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Text of the page (random words):
atv sunspots transdiffusion presentation move to the heart of the holiday market skip to content search for search menu search sunspots march 2022 december 1968 by atv sunspots categories atv sunspots tags atv atv sunspots move to the heart of the holiday market august 2021 december 1968 by atv sunspots atv sunspots move to the heart of the holiday market top tv packages reach the high response midlands audience and the outlook s fine over 7 million viewers regularly watch atv midlands midlanders go on holiday more often than the national average writing in for a brochure forms a particularly important part of midlanders holiday booking that s why the midlands tv region has a first class reply record midlanders go on holiday more often than the national average and by tradition holiday plans for many of these affluent people start when a tv commercial prompts them to send for a holiday brochure that s why the midland tv area has such an outstanding record of success in pulling replies with atv sunspots you reach the responsive midlands area in the right mood at the right time at an economic rate sunspot packages are all inclusive and so designed that you reach your target audience with a professionally produced commercial ensuring effective selling for you and there are other top level facilities and support to back you up categories atv sunspots tags atv atv midlands sunspots peak reply periods august 2021 december 1968 by atv sunspots air time in midlands tv area peak booking periods starting december 25th hard selling sunspot breaks promoted on atv by special trailer commercials top production facilities in atv elstree studios computerised reply handling service gives 48 hour turnaround plus bonus information double page spreads in full colour in tv times to link commercials with coupon merchandising support to travel agents everything about your sunspot commercial is geared to create maximum effective response the commercials are transmitted in a special sunspot break this composite group of holiday advertisements benefits each participant because viewers look to sunspots as a source of holiday information this year sunspots will be given additional impact with promotional commercials that tell viewers to be ready for holiday information each sunspot closes with an invitation to send off the coupon from a double page colour advertisement in the tv times for the brochure of the holiday he is considering during december atv will mail travel agents a list of sunspot advertisers this gives agents a chance to cash in on sunspots publicity by featuring your display material on their counters and in their windows categories atv sunspots tags atv atv midlands sunspots atv studios elstree august 2021 december 1968 by atv sunspots categories atv sunspots tags atv elstree sunspots top production facilities august 2021 december 1968 by atv sunspots by popular demand this is the sunspot studio last year for the first time atv sunspots were shot at elstree studios home of international atv productions technically the studios are among the most advanced in the world they offer sunspot advertisers the benefit of up to the minute equipment expert crews and vast resources this year again sunspots will be shot on video tape at elstree standard sets are supplied at no extra cost presenters props caption cards facilities that would cost hundreds to hire all part of the sunspot package top video director johnny fielder will direct sunspot commercials johnny directed sunspots last year and played a major part in the success of the production he is an old hand in this comparatively new field and already an award winner with many years experience of working in all aspects of television johnny s creative skill is your guarantee of a most attractive effective commercial johnny fielder and his personal assistant lyn curry categories atv sunspots tags atv elstree johnny fielder lyn curry sunspots new this year august 2021 december 1968 by atv sunspots new this year two full pages of tv times colour a double page composite advertisement in full colour will appear in the tv times midlands edition each week of atv sunspots this gives you three important extra benefits you get the added impact of full colour there s an added reminder in the viewer s home for a whole week or more the coupon makes it so easy for the viewer to send in your brochure categories atv sunspots tags atv atv midlands sunspots tv times this is a sunspot august 2021 december 1968 by atv sunspots this is a sunspot a commercial break lasting up to 3½ minutes and devoted entirely to holiday advertising takes this clear and recognisable form cartoon opening one of a series announces atv sunspots this ends with a beachball hitting the frame the first advertisement the commercials are separated from each other by the beachball symbol after the final commercial there s a recap brochures for all the holidays advertised are shown and mentioned reference is made to the tv times coupon and emphasis is placed on the address where the brochures may be obtained now sunspot trailers too starting this year sunspots will have the added viewer appeal of trailers telling the audience that a sunspot break is coming up and reminding people to have their pen and tv times ready categories atv sunspots tags atv atv midlands sunspots sunspot rates august 2021 december 1968 by atv sunspots sunspot rates effective 25th december 1968 12 january 1969 sunspot 1 spot rates available over friday saturday sunday 27th 28th 29th december 1968 3rd 4th 5th 10th 11th 12th january 1969 fridays segment 7 secs 15 secs 30 secs up to 6 00pm 115 200 280 6 40pm 10 0pm 220 385 550 10 20pm close 135 236 335 and pro rata for spots of greater length saturdays up to 5 45pm 120 210 300 5 45pm close 195 335 480 and pro rata for spots of greater length sundays up to 6 15pm 150 265 380 7 30pm close 280 490 700 and pro rata for spots of greater length sunspots are transmitted within a themed holiday break consisting of filmed introduction and final references to a tv times advertisement the offer is made as a package buy and includes participation in the break production of the commercial a co ordinated on air promotion spot participation in our tv times colour advertisement with reply coupon and free handling of the first 2 000 replies sunspot 2 christmas holiday ghi s a limited amount of time will be available over the two days christmas