Meta tags:

Headings (most frequently used words):

turn, apple, for, premium, the, future, hypercritical, ev, stupidity, checklist, turnaround, turnover, hyperspace, update, love, death, robots, new, deal, developers, experience, prices, growth, hard, way, days, packages, cloud, storage, libraries,

Text of the page (most frequently used words):
the (280), and (145), that (95), for (90), apple (88), this (61), but (59), are (51), its (41), not (39), they (37), all (33), have (33), with (33), has (33), episode (27), their (26), you (26), these (26), should (26), there (26), when (26), new (26), more (25), from (23), can (23), door (23), some (22), like (20), one (20), what (20), app (20), them (19), make (19), developers (19), even (18), season (18), #hyperspace (18), packages (17), way (16), files (16), than (15), people (15), most (15), things (14), leadership (14), physical (14), which (13), good (13), will (13), was (13), products (13), years (12), also (12), every (12), features (12), file (12), changes (12), money (12), car (12), your (11), change (11), those (11), about (11), only (11), don (11), other (11), turn (11), controls (11), own (10), may (10), within (10), any (10), very (10), story (10), been (10), where (10), software (10), need (10), success (10), steering (10), wheel (10), see (9), order (9), still (9), robots (9), best (9), today (9), cloud (9), part (9), time (9), iphone (9), making (9), current (9), mirrors (9), cars (9), screen (9), touch (9), series (8), episodes (8), much (8), then (8), three (8), well (8), work (8), great (8), past (8), 2025 (8), might (8), third (8), use (8), handles (8), would (8), does (8), many (8), evs (8), screens (8), john (7), mastodon (7), animation (7), want (7), never (7), because (7), just (7), love (7), store (7), were (7), library (7), important (7), storage (7), actually (7), party (7), had (7), too (7), leaders (7), seems (7), over (7), try (7), opening (7), mechanism (7), siracusa (6), often (6), different (6), sci (6), usually (6), again (6), including (6), death (6), mean (6), how (6), mac (6), better (6), contents (6), open (6), end (6), get (6), system (6), customer (6), real (6), hard (6), feature (6), customers (6), possible (6), without (6), turnaround (6), decisions (6), far (6), company (6), everything (6), growth (6), cost (6), able (6), driver (6), electronic (6), each (5), since (5), doesn (5), take (5), who (5), violence (5), recommend (5), entirely (5), something (5), space (5), high (5), level (5), thing (5), last (5), away (5), made (5), user (5), limitations (5), off (5), apps (5), savings (5), directory (5), same (5), libraries (5), backed (5), between (5), control (5), services (5), package (5), bugs (5), handle (5), believe (5), rather (5), power (5), financial (5), cook (5), signal (5), android (5), industry (5), obvious (5), interior (5), mirror (5), buttons (5), activate (5), netflix (4), matter (4), out (4), tell (4), gore (4), sex (4), sure (4), expect (4), core (4), world (4), lot (4), simple (4), added (4), yes (4), setting (4), though (4), here (4), back (4), show (4), case (4), drive (4), set (4), during (4), first (4), ways (4), version (4), future (4), know (4), goal (4), before (4), two (4), potential (4), major (4), functionality (4), side (4), using (4), normal (4), always (4), must (4), requires (4), did (4), used (4), enough (4), around (4), why (4), release (4), sales (4), profits (4), product (4), longer (4), worse (4), poor (4), times (4), virtue (4), relationship (4), tim (4), could (4), itself (4), comes (4), market (4), phones (4), means (4), revenue (4), experience (4), reliability (4), ensure (4), while (4), feel (4), commission (4), needs (4), checklist (4), actual (4), rear (4), looking (4), vehicle (4), glove (4), mechanisms (4), especially (4), doors (4), exterior (4), 2026 (3), ones (3), explanation (3), viewing (3), unexpected (3), think (3), above (3), watch (3), read (3), avoid (3), remember (3), seen (3), such (3), list (3), our (3), second (3), kind (3), emotional (3), bad (3), extra (3), nothing (3), single (3), bit (3), edge (3), characters (3), standalone (3), surely (3), instead (3), quality (3), april (3), led (3), low (3), now (3), versions (3), come (3), access (3), default (3), folder (3), reason (3), folders (3), basic (3), correct (3), top (3), problems (3), apis (3), seem (3), process (3), example (3), common (3), finally (3), adding (3), turned (3), settings (3), allow (3), large (3), start (3), big (3), fix (3), appear (3), document (3), included (3), launch (3), certain (3), until (3), create (3), follow (3), old (3), road (3), response (3), information (3), lost (3), payment (3), service (3), business (3), desire (3), buy (3), yet (3), decade (3), exchange (3), prices (3), sins (3), moment (3), wanted (3), keyboards (3), public (3), hope (3), won (3), successfully (3), compete (3), remain (3), willing (3), maintain (3), existing (3), bug (3), direction (3), technology (3), behind (3), less (3), premium (3), pretty (3), reliable (3), option (3), convince (3), both (3), consider (3), developer (3), crisis (3), automakers (3), flush (3), range (3), wheels (3), view (3), window (3), rearview (3), box (3), opened (3), air (3), flow (3), stalk (3), design (3), charge (3), port (3), modern (3), dominated (3), previous (2), exists (2), sight (2), platform (2), succeed (2), terms (2), based (2), history (2), person (2), really (2), anthology (2), find (2), safest (2), none (2), pulse (2), machine (2), exit (2), strategies (2), zima (2), blue (2), style (2), upsetting (2), measure (2), man (2), goes (2), aliens (2), horror (2), weird (2), favorite (2), combines (2), extremely (2), dark (2), into (2), minute (2), building (2), got (2), idea (2), action (2), expected (2), least (2), introduced (2), grim (2), perfect (2), animated (2), watching (2), fine (2), seasons (2), stories (2), convincing (2), chance (2), rare (2), going (2), satisfying (2), forest (2), easy (2), lose (2), line (2), works (2), beta (2), please (2), improvements (2), overcome (2), account (2), done (2), due (2), running (2), probably (2), surprisingly (2), rich (2), source (2), long (2), early (2), users (2), finding (2), macos (2), hides (2), essential (2), mostly (2), few (2), reclamation (2), require (2), special (2), after (2), down (2), tackle (2), competition (2), accessing (2), disk (2), under (2), provider (2), include (2), sensitive (2), someday (2), request (2), photos (2), separate (2), provided (2), scanning (2), reclaiming (2), differently (2), lifting (2), releases (2), kinds (2), contain (2), data (2), let (2), attachments (2), created (2), rtfd (2), earlier (2), avoiding (2), knew (2), expand (2), capabilities (2), ago (2), wrote (2), inherently (2), removing (2), article (2), replaced (2), ceos (2), choosing (2), late (2), minds (2), decades (2), further (2), clear (2), result (2), small (2), star (2), internal (2), motivating (2), millions (2), continue (2), recent (2), motivated (2), policies (2), unshakable (2), run (2), counter (2), motivate (2), concerned (2), truly (2), despite (2), head (2), among (2), various (2), regime (2), pressure (2), 1990s (2), astronomical (2), goals (2), being (2), table (2), spread (2), strategy (2), explain (2), almost (2), ambrosia (2), turnover (2), wrong (2), restored (2), either (2), pulling (2), happens (2), dependence (2), china (2), described (2), mistakes (2), million (2), days (2), share (2), year (2), wants (2), iphones (2), afford (2), nearly (2), human (2), options (2), pursuit (2), else (2), understand (2), thus (2), values (2), demonstrated (2), deal (2), passion (2), sculley (2), steve (2), jobs (2), tremendous (2), ever (2), seemingly (2), reputation (2), defend (2), wins (2), fixing (2), companies (2), worked (2), creating (2), improve (2), area (2), support (2), provide (2), replacements (2), choice (2), perhaps (2), review (2), sane (2), help (2), little (2), rate (2), heal (2), sentiment (2), maybe (2), businesses (2), thinking (2), win (2), beyond (2), arguments (2), term (2), cannot (2), reliably (2), bring (2), previously (2), currently (2), huge (2), spend (2), efficiency (2), designs (2), exist (2), speeds (2), standard (2), tires (2), smaller (2), unpopular (2), aren (2), carmakers (2), expensive (2), cameras (2), vehicles (2), match (2), add (2), cool (2), night (2), views (2), focus (2), surface (2), eyes (2), focal (2), distance (2), fancy (2), stupid (2), button (2), boxes (2), vent (2), finger (2), vents (2), physically (2), climate (2), frequently (2), hands (2), switches (2), activating (2), fuel (2), gotten (2), cheap (2), decide (2), readily (2), approaching (2), applies (2), harder (2), safety (2), futuristic (2), once (2), tesla (2), replace (2), proven (2), hypercritical (2), 