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iab there was an unexpected error authorizing you please try again close arrow down arrow left arrow right arrow up bio circle close download ext link facebook gplus instagram linkedin mail menu phone play search share spinner twitter youtube skip to content leadership advocacy public policy centers of excellence legal affairs professional development and education resources for policymakers learning shop iab artificial intelligence iab tech lab centers of excellence commerce center experience center measurement center media center professional development and education training and certification training log in artificial intelligence commerce center experience center measurement center media center market intelligence best practices guidelines best practices research insights iab blog shows podcasts industry initiatives shows podcasts iab there iab pulse industry initiatives ad net zero project eidos ai powered video outcomes how ai powered contextual tools are unlocking new opportunities for video standard advertising services terms conditions new terms as of may 2026 campaign data standards public comment open until june 14 download now 2026 video ad spend strategy report part one conferences events upcoming events event faq iab events mobile app video on demand upcoming events free for iab members redesigning work in the ai era workshop jun 24 2026 iab video leadership summit jul 13 2026 iab measurement leadership summit jul 14 register now iab creatorfronts on september 15 sep 15 2026 iab podcast upfront sep 16 2026 iab playfronts sep 17 2026 iab and iab tech lab in cannes 2026 iab video leadership summit 2026 iab measurement leadership summit register now iab creatorfronts on september 15 get involved create an account become a member iab councils committees work at iab become a member member benefits tiers and requirements current members iab global network member directory iab global network worldwide members get involved leadership advocacy public policy centers of excellence legal affairs professional development and education resources for policymakers learning shop iab artificial intelligence iab tech lab centers of excellence commerce center experience center measurement center media center professional development and education training and certification training log in artificial intelligence commerce center experience center measurement center media center market intelligence best practices guidelines best practices research insights iab blog shows podcasts industry initiatives shows podcasts iab there iab pulse industry initiatives ad net zero project eidos ai powered video outcomes how ai powered contextual tools are unlocking new opportunities for video standard advertising services terms conditions new terms as of may 2026 campaign data standards public comment open until june 14 download now 2026 video ad spend strategy report part one conferences events upcoming events event faq iab events mobile app video on demand upcoming events free for iab members redesigning work in the ai era workshop jun 24 2026 iab video leadership summit jul 13 2026 iab measurement leadership summit jul 14 register now iab creatorfronts on september 15 sep 15 2026 iab podcast upfront sep 16 2026 iab playfronts sep 17 2026 iab and iab tech lab in cannes 2026 iab video leadership summit 2026 iab measurement leadership summit register now iab creatorfronts on september 15 get involved create an account become a member iab councils committees work at iab become a member member benefits tiers and requirements current members iab global network member directory iab global network worldwide members get involved search search 2026 iab and iab tech lab in cannes artificial intelligence ctv 3 digital video measurement project eidos ai powered video outcomes how ai powered contextual tools are unlocking new opportunities for video register now iab creatorfronts on september 15 the 2026 iab creatorfronts is the industry s first and only upfront style marketplace built entirely around the creator economy as brands invest more in content fueled by trust authenticity and culture this event spotlights the talent and innovation shaping what s next join us to explore bold creator partnerships cutting edge media solutions and new ways to connect with audiences continued audio brand safety 2026 iab podcast upfront join us for the 2026 iab podcast upfront the premier event where audio and podcasting innovators sound off set in the heart of new york city this highly anticipated showcase brings together trailblazing creators platforms and networks to debut must hear shows emerging talent and exclusive advertising opportunities discover how podcasts continue to captivate listeners and continued audio brand safety 2026 iab playfronts gaming has rapidly become one of the most influential consumer markets with players dedicating hours each week to their favorite titles for brands seeking to engage the next generation of consumers understanding how to connect with this highly immersive audience is critical at the 2026 iab playfronts the worlds of gaming and advertising intersect and continued gaming brand safety iab pwc internet advertising revenue report full year 2025 results just released iab internet advertising revenue report full year 2025 the digital advertising industry reached nearly 300 billion in revenue in 2025 the highest level in the report s history this 13 9 year over year increase underscores the industry s continued evolution toward performance driven ai powered growth now in its 30th year this highly anticipated report is considered the industry benchmark continued brand safety the supply chain is under scrutiny transparency is critical to its evolution the industry still lacks clear visibility into how fees are collected and distributed it s time to change that with specific actionable steps the programmatic supply chain is complex dsps ssps data providers exchanges and verification vendors all play