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derby matches it is these rivalries that the a league may wish to promote in the 2017 18 round let the fans decide which clashes they are especially passionate about don t assume that intra city contests necessarily generate audience engagement posted by snurb 4 october 2017 21 june 2019 posted in culture twitter tags a league audience engagement football sports sports marketing twitter atnix australian twitter news index august 2017 audience engagement on social media is an enormously powerful tool for boosting the circulation of news stories as this month s australian twitter news index atnix shows a number of australian news stories go viral well beyond their intended target audience but away from these momentary successes a quieter shift is underway too abc news is now firmly establishing itself as the nation s third most visited online news source the most immediately obvious feature in our observations for august is the substantial spike in shares for abc news articles on 24 august the 18 700 tweets linking to its content that day amount to nearly twice the volume of audience engagement that abc news can expect on an ordinary day this increase is related mainly to a single article which receives some 9 000 shares that day and nearly 16 000 for the entire month but the piece in question is an abc news republication of a conversation article exploring what the bible really has to say about same sex marriage in the version published by the conversation itself written by an irish based bible scholar the article received some 300 shares on twitter but the story doesn t end here in turn some 15 200 of the tweets linking to the abc news piece are due to a single message that shared the abc news link in a post written in korean and ended up being retweeted widely from an irish university via the australian marriage equality survey to going viral in korea news on twitter can sometimes travel in mysterious roundabout ways sharing patterns for the australian are similarly unusual in august because of its paywall the site s articles are not usually widely shared on twitter from mid august onwards however a story on the role of donald trump s alleged mafia links in the rejection of his 1987 sydney casino bid was shared some 17 500 times this amounts to 21 of all the tweets linking to the australian throughout the month here too we can observe several steps in the redistribution of the story from its local origins australian users are actively forwarding it to a variety of u s based political commentators who eventually share the article in their own right it s a clear indication of how symbiotic the relationship between journalism and social media has now become news outlets publish their stories but social media users boost their visibility by circulating them through their own networks other leading stories in australia s major news outlets diverge notably in addition to its repost from the conversation abc news receives a substantial number of shares on twitter for original content addressing topics as diverse as former liberal minister bruce billson s failure to disclose a lobby group salary during his time in parliament 3 200 tweets a radio national background briefing on the role of the pine gap installation in u s battlefield operations 2 000 tweets medical findings suggesting that vitamin b3 supplements can prevent miscarriages 1 400 tweets and the belated disclosure of their free foxtel subscriptions by senior federal politicians 1 400 tweets at the sydney morning herald meanwhile the focus of the most tweeted stories is a great deal more narrow and revolves largely around refugee policy and the same sex marriage survey here the prominent stories include early reporting on the government s cancellation of income support for asylum seekers 3 600 tweets the federal immigration minister s labelling of asylum seekers lawyers as un australian 2 500 tweets the catholic church s threat to dismiss staff entering into same sex marriages 1 800 tweets former human rights commission president gillian triggs s attack on the post truths peddled by the government 1 700 tweets and the lack of regulations against malicious campaign material in the lead up to the marriage equality postal survey 1 600 tweets whether deliberately driven by news editors or determined by social media users voting with their tweets we see here a gradual diversification of these outlets roles in the social media news landscape abc news remains the news generalist while the sydney morning herald becomes a specialist for the coverage of federal politics whether this arrangement is permanent or persists only while specific issues and debates are prominent remains to be seen overall online news readership trends beyond social media do not mirror these patterns however here news com au continues to reign supreme and the sydney morning herald leads the best of the rest but abc news has now firmly established itself as the third most visited australian news site in the hitwise data on total site visits per month it pulled ahead of nine news for the first time in june this year and has remained in a solid third place since this shift is unrelated to any short term viral news trends these data count only site visits from australian users so the unexpected korean audience for abc news bible story would not figure here and even major viral stories would account only for a small subset of the total number of visits to a news site this makes abc news upward trajectory all the more remarkable in fact even though the online news market in australia is relatively stable what we see here instead is a genuine flow of online audiences towards the abc in recent months time will tell whether this is as high as abc news can go or whether eventually even the sydney morning herald might come into reach standard background information atnix is based on tracking all tweets which contain links pointing to the urls of a large selection of leading australian news and opinion sites even if those links have been shortened at some point datasets for those sites which cover more than just news and opinion abc net au sbs com au ninemsn com au are filtered to exclude the non news sections of those sites e g abc net au tv catchup ninemsn com au data on australian internet users news browsing patterns are provided courtesy of hitwise a division of connexity this research is supported by the arc future fellowship project understanding intermedia information flows in the australian online public sphere posted by snurb 10 september 2017 15 september 2017 posted in politics twitter tags abc news atnix australia marriage equality news trump twitter atnix australian twitter news index july 2017 as they face a changing market for journalistic content australian news organisations are increasingly forced to experiment with new approaches to telling their stories the australian twitter news index atnix for july 2017 shows that some new formats for investigative reports can generate considerable engagement but old fashioned commentary and opinion pieces also still manage to attract an audience most notably on 10 july 2017 abc news records a significant increase in the number of tweets sharing its articles this is due entirely to political editor chris uhlmann s strident criticism of the trump administration 2 700 tweets that day published from the sidelines of the g20 summit in hamburg given the strong and well