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description= This page describes Uber s data practices when you use Uber to request rides and deliveries.;
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livery people restaurants or merchants or they provide feedback regarding you please go here for more information about how ratings provided by other users are determined and used respond to a survey ratings or feedback user created lists or reviews of restaurants or merchants uploaded photos and audio or video recordings including in app audio recordings and user generated content survey responses 2 data collected when you use our services this includes data category data types a location data if you request a ride we track your driver s location during your trip and link that data to your account this allows us to display where you are on your trip we also determine your approximate location and can determine your precise location if you allow us to do so through the settings on your phone if you do we will collect your precise location from the time you request a ride or order until the ride is finished or your order is delivered we also collect such data when you have the uber app open on your phone s screen you can use uber without letting us collect your precise location however it may be less convenient for you including because you will have to type your location into your phone instead of allowing us to detect it for you see choice and transparency section below for information on how to control whether uber may collect your precise location data approximate location precise location b trip order information this refers to the details we collect about your trip or order including orders placed via guest checkout features payment information including amount charged and payment method proof of delivery including photo or signature special instructions allergies or food preferences statistics derived from past trip order information such as averages such as average order size cancellation rates total trips orders trip or order details including date and time requested pickup and dropoff addresses distance traveled restaurant or merchant name and location items ordered order value tax id where required by local regulations c usage data this refers to data about how you interact with uber s apps and websites app crashes and other system activity access dates and times app features or pages viewed uber search history data regarding your interactions with marketing and advertising campaigns d device data this refers to data about the device s you use to access uber advertising identifiers browser type device motion data device ip address or other unique device identifiers hardware models mobile network data operating systems and versions preferred languages e communications data this refers to the data we collect when you i contact uber for customer support to report a safety concern or other inquiries and ii communicate with drivers and delivery people through uber s apps communication type phone or text message content including audio recordings recordings of phone calls call transcripts and chat logs date and time f in vehicle recordings if you take a ride in an autonomous vehicle we will collect videos of you taken by in cabin cameras we may also collect audio recordings such as when you contact uber during a trip for customer support purposes visual and or audio recordings 3 data from other sources these include data category data types a law enforcement officials public health officials and other government authorities name contact info information relating to law enforcement health or other investigations b marketing partners advertisers and service providers this includes banks in connection with cash back programs and data resellers usage data including your engagement with marketing and advertising campaigns contact device enrichment data such as demographics age range household income range gender general interests and lifestyle general purchasing behavior viewing preferences and streaming habits c service providers who help us verify your identity or detect fraud confirmation of whether your account information relates to known persons name contact info date of birth information relating to the wireless carrier associated with your phone such as carrier name and network type government issued identification documents such as driver s licenses or passports and related information such as identification numbers expiration date and demographics d uber account owners this refers to uber account owners who request services for you such as friends or family members or who enable you to request services through their accounts such as enterprise customers name contact info location trip order info e uber business partners account creation and access and apis uber may receive your data from business partners through which you create or access your uber account such as payment providers social media services loyalty program partners or apps or websites that use uber s apis or whose apis uber uses varies depending on the business partner you use to create or access your uber account or the api used f uber business partners debit or credit cards uber may receive your data from business partners in connection with debit or credit cards issued by a financial institution in partnership with uber to the extent disclosed in the terms and conditions for the card debit or credit card activity information g users or others providing information in connection with customer support issues claims or disputes name evidence relating to accidents conflicts claims or disputes which may include photos or recordings of you including dashcam footage and videos that drivers submit via the record my ride feature or video recordings shared by fleet partners h users participating in uber s referral programs for example if you are referred to uber by another user we receive your data from that user contact info first and last name b how we use data uber uses data to enable reliable and convenient transportation delivery and other products and services we also use data to enhance the safety and security of our users and services and to prevent and detect fraud for marketing and advertising to enable communications between users for customer support for research and development to send non marketing communications to users in connection with legal proceedings 1 to provide our services uber uses data to provide personalize maintain and improve our products and services data uses data used includes a creating and updating your account account demographics location b enabling services and features this includes enabling navigation to pickups and dropoffs calculating etas and tracking the progress of rides or deliveries matching you with available drivers or delivery people when you request transportation or deliveries enabling features that involve data sharing such as eta sharing and fare splitting enabling accessibility features enabling features that involve account linking such as linking with uber partners loyalty programs facilitating and optimizing rental car reservations pickup and dropoff through uber rent account data from other sources demographics device ratings c calculating rider recipient prices and driver delivery person fares location trip order d processing payments and enabling payment and e money products such as uber money account data from other sources demographics trip order e personalizing your account for example we may present you with personalized restaurant or food recommendations