important and legitimate roles and advertisers should expect to pay for them the issue is not continued measurement 2 addressability project eidos brand safety standard advertising services terms conditions new terms as of may 2026 iab direct buy addendum as of may 20 2026 the final versions of these documents are available for industry use the interactive advertising bureau iab has released an updated modular legal framework designed to modernize how digital advertising agreements are structured negotiated and executed this release includes direct buy addendum v1 0 standardized terms for direct continued terms conditions brand safety download now 2026 video ad spend strategy report part one the 2026 iab digital video ad spend strategy report part one provides a comprehensive view into the evolving u s tv and digital video marketplace highlighting where ad dollars are flowing what s driving growth and how ai is reshaping the future of video this first release focuses on market dynamics and growth trends across ctv social continued digital video 1 research brand safety free for iab members redesigning work in the ai era workshop artificial intelligence is actively reshaping how work gets done across the media ecosystem agencies brands publishers and ad tech companies are all experiencing change across content creative planning buying measurement attribution sales and more most organizations aren t struggling to adopt ai technology they are struggling to effectively scale its impact tools are deployed pilot programs show promise continued professional development 1 artificial intelligence brand safety upcoming at iab free for iab members redesigning work in the ai era workshop jun 24 2026 2026 iab video leadership summit jul 13 2026 2026 iab measurement leadership summit jul 14 2026 register now iab creatorfronts on september 15 sep 15 2026 2026 iab podcast upfront sep 16 2026 2026 iab playfronts sep 17 2026 conferences and webinars industry leading events public policy ccpa gdpr and more tech lab nonprofit r d consortium project eidos bringing consistency to measurement state of data reports insights into the evolving data landscape what is iab conferences and webinars industry leading events public policy ccpa gdpr and more tech lab nonprofit r d consortium project eidos bringing consistency to measurement state of data reports insights into the evolving data landscape our mission the interactive advertising bureau iab empowers the media and marketing industries to thrive in the digital economy our 700 members are leaders in digital advertising media and include slots get the latest from iab in your inbox be the first to know sign up to receive news about the iab programs standards events classes and more sign up now getting involved learn and lead sway the competitive balance in your direction advance your career and ensure the success of your business build lifelong connections all at iab committees councils iab helps drive the industry forward through the efforts of committees and councils in various industry segments centers of excellence our centers of excellence fully staffed and independently funded units within iab work with industry experts and members to develop standards guidelines best practices and other solutions to improve business outcomes for the industry tech lab iab technology laboratory iab tech lab is a nonprofit research and development consortium charged with producing technical standards specifications and protocols to support member companies conferences and webinars iab delivers industry leading conferences and webinars that empower digital marketers with cutting edge insights trends and strategies to stay ahead in an ever evolving landscape why learn with iab we train media professionals and certify their knowledge for employers and business partners 26 000 professionals at 5 000 companies have participated in iab professional development programs since 2012 training courses in depth crash courses designed to deepen you and your team s knowledge of digital media certifications certification exams that demonstrate you and your team perform against the highest industry standards prep courses available via the iab for select certifications group trainings customized group trainings designed to meet your team s unique education needs or train your clients and partners questions about iab contact us contact us if modalbody length modalbody append htmlcontent else parentid append htmlcontent window onetrustbootstrapped formid true console info hsforms can t show due to onetrust settings for formid check if the user is in the eea or uk and if ok show the form window addeventlistener onetrustgroupsupdated handlehubspotform onetrustgroupsupdated apparently doesn t always fire so attempt to also attach an event to domready window addeventlistener domcontentloaded handlehubspotform since onetrustgroupsupdated doesn t seem to fire sometimes set a last ditch effort fallback settimeout handlehubspotform 5000 from the knowledge center site results filter by topic popular topics a d e h i l m p q t u z 30th anniversary addressability advertising revenue artificial intelligence audio brand disruption brand safety consumers creator economy ctv digital video education gaming iab alm iab anniversary iab insights engine iab member only iab state of data reports iab legal affairs measurement news privacy professional development project eidos public policy public policy newsletter research retail media subscriber only tech lab terms conditions the rise of retail media networks video on demand type statements press blog posts standards guidelines reports studies videos video galleries faqs search for you searched for load more 1 var count terms length style background image url style background image url https www iab com wp content themes iab assets img placeholder jpg about iab annual report contact us iab global network statements press iab careers manage email marketing preferences all policies privacy policy terms of use accessibility