for a few laughs at times but today s column from wente about how nouveau chic frugality suddenly is caught in my throat for some reason maybe it s her admission that the two person 235 sushi dinner she had the other day looks a little obscene now even though it used to be a normal treat of their hard working family before the recession maybe it s the faux zen reasoning that makes her think people who lost their job get healthier because they have more time to exercise with a quote from an economist no less maybe it s residual anger from jon stewart s clobbering of jim cramer on the daily show or maybe the column reminds me how frustrating it is to talk with those high flying columnists with an worldview so limited that you just can t find anything that will resonate with them they know the world through the friends they meet for brunch on sunday the new yorker writers they admire and quaint family stories about how their grandparents worked hard to get their kids in college without taking a handout from the government times are hard for the media revenues are declining and the future looks bleak if daily newspapers are still unwilling to cut on the money it spends on columnists could they at least replace the cocktail party columnists with people whose writings are relevant to the current situation leave a comment columnists behaving badly media tagged 235 sushi dinners cocktail party columnists daily show globe and mail jim cramer jon stewart margaret wente righteous anger permalink posted by finalspin oil flacks keep their ear to the ground march 12 2009 very good response from the flacks at the canadian association of petroleum producers about the national geographic text on the oil sands they set up a section on their web site to deal with this and certainly encourage friendly columnists to use their speaking points then intervene on the blogs where the topic is discussed including our own little final spin here it s all very professional the flack clearly identifies himself the comment picks up on something that was written in the post he mistook a quote i used for my own opinion but no matter it s respectful and of course there s a link to their web site very nice that s 21th century pr i bet they monitor the reactions to their comments too hello there mr davies it took them almost three days to get their response on this blog that s a bit long but not that much and it took me more than a day to realize it got stuck in the spam filter putting two hyperlinks in your comments will do that sorry i d love to see the social media campaign report the capp flacks will write after that one there s a nice little case study in there how about presenting something at the cprs conference leave a comment carbon wars environment internet pr marketing tagged canadian association of petroleum producers national geographic oil sands responding on blogs social media pr permalink posted by finalspin poll national geographic vs alberta oil sands march 8 2009 this post below received quite a few visits since it got posted a few hours ago this looks like a good opportunity for a little poll so read the post and vote if you are so inclined take our poll 1 comment carbon wars columnists behaving badly energy environment journalism media media relations politics polls pr marketing tagged big oil oilsands polls permalink posted by finalspin national geographic and the oilsands what the heck are they complaining about in calgary march 8 2009 i ve been scratching my head for a few days now trying to make sense of the uproar out west about the latest issue of national geographic magazine the venerable yellow framed publication famous for the quality of its pictures and focus on conservation ran a 20 page section on alberta s oilsands it illustrates the dark side of the sand operations you know the scoured landscape the sick people the dead birds the complete lack of restraint from the industry the oil patch loves playing the victim gary lamphier in the edmonton journal denounces it as eco propaganda predictably the national post is outraged biased soft handed tree huggers from new york don t they know they need canadian oil to drive from their country home to their manhattan office but reading the magazine made me wonder why the heck they are complaining about sure a text in national geographic about the oilsands would be cause to send cheryl rubb at syncrude s media relations service into a panic but as it turns out the oil patch as well as the alberta government have plenty of reasons to rejoice even a cursory reading of the magazine s text shows that it contains all the messages they ve been trying to get through to americans for years canada is america s no 1 oil supplier and has reserves greater than saudi arabia s canadian oil is the best way to reduce america s dependency on oil from the middle east alberta s oilsands are open for business it s full steam ahead and development will not slow down extraction even of the deeper oil is plenty profitable in the grand scheme of things the oilsands carbon footprint is negligible and first nations are seeing this as an opportunity as for the environmental aspect of the oilsands the text makes it clear that it s a canadian problem that has no impact on the u s canada wants to turn part of their own countryside into a hellish hellhole to pump oil south of the border it s their business i m sure the oil patch s pr wizards see it that way if they have any wits curiously it s the newsroom hacks who get blinded by rage lamphier can t even get past the pictures no one reads national geographic like playboy it s all about the pictures and you can bet that everyone from al gore to david suzuki to the righteous folks at greenpeace will be using the magazine s grim photos to convince the pliable masses and u s politicians that the oilsands are indeed the world s greatest eco disaster right apparently publishers have a responsibility not only to be balanced but also not to publish pictures that could be used to support a public relations campaign interesting how the ethics of journalism shift with who is doing the spinning if lamphier and the national post editorial board like to pretend american public opinion is ripe for an eco crusade involving oil production right now it s fine after all we re used to frequent high pitched whining from