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description=Veritonic is the independent standard for cultural and creative intelligence, unifying Creative, Brand Lift, and Attribution across CTV, Podcast, and Social. Fueled by millions of consumer insights worldwide, our adaptive platform provides the intelligence brands need to forecast, prove, and scale ROI globally—driving growth, loyalty, and cultural impact.;

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home veritonic veritonic launches instant insights ai powered creative intelligence read the announcement contact us solutions research test measure audio tv ctv resources resource hub blog audio ad search system status podcast about about careers events stay in touch newsroom contact us sign in performance measurement for ctv social and podcasting outcome first insights that keep pace with your media independent adaptive and built to win get started unbiased adaptive measurement across channels from awareness to outcomes built for modern marketers learn more adaptive analytics and optimization instant insights for audio and video increase roi with full funnel measurement trusted by global leaders ground your strategy in actionable data full funnel campaign measurement understand the impact of your ads measure their performance with our state of the art brand lift and attribution solutions learn more test optimize your assets in depth audience targeted analysis of assets including ctv pre recorded ads podcasts audio logos and more learn more research your peers competitors experience your competitor s creative and see how it performs learn more full funnel campaign measurement understand the impact of your ads measure their performance with our state of the art brand lift and attribution solutions learn more test optimize your assets in depth audience targeted analysis of assets including ctv pre recorded ads podcasts audio logos and more learn more research your peers competitors experience your competitor s creative and see how it performs learn more insight in every impression the standard for measuring creative campaign impact from ctv to podcast social to digital every impression matters veritonic performance analytics delivers the clarity you need by unifying creative testing brand lift and attribution in one adaptive framework proving not just reach but outcomes powered by intelligence that learns and evolves with every campaign our platform blends second by second engagement data with predictive benchmarks to reveal what s resonating what s not and where to optimize trusted by the world s leading brands veritonic provides the definitive measurement standard to maximize roi renewals and growth across every channel resources news veritonic unveils instant insights solution to deliver accurate scalable creative analysis learn more how a major streaming platform increased viewership by targeting the right audiences learn more what marketers can do to improve podcast ads learn more unlock the power of in game audio ads new brand lift insights learn more veritonic democratizes access to brand metrics with brand lift pulse learn more veritonic revolutionizes advertising insights with brand lift measurement for baked in audio ads learn more veritonic launches audio first attribution solution to measure ad performance learn more what our customers are saying our partnership with veritonic has been nothing short of fantastic and our clients that have also worked with veritonic on brand lift and attribution feel the same way veritonic s data is robust and super insightful their client facing reports and dashboards are comprehensive yet easy to use and their customer support at all levels within their larger team is bar none the best in the podcast industry i m constantly looking for ways to partner with veritonic further whether you re an agency brand or publisher network i d highly suggest you do the same chris bowlby head of brand partnerships advertisecast veritonic has been a great partner in helping us craft customized studies for clients across a range of categories we ve worked with veritonic to study brand lift and copy resonance and have relied on veritonic for their insights and expertise in conveying information to clients regarding campaign performance we have had a front row seat as veritonic team members field questions about methodology interpretation of data next steps and process with diplomacy and patience veritonic has been a terrific partner in winning a renewing key clients and we ll continue to rely on the partnership scott davis svp npr corporate sponsorship katz digital s partnership with veritonic has provided us with solid evidence that digital audio works and directly influences consumer s decisions veritonic is an audio attribution leader and when using veritonic on our campaigns we are able to accurately measure the impact of audio ads on our streaming and podcasting offerings this collaboration has only served to strengthen our confidence in the power of audio advertising and its ability to drive results scott porretti president katz digital we knew we wanted to create and bring the most compelling and engaging audio ad to market with positive pre market testing results from the veritonic platform sport clips in partnership with play audio agency used the actionable recommendations and data to successfully bring our mvp haircut experience to life danielle linden sport clips sr director of marketing it s exciting to work with organizations like sport clips that allow you to push the boundaries of creative audio production focusing on a future forward audio trend like asmr and having the ability to pre test with veritonic allows us to back our creative strategy with science to ensure we can provide the best sound solutions dan carruthers owner and ceo of play audio agency veritonic shares our commitment to arming brands and agencies with actionable and insightful audio performance data our partnership is an important step for the open ecosystem of podcasting as we continue to work together to provide independent measurement insights to prove the effectiveness and efficiency of podcasting as a marketing channel kevin mccaul global head of ad operations at acast we partner with veritonic to more deeply understand the expected impact of the buy as well as the actual outcome claire fanning vp of ad product strategy pandora the pioneering data and insight within the veritonic platform will allow us to harness the tremendous power of audio in an efficient and impactful manner as a brand that was born on the water we know the power that it has to awaken all of our senses by combining data driven insights and artistic creation we have been able to create a sonic id that is both unique and ownable and ultimately speaks to our consumers love of the water james mackenzie global brand director at sperry we are pleased to partner with veritonic to offer this mission critical data to our 700 clients all over the world veritonic shares our mission of helping brands and agencies that are leveraging audio to understand the impact of their campaigns and gain actionable insights for future campaign planning tom mckay head of product strategy at octave we remain committed to working with the industry s most credible and transparent providers of audio campaign performance data we are pleased to be partnering with veritonic who shares our mission of furthering the growth of the audio landscape through insightful and actionable data and analytics erica tong chief operating officer of audioboom veritonic shares our passion for driving the audio industry forward and we are thrilled to be leveraging their robust and independent attribution and brand lift measurement veritonic s indispensable data and analytics will enable our sponsors to understand the performance and roi of their audio in a more comprehensive and holistic manner than ever before gina garrubbo president ceo of national public media the sponsorship subsidiary of npr veritonic s end to end measurement and analytics capabilities will allow us to gain actionable insights that further the roi on our client s advertising dollars this holistic picture of how our client s audio is performing and the actions it s driving enables us to truly understand optimize and maximize the performance and roi of our podcast advertising rob ranieri co founder and ceo of ranieri co additional resources sep 30 2025 veritonic receives investment from authentic intelligence authentic intelligence and veritonic are proving that brands don t have to chase culture they can co create it and for the first time measure the return read more blog post may 15 2025 why ctv marketers need optimization and measurement tools to drive better results in a rapidly evolving media landscape connected tv has emerged as one of the most powerful channels for brands to reach engaged audiences at scale but with this opportunity comes a critical challenge how do you prove the impact of your ctv creative beyond impressions and completion rates that s where our platform comes in read more blog post may 29 2025 why it s time to rethink the role of creative in ctv measurement creative is often treated as the final mile in a ctv campaign the asset that gets dropped into a media plan after the real decisions are made but as performance expectations for connected tv rise so does the need for a deeper data driven understanding of what actually drives results spoiler alert it s not just the media read more view more content analyze optimize and prove the roi of every campaign get started if you are interested in staying in touch on the latest and greatest in audio the soundbite newsletter is for you audio solutions research test measure about newsroom careers stay in touch contact us events resources blog case studies infographics audio ad search system status podcast contact us sign in 2015 2026 veritonic inc privacy terms get started today is a great day to make more informed decisions around your audio strategy submission successful form 0 reset datalayer push event book a demo