2010, excited, reminds, teen, secret, cache, odd, willfully, transgressive, hiding, plain, mainstream, media, winners, treasure, liquid, television, client, rearranges, habits, ill, advised, regardless, links, directly, enjoy, check, rest, favorites, s1e2, s1e14, s3e1, s3e3, suitable, children, anything, slight, makes, visuals, baffling, amazing, equal, bonkers, jibaro, marines, meets, cthulhu, heroes, vaulted, halls, entombed, raise, pile, body, creepy, entomophobia, swarm, guess, sappy, ideas, encountered, novels, beautiful, blend, modeling, cel, shading, frame, game, lovecraftian, seas, gross, travelling, lovable, robot, friends, dose, black, humor, full, movie, worth, crammed, nice, familiar, themes, beats, execution, snow, desert, artfully, realized, movies, cerebral, accent, stock, tomorrow, lucky, traditional, disney, fantasy, myth, cyborgs, hunting, become, unofficial, mascots, seeing, lighthearted, cute, undercut, decidedly, introduction, violent, gory, beautifully, resonance, sonnie, warning, filled, sexual, handful, brand, listed, below, released, 2019, thought, shot, give, starting, gems, four, debut, uneven, excellent, ten, fifteen, runtime, introduce, challenging, format, hesitant, casual, viewers, couple, reasons, kids, nudity, barest, cross, continuity, form, featuring, originally, envisioned, started, project, launching, limited, angry, reviews, ratings, safer, day, ultimately, development, straight, interested, testing, email, extensive, documentation, interface, attempt, potentially, allowing, reclaim, across, stretch, sandboxing, capability, highly, requested, usual, enabled, contention, constantly, fiddling, riskiest, another, saved, fact, avoided, updated, surprising, frequency, confidence, declared, tragicomic, tales, named, home, deciding, didn, moving, trash, boot, volume, wrangling, oddities, affirmative, assurance, valid, candidate, err, caution, skip, unlike, treatment, nailing, handling, ready, processes, given, eye, tread, lightly, fully, downloaded, local, date, considered, examples, dropbox, google, microsoft, onedrive, icloud, type, ignores, applications, subject, hasn, code, signing, permissions, cautiously, however, enable, leaving, inside, enabling, allows, modified, treated, delay, limitation, mature, testers, usage, cases, five, felt, confident, esoteric, widely, vast, amounts, imovie, logic, projects, ideal, targets, precious, intact, recover, sorts, errors, manual, intervention, required, asking, problem, undesirable, accustomed, cracking, poking, guts, presented, text, contains, plus, images, finder, displays, rtf, textedit, existed, took, march, february, week, accomplished, timeline, overcoming, mitigated, risks, locations, plan, slowly, intentional, gone, months, intentionally, conservative, modifies, risky, proposition, post, launched, update, topic, healthy, entity, whether, organization, institution, organism, sovereigns, cells, lead, anywhere, springtime, life, swear, strife, lawsuits, regulations, stubbornly, dug, heels, persuaded, learn, surrounding, lends, weight, conclusion, north, learned, deliberations, mandated, absence, realms, processing, models, exclusive, offerings, areas, stagnated, absent, omnipresent, ebooks, kindle, fought, tune, dollars, legal, fees, relented, appeal, court, fourteen, embodied, primarily, creation, charging, exorbitant, ram, ssd, upgrades, macs, taking, percentage, purchases, apparently, beliefs, virtuous, cycle, darkness, venial, preponderance, evidence, undeniable, leverage, protection, losing, momentarily, constitutionally, intransigently, sadly, happened, proper, mortal, sin, tend, caught, controversy, wasn, calling, eventually, ruined, laptop, criticizing, living, dissatisfaction, ardent, fans, reached, crescendo, demands, precipitating, events, serious, trivial, releasing, unsatisfying, operating, application, bowing, authoritarian, rings, whenever, succinct, pulled, brink, bankruptcy, care, dent, universe, folks, perfectly, aligned, profitable, frosted, flakes, along, glass, milk, poached, egg, toast, jam, piece, fruit, turns, corporations, optional, complete, breakfast, suite, words, impossible, socrates, age, maker, iconic, shareware, hits, quotation, homepage, website, escape, velocity, maelstrom, look, longstanding, issues, brave, effort, faith, successor, happen, sooner, later, pick, transition, job, said, specifically, impactful, promise, danger, rise, choices, strengths, weaknesses, leader, suggestions, exhaustive, inventory, getting, house, reducing, hitting, accomplish, decent, pro, 