either of those sources but nobody should think their outrage has anything to do with reality poll update what do you think take the poll 3 comments carbon wars columnists behaving badly energy environment journalism media media relations pr marketing tagged big oil dark satanic mills national geographic oilsands playing the victim syncrude permalink posted by finalspin on the use of teleprompters march 6 2009 the new york times has a piece on the american president s constant use of teleprompters apparently mr obama uses them every time television cameras are around to capture prepared remarks heck why not even his adversaries recognize the man is one of the most gifted public speakers of his generation far from making him appear insincere the teleprompter seems to enhance his performance it works so does that mean you should train your spokesperson to use one i would say yes if one of the following conditions applies the spokesperson frequently addresses groups in venues where teleprompters can be set up that includes seminars conventions news conferences etc if you can replace cue cards with a teleprompter you should certainly consider it he regularly has to make videos public service announcements or those annoying free air time political messages by using a prompter you will drastically reduce the number of takes necessary for anything longer than 30 seconds notice how frequency of use is important for most people using the teleprompter requires practice if it gathers dust for months between uses chances are your spokesperson should not be using it at all you obviously need to train somebody to operate the prompter ideally it s always the same person or two and they have trained with the spokesperson it s fairly embarassing to see your boss struggle through his text because the teleprompter operator is not familiar with his delivery speed the situation when the teleprompter is most useful in when the boss is tired she can barely think straight but there s this 5 minute address we have to tape in french and send out to the quebec regional office tomorrow getting the teleprompter out of its box is the only way you ll get quality delivery out of her one obvious caveat if your spokesperson doesn t like to read from prepared notes during his public speaking performances he will not be able to use the teleprompter effectively he will get frustrated he will hate the machine and he will resent you leave a comment pr marketing tagged obama public relations public speaking teleprompter permalink posted by finalspin wake up and smell the recession march 2 2009 you re richer than you think they said kudos to scotiabank s marketing team for waking up fairly early on and asking themselves the question is our little catchphrase becoming an object of ridicule apparently no not really is the official answer but scotia seems to be letting go of the slogan anyway just like that slightly discoloured still wearable shirt you don t want to throw away but always stays in the closet anyway the environment is shifting time to review that comm plan and comm tools leave a comment branding oops pr marketing tagged communication plans richer than you think scotiabank slogan permalink posted by finalspin rocky mountain news farewell video february 27 2009 the denver s rocky mountain news published its last edition today it s a local bit of news within a global catastrophe for the print media and much of the electronic the farewell video put together by the staff illustrates a whole range of issues linked to the changing industry as well as captures the human side of the event lest this blog becomes entirely about the media i better try to avert my eyes from all those media in trouble news items and get back to my pr notebook until the canwest goes bankrupt of course leave a comment media tagged rocky mountain news closes state of the media permalink posted by finalspin here s a great stolen podcast february 27 2009 i have no particular comments on the content of this podcast which is a slightly more entertaining version of the standard discussion one can find all over the internet in these difficult times for the media i just wanted to see if the inter wordpress embed function worked well okay it works copy paste nice the podcast s real home is here on inkless wells and here on coyne s blog of course leave a comment columnists behaving badly internet journalism media tagged andrew coyne permalink posted by finalspin previous entries subscribe in a reader you said vwqvipwohw gmail com on cbc needs 65 million fast vernell on mike duffy pamela wallin michel rivard appointed to senate idoketuinuoug on mike duffy pamela wallin michel rivard appointed to senate greaccevore on mike duffy pamela wallin michel rivard appointed to senate ron on other memories from the montreal star most viewed recently using social media to trace victims of a rare disease goodyear s clarification bad bad pr enough already with the cocktail party columnists oil flacks keep their ear to the ground poll national geographic vs alberta oil sands flack blogs a shel of my former self bad pitch blog canuckflack capital pr catching flack cb3 communications cut me some flack ed lee everyday pr flacklife inside pr naked pr ogilvy pr 360 digital influence blog pr conversations pr ninja pr works pro pr public relations in canada social butterfly strategic public relations the good the bad the spin think write now toughsledding hack blogs andrew coyne chantal hébert dan gardner david akin j source kady o malley patriquin gohier paul wells projet j affiliations 2008 election angry canucks bellavance big oil blabber control blogging tories canwest carbon wars car loot cbc check please climate change cnn com conrad black conservatives crisis communications dan gardner david akin de grandpré dimitri soudas elections elizabeth may energy evil consortium foot in mouth disease fredy villanueva globe and mail go transit green party greg elmer greyhound internet it s just the times i m mad as hell and i m not going to take it anymor john baird journalism kathryn may kory teneycke la presse leaky blabbers liberals maple leaf media media concentration media ownership media relations montreal gazette montreal star national post netroops news releases obama olympic games oops ottawa citizen out with the trash patrick lagacé police o...