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sub genre official website menu about speaking narrative writing documentary original productions our services differentiation newsletter clients team contact learn more about us our films the services we provide for brands and what makes us different get updates and read brian s weekly newsletter about film and branded content sub genre is a strategic consultancy that guides brands brand partners through the process of leveraging entertainment for marketing csr initiatives what we do our newsletter get updates and read our weekly newsletter about film and branded content brian newman shares weekly reflections on the innovations and challenges within contemporary film production distribution branded filmmaking and streaming with over a decade of consistent writing on these topics he began in 2012 brian s musings have established themselves as a vital hub of knowledge and a valuable resource for filmmakers producers distributors and folks in the branded film sphere committed to navigating the rapidly evolving landscape of film and media his newsletter also covers developments in artificial intelligence branded gaming the metaverse and social media providing a comprehensive view of their impact on our ever evolving digital era best part is it s free search the stakes 24th july 2026 focusing more on what matters read more build the brand 18th june 2026 lessons from brands for indie film and brands read more cannes audience friendly auteur films 28th may 2026 and more read more learning from the 50th anniv of the atlanta film fest 29th april 2026 part one of two read more 1 2 3 last all articles our clients view all original productions the outside story an introverted editor living a vertical life in his 2nd floor apartment always on deadline and in a rut when charles l remittance when marie takes a job as a maid in singapore to support her family in the philippines she trades one set of hardships shored up our beaches and coastline are a national treasure a shared resource a beacon of sanity in a world of constant change a the invisible world a deceased hoarder reconstituted through technology recounts a difficult childhood as inhabitants of a virtual world s browse all films the team brian newman founder jordana meade senior director development and distribution nate hageman director of business development and partnerships gabriel schillinger hyman program associate brian newman founder brian newman founder of sub genre consults on content strategy development distribution and marketing for some of the top brands in the world current and former clients include the climate pledge amazon ibm keen merck kgaa new york times oatly patagonia rei shopify studios sonos stripe sundance unilever vulcan productions yeti coolers and zero point zero brian is also an independent film producer projects include the outside story narrative tribeca film festival 2021 premiere theatrical distribution by samuel goldwyn films 2021 love taxes narrative 2017 theatrical release and executive producer of shored up the invisible world docs and remittance narrative view full list of original productions here brian has served as ceo of the tribeca film institute president of renew media known for the rockefeller fellowships and executive director of image film video producers of the atlanta film festival out on film brian is the founder of the brand foundation alliance and serves on the advisory board of the camden international film festival he has served on the boards of grantmakers in film electronic media gfem now media impact funders as vice chair and treasurer muse film television rooftop films chair and indiecollect co founding board member he is known as a serial entrepreneur and leader in the film industry having led the merger of renew media and the tribeca film institute combining two nonprofits into a leading media center the launch of the reframe project to digitize and make accessible thousands of stuck on the shelf films the start up flicklist an app to help people find the best films to watch development of the sundance institute s transparency project an effort to aggregate and make available the financial data on hundreds of indie films brian is a frequent keynote speaker on branded content and the future of film and new media and writes a popular weekly newsletter on these subjects he was born in north carolina and has an ma in film studies from emory university jordana meade senior director development and distribution jordana meade is a global business development and film distribution executive meade served as senior director of distribution for the emmy and peabody award winning itvs leading content distribution strategy and operations for the organization and collaborating with senior teams to reimagine licensing solutions business growth opportunities and digital expansion maximizing the long tail success of documentary titles brands and partner filmmakers previously meade managed global distribution and marketing strategy for starz lionsgate s digital division developing sell in and sell through in support of acquisitions and original programming across global tech and entertainment platforms including apple amazon google netflix hulu sony directv and comcast meade spearheaded worldwide release strategy for films including the imitation game it follows tumbledown and lion meade also worked with executive teams to evaluate content for inherent artistic value and commercial viability prior to starz digital media jordana managed marketing and advertising programs for cinedigm one of the largest distributors of digital video content worldwide maximizing merchandising and sales tactics for a 50 000 title library meade collaborated on theatrical and ancillary release strategies for oscar nominees the invisible war chico rita and hell and back again and helped launch digital campaigns for partners and key brands including docurama tribeca film and sundance institute meade began her career in operations and sales at sundance film festival then advanced to film exhibition serving on the board of directors for women in film and television florida and directing 360 degree marketing and publicity campaigns for academy award accredited film festival and theater the florida film festival and enzian nothing excites jordana more than the sum of a good story a dark room and a box of fresh warm popcorn nate hageman director of business development and partnerships nate hageman is a 20 year marketing vet who s spent his career leveraging culture and entertainment to create consumer love for brands with a focus on partnerships and strategy nate has worked for some of the most impactful and innovative marketing organizations in the world career highlights include leading brand partnerships at the academy award winning breakwater studios head of brand at above average the content partnership between nbcuniversal and broadway video and head of creative strategy at flavorpill media gabriel schillinger hyman program associate currently working in development outreach and distribution at sub genre media gabriel schillinger hyman has a background in the social impact documentary space prior to joining the sub genre team he served as a grant writer researcher and distribution outreach coordinator on a variety of documentaries including skin of glass directed by denise zmekhol a film about brazil s housing crisis and bachata academy directed by frank pavich a documentary about children striving to master their indigenous musical heritage gabriel also worked on a number of environmental impact projects with la fundación mar adentro a non profit in santiago chile including the irrational optimist a documentary which features world renowned dutch artist theo jansen and his strandbeests beach creatures passionate about the intersection of music narrative and visual art forms gabriel graduated from brown university in 2021 with a ba in hispanic literature and cultures and is currently obtaining his master s degree in jazz piano performance at the manhattan school of music you ll find gabriel playing as a frontman and as a sideman at renowned jazz clubs in nyc sub genre is a strategic consultancy that guides brands through the process of leveraging entertainment for marketing csr initiatives sub genre was founded by brian newman in 2013 brian is also the producer of the the outside story narrative premiere tribeca 2021 distributed by samuel goldwyn films and love taxes narrative and executive producer of shored up the invisible world docs and remittance narrative read more ready to get started get in touch about our services newsletter clients past newsletters and blog posts contact privacy terms powered by assemble 2026 sub genre all rights reserved learn more about us our films the services we provide for brands and what makes us different get updates and read brian s weekly newsletter about film and branded content