2030, environmental, historically, anathema, pricing, communicates, desirability, unrealistic, assume, lowest, equally, absurd, unmovable, class, priced, sold, winning, fashioned, conventional, wisdom, leveled, smartphone, already, worldwide, dominate, face, similar, growing, pursuing, inevitably, leads, ruin, his, dedication, agree, runs, undermine, red, badge, ios, pop, subscribe, chips, income, multi, billion, dollar, placement, build, enduring, motivation, flipped, priorities, subtle, difference, ends, meaning, unfortunately, selling, corrosive, describing, former, ceo, went, philosophy, plateaued, revealed, properly, prioritizing, sacrifice, announce, wwdc, intelligence, fiasco, emphasize, allowed, fester, unfixed, games, championships, push, opposite, hot, lest, left, motivators, incredibly, glamorous, practices, enhancing, issue, striking, balance, ensuring, correctly, gradually, dedicated, falls, short, ideals, brands, accrue, loyalty, achieving, relentless, uncommon, command, maintaining, satisfaction, cultivate, standing, hardware, sturdy, arguably, admittedly, bar, details, succeeded, partner, adversary, overlord, remove, restrictions, methods, stores, playing, field, extent, systems, freedom, satisfied, purchase, elsewhere, next, tracker, keep, entire, reports, private, proprietary, exposed, develop, publish, average, numbers, levels, satisfy, changing, kafkaesque, nightmare, functioning, supportive, together, timely, communication, recognizably, entities, reviewers, understood, messages, empowered, solve, alone, leave, unchanged, respect, listens, understands, tempting, altering, split, heart, witness, 2020, earning, per, lowered, appreciably, yeah, leaf, stronger, mandate, uphill, climb, refused, takes, divide, fight, compliance, rulings, ordered, courts, plenty, rational, shouldn, argued, facts, ground, art, unsatisfied, produce, trust, enthusiasm, 2007, community, badly, announced, sdk, 2008, helped, rocket, rising, tide, lifted, boats, anyway, hacked, fire, platforms, valuable, unwilling, budge, engagement, understanding, performance, remaining, held, credibility, faces, adage, wouldn, finds, scale, waste, health, solvency, successful, inapplicable, regularly, reporting, doing, notions, kept, dead, myself, items, involve, cite, aerodynamic, terrible, excuse, foremost, mechanical, negligible, sustained, highway, near, zero, slower, damningly, hurt, smoother, outer, surfaces, equipment, meanwhile, auto, induced, fever, breaks, soon, working, broken, designer, print, send, thank, law, mandates, countries, pounced, opportunity, discussed, item, polestar, unless, beneficial, attributes, fixture, meantime, free, vision, camera, digitally, enhanced, importantly, mere, feet, ahead, therefore, easier, faster, comfortable, sort, visibility, popular, multiple, dynamic, contrast, astoundingly, mind, boggles, step, via, activates, grabbing, pointing, desired, efficient, navigating, menu, dragging, visualization, direct, electronically, actuated, unreachable, seat, controllable, reach, location, fixed, visible, temperature, fan, speed, speaking, possibility, merely, brushing, against, inadvertently, furthermore, sporty, race, inspired, unwise, column, overall, signals, experienced, driving, searching, rotated, arbitrary, amount, needed, stalks, covering, place, filler, covers, closing, input, swipe, somewhere, pizzazz, trade, tiniest, decrease, function, refers, actions, perceived, apparent, fail, test, saturday, live, sketch, affordance, affordances, pull, connected, opener, farther, immediately, usable, wait, sensor, detect, presence, accessible, right, track, designers, otherwise, checks, plagued, compromise, shake, taste, touchscreens, settled, minimal, flexibility, array, interiors, battery, larger, degree, combustion, engine, ushered, era, 2000s, sense, marketing, perspective, cautious, definitely, dangerous, possibly, unreliable, automatically, extend, approach, automobiles, century, designing, components, seats, pedals, etc, electric, forget, objectively, obviously, tested, stupidity, rss, contact, archive,

Text of the page (random words):
buttons and switches that they replace in car interiors this savings is especially important on evs where the cost of the vehicle is dominated by the battery yes to an even larger degree than an internal combustion car s cost is dominated by its engine but despite their cost savings the over use of touch screens in cars has proven unpopular they re also not great for safety in 2026 we re well past the time when evs need to compromise safety and functionality in order to appear futuristic as for the cost savings well that ll be harder to shake once automakers got a taste for cheap touchscreens they spread to all cars not just evs to help the industry get back on the right track i ve created a checklist for car designers make sure your new car ev or otherwise checks all these boxes to avoid making the same stupid mistakes that have plagued modern cars for years accessible exterior door handles 1 when approaching a car the door opening mechanism should be obvious and immediately usable you should not have to wait for a sensor to detect your presence and