day wednesday december 25th to boxing day thursday december 26th spots may be bought in multiples of 1 000 000 home impacts peak time rates 7 secs 15 secs 30 secs 6 00pm close 210 370 525 the audience is guaranteed at a maximum cost per thousand per 30 seconds home impacts of 10 6d the ghi spots are transmitted within a special holiday break normally between 6 00pm and close down in the event of a short fall in audience atv network ltd will offer a refund on a pro rata basis off peak 7 secs 15 secs 30 secs up to 6 00pm 180 315 450 the audience is guaranteed at a maximum cost per thousand per 30 seconds home impacts of 9 the ghi spots are transmitted within a special holiday break normally up to 6 00pm in the event of a short fall in audience atv network ltd will offer a refund on a pro rata basis the ghi rate includes all the advantages of a conventional sunspot i e production of commercial a co ordinated on air promotion spot participation in out tv times colour advertisement and free handling of the first 2 000 replies sunspot 3 3 spot long weekend package advertisers buying spots of the same length in multiples of 3 i e one per day on friday saturday and sunday on the same weekend shall qualify for a 5 discount on the package sunspot 4 3 spot series package advertisers buying a series of 3 spots of the same length during the period december 27th january 12th i e one per long weekend shall qualify for a 5 discount on the package sunspot 5 9 spot long weekend series package advertisers buying spots of the same length on each friday saturday and sunday over the three long week ends i e december 27th 28th 29th january 3rd 4th 5th january 10th 11th 12th shall qualify for a 12½ discount on the package save as expressly varied herein all the terms and conditions of contract dated 9th may 1968 are incorporated atv network ltd shall not be held liable for the default of any sub contractor nor for any event beyond the control of atv which shall in any way effect the terms express or implied herein categories atv sunspots tags atv atv midlands rates sunspots hottest reply handling ever august 2021 december 1968 by atv sunspots hottest reply handling ever the coupon replies come in they re going to be valuable enquiries because viewers have been firmly instructed to ask for no more than 4 brochures they re going to be turned around inside 48 hours frequently well inside this year replies will go straight on to an ibm computer that s why the service will be fast meticulous supervision and experience are important too so a member of the atv sunspot team will be assigned full time to reply handling during every day of the operation he will be on the spot to see things through smoothly answer any query 11 o clock at night punch cards having been prepared are fed into the i b m computer which will produce names and addresses and statistical analysis by advertiser this is what you get 3 30 a m computer operation completed the cheshire machine cuts and affixes labels from the computer print out on to the advertiser s envelopes these are then ready to be dispatched by early morning addressed envelopes we produce name and address of every enquirer requesting your brochure and stick it to your envelope any size from 3¼ x 5 up to 12 x 12 we deliver by van in london postal area by rail or express delivery mail elsewhere or on request we can insert your brochure and post it handling charge 6 5 0 per thousand plus postage alphabetical list of enquirers each advertiser receives a computer print out of his enquirers sorted by surname alphabetically this allows easy follow up mailing or checking of actual holidays booked up dated statistics every day a complete analysis of how many enquiries you received that day and the total to date all part of the computer service first 2 000 all inclusive the first 2 000 enquiries directed to each advertiser are free further enquiries are charged at cost 25 0 0 per 1000 categories atv sunspots tags atv atv midlands computer sunspots book your place in the sun august 2021 december 1968 by atv sunspots book your place in the sun now ring 01 262 8040 and ask for sunspots our special sales unit will be delighted to tell you how to get the most out of our packages this is how it works close co operation between the agency client team and the atv production unit is essential to get the best result from the studio time available johnny fielder s company air time productions will be pleased to discuss plans with you from the moment your booking is confirmed an initial outline of the commercial either in the form of a briefing or an outline script should be submitted to him as early as possible and in any case by november 1st the script is then finalised by our script editor for your approval some days before recording the advertiser s principals are invited to a pre production meeting with johnny fielder to settle details of shooting you are of course welcome to be at the actual production at elstree in december production notes your commercial will benefit if you can provide suitable visual material film may be 16 mm or 35 mm positive black and white or colour all films must carry a tv leader and be marked with an agency client reference number photographs preferably 9 deep by 12 wide matt finish leaflets posters showcards etc can be incorporated our production unit will advise on technical requirements word count in scripts if you are preparing your own script please bear in mind that an over crammed commercial is not an effective one as a general guide 7 seconds allows 10 words 15 seconds 30 words 30 seconds 65 words 45 seconds 100 words 60 seconds 140 words categories atv sunspots tags atv atv midlands sunspots atv midlands august 2021 december 1968 by atv sunspots https sunspots transdiffusion uk wp content uploads 1968 12 atvident mp3 categories atv sunspots tags atv midlands atv network limited rutland house 150 edmund street birmingham 3 021 236 5191 atv house 17 great cumberland place london w1 01 262 8040 atv studios aston road north aston birmingham 6 021 278 3091 atv studio centre eldon avenue boreham wood herts 01 953 6100 first published in 1968 by atv network ltd this edition designed and typeset by russ j graham with design elements by dave jeffery and edited by david heathcote for the transdiffusion broadcasting system bcm transdiffusion london wc1n 3xx 03333 391 247 we cannot help you find or licence programmes issn 2753 3484 from transdiffusion scroll back to top 1968 this is transdiffusion