documented international response to uhlmann s comments the article actually receives fewer tweets than we might expect republished or excerpted in text and video by news outlets around the world twitter users did not necessarily need to go searching for the original piece still over the course of the entire month the story was shared some 5 300 times on twitter making it the most widely shared abc news article in july by a considerable margin in keeping with a pattern established over past months by contrast the other major abc news stories for the month retain a strong domestic focus a major report on the sexual abuse of women by evangelical christians was shared 2 300 times coverage of elon musk s plans to build the world s largest lithium ion battery in south australia received 2 200 tweets another special report on leaked documents exposing human rights abuses by australian special forces in afghanistan was shared 2 100 times and coverage of a new map of historic massacres of indigenous australians since 1788 was shared in 1 500 tweets the presence of two special reports long form investigative reporting that is presented in a format distinct from ordinary abc news articles is especially noteworthy here we ve seen these appear from time to time and the inclusion of two such dossiers in abc news most shared articles during july clearly shows the strong public response to this form of content amidst considerable staff cuts in the commercial media the public broadcaster is now one of the last major news organisations in australia that is still able to conduct complex investigative reporting on key public interest issues and the response on twitter indicates that the national news audience is rewarding such efforts with its engagement news coverage by the second placed outlet the sydney morning herald does not manage to attract quite as much attention this month its top story for july is an opinion piece decrying conservative media outlets sustained ad feminam attacks on yassmin abdel magied 1 700 tweets other key articles include a report on un claims that the australian government reneged on a refugee resettlement agreement 1 500 tweets on the failure of philip morris s court case against plain tobacco packaging laws 1 400 tweets and on federal mps refusal to sign up to the fitzgerald principles for ethical conduct 1 300 tweets another opinion piece rounds out the top five ross gittins s criticism of the federal government s new homeland security regime is shared in 1 200 tweets we should not read too much into short term snapshots of public attention to the content offered by different news outlets but here too it is striking that two of the top five smh articles in july were opinion pieces in light of their well publicised economic difficulties it would not be surprising if fairfax outlets focussed increasingly on comparatively inexpensive to produce commentary while ceding yet more of the business of investigative journalism to abc news and other publications longer term trends in content production and audience engagement will see such strategies emerge more clearly meanwhile overall trends in news readership as opposed to active engagement through tweeting show a picture of stability during july our hitwise data on the total number of visits to each news site by australian internet users see abc news well ahead of nearest rivals nine news and the age for the second month in a row this extends an unexpected decline especially in nine news numbers since the end of may news com au and the sydney morning herald still remain well ahead of the pack however and their comparative market dominance seems unlikely to change any time soon it is also notable that at a domestic level abc news does not record a major increase in visits as a result of chris uhlmann s g20 piece on 10 july this points clearly to the fact that most of the additional attention to that article came from overseas twitter may have played its role in the viral dissemination of uhlmann s criticism but as we now know from subsequent coverage mainstream reporting and republishing of uhlmann s views by major u s and u k outlets soon followed standard background information atnix is based on tracking all tweets which contain links pointing to the urls of a large selection of leading australian news and opinion sites even if those links have been shortened at some point datasets for those sites which cover more than just news and opinion abc net au sbs com au ninemsn com au are filtered to exclude the non news sections of those sites e g abc net au tv catchup ninemsn com au data on australian internet users news browsing patterns are provided courtesy of hitwise a division of connexity this research is supported by the arc future fellowship project understanding intermedia information flows in the australian online public sphere posted by snurb 3 august 2017 3 august 2017 posted in politics twitter tags atnix australia g20 journalism news trump twitter uhlmann atnix australian twitter news index june 2017 last month s australian twitter news index atnix saw a comparative return to a focus on domestic matters twitter users predominantly shared links to australian news media stories that dealt with federal politics and related issues june largely continues that trend with one notable exception unsurprisingly prime minister malcolm turnbull s secretly recorded attempt at impersonating donald trump at the midwinter press ball also attracted considerable international attention as the news outlet that broke the story via veteran political editor laurie oakes nine news profits most prominently here its post of the leaked video racks up more than 11 000 tweets during 15 and 16 june alone overall sharing of nine s news content rapidly returns to long term average of 1 000 to 1 500 tweets per day however isolated scoops clearly do not have the capacity to affect well established patterns of audience attention for more than a few days other widely shared stories during june include abc news exposé on food made from dog meat being sold to unsuspecting tourists in bali 3 100 tweets its reports of charges laid against cardinal george pell over historic sex offences 2 000 tweets and its inventive visualisation of the results of the 2016 australian census 1 900 tweets at the sydney morning herald meanwhile the charges against george pell similarly resulted in a strong response 3 300 tweets but its publication of an open letter by martina navratilova criticising margaret court s homophobia also generated considerable interest 1 900 tweets as did a report on foreign minister julie bishop s suspected links with chinese donors 1 700 tweets our hitwise data on the total number of visits to the leading australian news and opinion sites depicts a similar picture of stability here too nine news receives a brief boost as it posts the leaked video of turnbull in mid june even so abc news just manages to pull ahead of nine and claim third spot in the overall ranking of most visited australian news sites for the month this strong showing for the national broadcaster also reflects a much longer term trend in recent years total site visits to the age and the daily mail have declined slightly while visits to nine news have stagnated conversely abc news has continued to grow and is likely to claim its place as the third most visited australian news site for good over the short term except for turnbull s trump impersonation it is remarkable that in spite of...