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martin lorenz flexible visual systems and conversational design skip to content photo by the incredible victoria jung i design fonts publications and identity systems at the design studio twopoints net originally founded as an online art project in 2001 tpn became a design studio when lupi joined in 2007 and elio in 2013 at the flexible visual systems i teach everything you need to know about flexible identity design i also write and publish articles and interviews about related themes lupi recently started translating my online courses to spanish i am the conversational design lead at the not for profit organisation dark matter labs which means i help dm to transition from communication design to conversational design it also means i have to figure out what conversational design is an exciting task i am looking forward to explore together with my friend tim rodenbröker i co founded coding systems we have conversations about subjects that matter to us and have fun coding systems we are working on a book organizing workshops and designing identities at life ennobling design emily harris and i are building a community of designers and non designers to give design a new purpose join us we need you all i am also teaching quite a lot scroll down to see where having a website with my name on it never really made sense to me the best things are done in relationships putting only my name on them doesn t ring true now while writing this i am even questioning if there is anything that would exist without relationships this text is the result of the relationships i had in the past and the one we you and i are shaping right now i am getting distracted all i wanted to say is that this page has started to make sense now that i have multiple jobs and for many of you it became unclear how they are related if you still have questions contact me through patreon patreon com martinlorenz prof dr martin lorenz initially studied communication design at the darmstadt university of applied sciences but then graduated in type graphic design at the kabk in the hague in 2007 he founded twopoints net with lupi asensio while setting up the studio lorenz completed a master s and doctorate in systems design at the university of barcelona he is currently a social system and type design lecturer in three bachelor s and master s programs at elisava barcelona and a motion identity and kinetic type lecturer at the film academy ludwigsburg lorenz is deputy director of studies and professor at the university of cooperative education ba nord head of the conversational design studio at the not for profit organization dark matter labs and a partner at coding systems his book flexible visual systems has been published in english spanish and japanese get the free bi weekly fvs newsletter on patreon an attempt to organize what i am doing and why i am doing it certainly not perfect because research practice education and knowledge sharing inform each other distinctions are only made because of changing partnerships audiences and contexts shop publications qué es una identidad visual contemporánea cómo pueden las marcas adaptarse visualmente a entornos en constante cambio sistemas visuales flexibles una introducción es una guía accesible profunda y visualmente inspiradora sobre cómo diseñar lenguajes visuales coherentes y adaptativos escrito por el dr martin lorenz este libro plantea una alternativa moderna al enfoque tradicional del diseño centrado en logotipos y propone en su lugar sistemas visuales flexibles capaces de comunicar con eficacia en diferentes formatos medios y contextos a través de ejemplos claros y metodologías paso a paso el autor explora dos grandes categorías de sistemas los basados en la forma y los basados en la transformación el lector aprenderá a desarrollar componentes assets y reglas de aplicación que permiten construir identidades visuales dinámicas memorables y funcionales dirigido a diseñadores gráficos estudiantes docentes y profesionales del branding esta obra ofrece no solo teoría sino también herramientas prácticas para crear sistemas de diseño visual más inteligentes versátiles y contemporáneos language spanish isbn 9783000829758 pages 60 binding type paperback perfect bound interior color black white dimensions pocket book 4 25 x 6 875 in 108 x 175 mm 12 delivery buy here i still have some copies of this beauty it won gold as the best editorial design project in 2006 at the spanish art directors club it compiles the first 10 the one weekend book series it tells visual stories about how it was to travel to frankfurt copenhagen berlin new york and make books in only one weekend with tim faulwetter kasper riisholt sune ehlers rinah lang elisabeth schulze eike könig and yoshi sodeoka publisher actar publication date 2006 edition 1st language english print length 300 pages dimensions 15 19 x 1 85 x 21 23 cm 15 delivery fvs_notebook fvs_notebook2 fvs_notebook3 fvs_notebook4 see the little postcard sized notebooks they are perfect for sketching flexible visual systems half of the book features a circle grid while the other half uses a triangular grid the papers are the same as the first edition of the fvs book format 10 5 x 12 5 cm cover paper coated embossed sand creator of 300 g torras papel printed with pantone inks pantone 172 pantone 7481 i pantone reflex blue inside pages paper offset extra coral natural 1 2 de 120 g torras papel printed with pantone inks pantone 172 pantone 7481 and pantone reflex blue binding stapled 7 delivery until i have a proper system in place contact me through linkedin if you are interested in receiving a copy each delivery will have a postcard and a dedication if you like teaching current teaching positions professor and co head of the department communication design university of collaborative education ba nord 2025 social design design theory flexible visual systems honorary professor at elisava escola universitària de disseny i enginyeria de barcelona 2006 bachelor degree of interactive design social design master degree of visual design modular type design master degree of strategic design social design honorary professor at the master for motion design film academy baden würtemberg 2020 kinetic type design motion identities honorary professor labasad 2024 masterclasses about flexible visual identities past teaching fh salzburg 2025 zhdk zürcher hochschule der künste 2025 page academy 2003 2023 2024 hfg offenbach 2006 2023 kabk royal academy of art the hague 2020 2022 école supérieure de design de troyes 2022 hgb hochschule für grafik und buchkunst 2022 umprum academy of arts architecture and design in prague 2022 google 2022 istituto europeo di design 2018 2020 2021 hmkw university of applied sciences for media communication and management 2020 2021 haw hamburg university of applied sciences 2019 2020 kw kunstschule wandsbek 2015 2020 tgm typografische gesellschaft münchen 2019 muthesius academy of fine arts and design kiel 2017 hochschule für technik wirtschaft und gestaltung konstanz 2016 blanquerna universitat ramon llull 2009 2012 universitat abat oliba ceu 2009 2012 hsb hochschule bremen city university of applied sciences 2008 willem de kooning academy rotterdam 2007 idep barcelona escuela superior de imagen y diseño uao 2006 msd münster 2004 there are a couple of dormant projects which i love nevertheless and might reappear at any moment while working at the hort i started on my free weekends a project called the one weekend book series i visit an artist or designer and make a book with her him in 48 hours with my friend julien arts we created the alter ego monsieur julien martin so much serious fun only using the worst digital drawing tools you can imagine i am part of the dutch type foundry vette letters donald and donald are selling my tp kurier family tp bar paco tp duro tp llum and tp martini ah and we made a sub division selling fonts with a limited glyph set for a cheaper price called bento box it has my tp rawkost tp luna and tp marte ah i also made a domestika course i hate to see myself on video but the course is a good introduction to flexible visual systems if you want to go in depth i recommend the courses on www flexiblevisualsystems info