then activate some mechanism before the door is able to be opened physical door opening mechanisms the thing you pull to open the door should be physically connected to the door opening mechanism it s fine to have the door handle activate an electronic door opener but pulling that same handle farther and harder should activate the physical mechanism this applies to both interior exterior door handle affordances in design affordance refers to the possible actions that can be readily perceived when approaching a door it should be readily apparent what you must do to open it you should be able to see the door opening mechanism and it should be obvious how to use it so many modern cars and especially evs fail this test there s even a saturday night live sketch about it and again this applies to both interior exterior physical charge port door mechanism for decades cars have had small doors covering the place where fuel is added we ve gotten pretty good at making cheap reliable fuel filler doors when carmakers design evs they all too frequently decide that the door that covers the charge port should be entirely electronic opening and closing under its own power in response to a touch screen input or a finger swipe somewhere on the exterior of the car we are currently not very good at making these electronic charge port doors work reliably they add nothing to the car beyond extra cost and pizzazz this is a poor trade off for even the tiniest decrease in reliability of such an important function turn signal stalk while there are arguments to be made for including various controls on the steering wheel itself especially in sporty or race inspired cars where removing your hands from the steering wheel for even a moment might be unwise a stalk on the steering column is still the best overall choice for activating and de activating turn signals no experienced driver during normal driving has ever had to spend even a moment searching for the turn signal stalk to activate it but this happens all too often when using turn signal buttons on a steering wheel especially when the wheel is rotated some arbitrary amount at the time the turn signal is needed stalks are great use them physical buttons on the steering wheel speaking of controls on the steering wheel when adding these use physical buttons not touch sensitive controls the driver s hands are all over the steering wheel during normal use there should be no possibility that merely brushing against a part of the wheel will inadvertently activate some feature of the car furthermore the driver should be able to feel for controls on the steering wheel without looking at them use real physical buttons and switches on the steering wheel physical controls for temperature and fan speed climate controls are frequently used these controls should be physical so their location never changes and so they can be used without looking at them no making the climate controls fixed and always visible on the touch screen is not the same thing physical controls for air flow and direction grabbing a vent control and pointing it in the desired direction is much more obvious and efficient than navigating a touch screen menu and then dragging your finger on a visualization of the car interior to try to direct the air flow by all means have electronically actuated vent controls to change the air flow for vents that are unreachable from the driver s seat but all vents should be physically controllable by the people who can reach them physical glove box opening mechanism one of the more astoundingly stupid features in many evs is a glove box that can only be opened by using the touch screen truly the mind boggles one step up from that is a glove box that is opened via a button but that button activates an electronic release someday i expect electronic door releases to be as reliable as physical door mechanisms but we re not there yet glove boxes should have simple obvious physical opening mechanisms rearview mirror an actual real rearview mirror should exist in any vehicle that has any sort of rear visibility rearview mirrors that are actually screens are popular in fancy cars these days but they re worse than real mirrors in multiple ways screen technology cannot yet match the dynamic range and contrast of the real world but more importantly current screen technology requires the driver to focus on the surface of the screen itself which is mere feet away from their eyes this is a large change in focal distance from looking at the road ahead actual mirrors allow the driver s eyes to focus on the road behind the vehicle rather than the surface of the