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description= Brand strategy and design for funded planet positive companies. Tokyo Calm closes the perception gap in twenty to forty five working days.;
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home tokyo calm skip to main content services brandcraft brand strategy identity designflow bespoke selected work about planet positive get in touch your business has moved forward your brand hasn t brand strategy and identity for funded planet positive companies that have outgrown their brand the gap isn t your product it s the story the market uses to understand it the enterprise deal lost to worse tech and a better story the story investors couldn t quite repeat the senior hire who took the other offer nobody puts it on a spreadsheet it still gets paid every week fossil fuel dark patterns greenwashing we turn them down and not quietly a brand studio for planet positive companies only planet positive companies what planet positive means here how brandcraft works we don t design until the strategy is undeniable nothing visual happens until we ve agreed what you stand for who it s for and what people need to believe every decision after that gets measured against it strategy identity brandcraft details brandcore strategy what you stand for who it s for and what people need to believe about you built with you before a single visual decision gets made it s the difference between a brand and a paint job everything after this is measured against it universes identity 1 3 a wide range of directions explored as moods rather than finished answers what you re reacting to is the feeling each one creates not the exact typeface or the final line weight galaxies identity 2 3 the moods worth pursuing narrowed to a handful of coherent worlds this is where the specifics start to resolve and where each choice gets traced back to brandcore planet identity 3 3 the one a single committed direction chosen together with everyone understanding why the others were rejected this is where our foundation package ends but elevate and edge packages go even further with deeper brand systems motion and more usable assets transparent pricing the same method at three depths foundation you ve just raised and the brand won t carry you from 7k vat 20 working days brandcore strategy foundation messaging system visual identity brand guidelines reaches planet four hours of your time across four weeks get started elevate you ve outgrown the brand that got you funded from 13k vat 30 working days everything in foundation deeper research and competitor context motion as a core deliverable templates and asset system extends to the identity further six hours of your time across six weeks get started edge you re ready to lead the category not compete in it from 19k vat 45 working days everything in elevate brand authority audit category leadership map investor narrative framework extend the identity furthest nine hours of your time across nine weeks get started 69 m raised by founders we worked with 65 clients since 2021 13 13 perfect nps score bespoke brandcraft sb collective a 20 day rebrand bespoke brandcraft elevate boardwave bespoke brandcraft elevate evaro bespoke brandcraft kidswell health bespoke brandcraft clairo ai what it s like to work with us 13 13 100 nps score tokyo calm expertly translated our values into a purposeful visual identity that truly reflects who we are gideon chain ceo kidswell health genuinely excellent at what you do and probably one of the best i ve worked with in my 30 years working with brands julian box co founder clairo ai tokyo calm guided us through a clear and fast paced journey that led to a brand and visual identity we re proud to share tom gayner ceo levellr the fact that the engagement didn t just end with a brand guidelines pdf has made a real difference having ongoing support through the website build and beyond means the brand is being applied properly not just handed over and left to fend for itself amy wilson wyles former director of marketing boardwave the brandcraft workshops were genuinely collaborative helping us uncover our brand s essence through a thoughtful step by step process matt jarmolkiewic vp resurge growth the most valuable aspect of working with tokyo calm was the combination of exceptional project management and the way seth set us up for success with clear rules and structure to keep the process focused the quality of the output has been fantastic what really stood out was the genuine collaboration throughout it always felt easy to share opinions and feedback and seth captured or challenged them thoughtfully and brilliantly kath easthope ceo boardwave tokyo calm kept us involved at every stage structured feedback sessions where each stakeholder gave input in turn then they d synthesise it without losing what made it ours when we said something didn t fit they d adjust when we weren t sure they d explain the reasoning it felt like actual collaboration not being managed or handled thuria wenbar co founder evaro tokyo calm helped me rename and fully rebrand my business in just 20 days a process i d been putting off for years they made what felt overwhelming completely seamless and stress free their ability to listen guide and create clarity meant decisions felt easy and aligned i m now moving forward with a clear vision of what my business stands for sarah buttaci founder sb collective we ve partnered with tokyo calm several times now and their enthusiasm for each project remains as fresh as our first collaboration there s an enthusiasm to deliver high quality work and they deliver on that time and time again we re always happy to recommend them they ve become our go to design partner for good reason jess price creative lead ocean bottle if you ve outgrown the way the market sees you that s worth twenty minutes get started no pitch no deck and if we re not right for you we ll say so brand strategy web development pitch decks naming visual identity motion web design brand strategy web development pitch decks naming visual identity motion web design every great brand starts with a conversation book an intro navigation about our work legal privacy policy copyright tokyo calm 2026 close menu services brandcraft brand strategy identity designflow bespoke selected work about planet positive
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