or trip suggestions based on your prior orders trips and delivery location account device location trip order usage f providing you with trip or delivery updates and generating receipts account trip order g informing you of changes to our terms services or policies account trip order h performing necessary operations to maintain our services including to troubleshoot software bugs and operational problems account device usage 2 for safety security and fraud prevention and detection we use data to help maintain the safety and security of our services and users data uses data used includes a verifying your account identity or compliance with safety requirements this includes verifying that you are who you say you are by using the account information you provide during signup such as name contact information date of birth or payment information alongside insights from identity and fraud prevention third party databases verifying your age and that your account is being used by you and not someone else by collecting your id number and or a photo of your id and completing a verification to confirm that the id is valid unaltered and that no other account is associated with that document collecting a real time selfie that we compare against the photo on your id or your profile photo to confirm that the photos are of the the same person verifying your identity and or age by collecting a photo of your id when you rent a bike or scooter receive delivery of age restricted items like alcohol tobacco or cannabis or use products like uber rent and uber connect verifying when you rent a bike or scooter through uber that you are wearing a helmet or other mandatory safety gear by collecting a real time selfie and using object verification technology verifying your eligibility to subscribe to an uber one for students membership account data from other sources third party databases demographics identity verification in vehicle recordings user content b preventing detecting and combating fraud including by guest users account communications between users data from other sources driver data demographics device identity verification location trip order usage c predicting and helping avoid pairings of users that may result in increased risk of conflict or where one user has previously given the other a low for instance one star rating account trip order including cancellation rates usage user content ratings and reported incidents d providing live support from safety experts during trips or deliveries account phone user name vehicle details location trip order user content e enforcing uber s terms and conditions community guidelines and other policies and standards that are communicated to you account communications data from other sources driver data device identity verification in vehicle recordings location trip order usage 3 for marketing and advertising uber uses data except guest users data to market its services and those of uber partners data uses data used includes a personalizing marketing and ads relating to uber products and services and those offered by other companies for example uber may use your personal data to understand your interests preferences or characteristics about you and personalize ads we show you send push notifications suggesting your favorite destinations or merchants or in app messages offering discounts or promotions for products or merchants similar to those you ve previously ordered display personalized ads on uber or other companies apps or websites to do this uber builds groups or audiences based on your interests preferences or characteristics and prioritizes what ad to show you based on what audience our advertisers want to reach personalize sponsored listings discounts or promotions for restaurants and merchants available on uber account data from other sources demographics including inferred gender device location trip order usage b displaying ads that are targeted based on data about your current trip or delivery request including time of request and services requested for example if you request a trip to a supermarket we may display in app ads for third party products that may be available at that supermarket account data from other sources demographics including inferred gender device location trip order info usage c measuring the effectiveness of marketing and ads and optimizing our advertising and marketing campaigns for example uber may use your data to determine whether your usage of our apps and websites can be attributed to specific marketing campaigns about uber products and services use data about your interaction with ads to help our advertisers understand the performance of their ad campaigns served by uber account device usage 4 to enable communications between users data uses data used includes for example a driver may message or call you to confirm a pickup location you may call a driver to retrieve a lost item or a restaurant or delivery person may contact you with information about your order account device usage 5 for customer support data uses data used includes this includes investigating and addressing user concerns including investigating user reported misconduct such as inappropriate messages or fraud monitoring and improving our customer support responses and processes and identifying potential participants in research studies relating to customer support issues uber may use genai tools for these purposes account communications device identity verification info data from other sources location usage user content trip order in vehicle recordings 6 for research and development data uses data used includes we use data for analysis research and product development including training machine learning models this helps us make our services more convenient and easy to use enhance the safety and security of our services and develop new services and features account communications data from other sources demographics device identity verification location usage user content trip order in vehicle recordings 7 for non marketing communications data uses data used includes this includes surveys and communications regarding elections ballots referenda and other political processes that relate to our services for example we may notify you of ballot measures or pending legislation relating to uber s services where you live account location 8 for legal proceedings and requirements data uses data used includes we use data to investigate or address claims or disputes relating to use of uber s services to satisfy requirements under and or for purposes of compliance with applicable laws regulations operating licenses agreements or insurance policies or pursuant to legal process or governmental request including from law enforcement account communications data from other sources demographics device identity verification location usage user content trip order in vehicle recordings c core automated processes uber uses automated processes to enable certain parts of our products and services including functions essential for service delivery and user safety such as matching pricing and fraud prevention and detection uber relies on automated processes to enable essential parts of our services including matching pairing users requesting and providing transportation and or delivery services pricing calculating the amount owed for such services and fraud detection and prevention these processes allow uber to provide a seamless and safe experience to millions of users globally every day this section describes how automat...
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