mirror this is a much smaller change in focal distance and is therefore easier faster and more comfortable until and unless screens can match all these beneficial attributes real mirrors should remain a fixture in cars in the meantime feel free to add cool night vision camera views or other digitally enhanced screen views as an option on top of the actual mirror rear window vehicles that can have a rear window should have a rear window yes i m looking at you polestar 4 mirror screens aren t enough see previous item side view mirrors us law still mandates side view mirrors but other countries do not carmakers have pounced on this opportunity to make their most expensive cars worse by using side view cameras instead of mirrors with screens on the interior to show what the cameras see screens are poor replacements for actual mirrors as discussed earlier i hope the auto industry s ev induced fever breaks soon so every new car doesn t have some previously working feature broken for no good reason if you know a car designer please print this checklist and send it to them the world will thank you many of the checklist items involve door handles automakers often cite aerodynamic efficiency to explain their bad door handle designs but it s a terrible excuse first and foremost flush door handles that are entirely mechanical do exist second the extra range provided by flush door handles is negligible even at sustained highway speeds and near zero at slower speeds third and most damningly the standard wheels and tires on most evs hurt range way more than any door handles smaller wheels and tires with smoother outer surfaces are a huge win for efficiency but those are usually unpopular options on evs rather than standard equipment meanwhile sane door handles aren t an option at all apple turnaround may 20 2025 at 9 43 pm by john siracusa i spend a lot of time thinking about what apple should be doing differently i wrote apple turnover because so many of my notions kept running into a dead end i could no longer bring myself to believe apple would do these things without a change in leadership when a company is described as being in turnaround that usually means it needs to be restored to financial health and solvency apple in the late 1990s was in turnaround apple today is one of the most successful companies in the history of the world regularly reporting huge profits so the term may seem inapplicable there s an old adage never let a good crisis go to waste when things get bad people are more open to changes they previously wouldn t consider but avoiding a crisis entirely is even better this is where apple finds itself today in need of turnaround scale changes but not currently in the kind of usually financial crisis that will motivate its leaders to make them new leadership is almost always part of a turnaround in part that s because poor financial performance is one of the few remaining sins for which ceos are reliably held to account but it s also because certain kinds of changes need the credibility that only new faces can bring so what are those changes what are the things i think apple should do but that its current leadership seems unwilling to budge on what changes require a level of engagement and understanding that apple no longer seems to have a new deal for developers apple s relationship with developers is an essential part of its long term success apple cannot do everything on its own it needs third party developers to expand the capabilities of its products and platforms developers make apple s products more valuable apple needs the things third party developers produce but it also needs something else their trust and enthusiasm when the iphone was introduced in 2007 without support for third party apps apple s developer community was on fire with the desire to create their own iphone apps they wanted it so badly that they hacked their way to success even before apple announced the iphone sdk in 2008 this passion from developers helped rocket the platform to its current astronomical level of success the iphone was a rising tide that lifted all boats at the start anyway today developers are unsatisfied with their relationship with apple there are plenty of rational arguments for why they shouldn t be but as i argued in the art of the possible none of that changes the facts on the ground could apple s current leadership change some policies to turn this around maybe but it would be an uphill climb to win back what has been lost for years apple has refused to do what it takes to heal this divide even when ordered by the courts to make changes in this area apple has worked hard to ensure that its compliance with these rulings does as little as possible to make things better for developers and all the while apple has done everything in its power and some things beyond to fight the changes so yeah it would be very hard for that apple to convince developers that it has turned over a new leaf even if it wanted to and thus far it very much does not want to new leadership would have a more convincing story and a stronger mandate for change when thinking about what those changes might be it s tempting to believe it would be as simple as altering the revenue split between developers and apple but money is not actually the heart of the matter witness how developer sentiment did not appreciably improve when apple lowered its app store commission from 30 to 15 in 2020 for businesses earning less than 1 million per year developers like money but what they need is respect what they need is to feel like apple listens to them and understands their experience what they need is to be able to make their own decisions about their products and businesses to understand just how little power the app store commission rate alone has to heal this relationship consider how apple might leave the rate unchanged and still turn developer sentiment around maybe something like this start by changing app review from a kafkaesque nightmare to a sane functioning supportive process in which apple and developers work together to successfully release software that means timely two way communication with recognizably human entities at apple app reviewers should be able to convince developers that they have both read and understood their messages and they should be empowered to help solve problems next create a public bug tracker with an option for developers to keep some information or entire bug reports private to ensure proprietary information is not exposed develop apple s own software in the open as much as possible publish average response times and fix times for bugs and maintain those numbers at levels that satisfy developers finally remove all restrictions on third party payment methods and app stores provide an even playing field to the extent possible for third party replacements for apple s own store and payment systems freedom of choice is the best way perhaps the only way to ensure that developers are satisfied with apple s app store commission in app purchase system and app review process developers who don t like it can go elsewhere if apple wants them back it will have to compete for their business an apple that does all of this well could maintain its current app store commission while also satisfying its developers in the end the details don t matter as much as choosing the correct way to measure success apple will know it has succeeded when third party developers feel like apple is their partner in success rather than their adversary or overlord a premium experience for premium prices one of the best ways to command high prices while maintaining customer satisfaction is to cultivate a reputation for standing behind your products apple today is actually pretty good at this its hardware is mostly sturdy and reliable and its support experience is arguably among the best in the industry even if that is an admittedly low bar but there s one area where apple falls far short of its ideals software reliability premium brands accrue tremendous customer loyalty when their products work as expected when it comes to software achieving this goal requires the relentless pursuit of bugs until the ones that remain are so uncommon that most people never see them though it might not be obvious to people who have never worked in the software industry this is actually a leadership issue striking the correct balance between creating new features and ensuring that existing features work correctly and gradually improve requires leadership dedicated to this strategy nearly everything in this industry will push leaders in the opposite direction new features drive sales when there s a hot new technology companies need to show that they re able to use it lest they get left behind these are all good important motivators which is why it s so incredibly hard for leaders to successfully defend the far less glamorous practices of fixing bugs and enhancing existing features but defend they must adding features wins games but bug fixing wins championships it s been 15 years since apple s leadership last demonstrated that it s willing to emphasize software reliability at the cost of new features since then bugs in major features have been allowed to fester unfixed...