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webster june 18 2026 the advertising landscape uk the advertising landscape uk is the first large scale study of how british audiences actually experience podcast advertising measured against more than 20 other ad supported media platforms by tom webster may 21 2026 the sports podcast audience 2026 a high value audience hiding inside the genre sourced from the advertising landscape 2025 study by tom webster may 14 2026 audio primes the podcast industry s most valuable audience not all podcast consumers are created equal in the audio primes 2026 report the latest research from sounds profitable we identify a powerful segment hiding in plain sight the 22 of podcast consumers who listen to at least 75 of their content as audio by tom webster april 16 2026 the last quarter understanding america s podcast holdouts three out of four americans have now consumed a podcast that s a remarkable number but it also means a significant portion of the country hasn t not because they can t not because the infrastructure isn t there in most cases because nobody has given them a good enough reason by tom webster march 25 2026 the advertising landscape iab alm edition by tom webster january 29 2026 the creators 2025 a comprehensive look at not listeners but the people behind the mic and increasingly the camera by tom webster november 24 2025 true companions the power of tv and film podcasts tv film has been a mainstay of podcasting since the beginning and for good reason by tom webster october 30 2025 the podcast landscape 2025 part one core podcast metrics by tom webster august 26 2025 the advertising landscape 2025 driving to action part three of the advertising landscape focusing on how podcast audiences actually respond to advertising compared to other digital and traditional channels by tom webster july 30 2025 unlock the power of purpose driven podcasting the latest research from sounds profitable and siriusxm media siriusxm podcast network focuses on two of podcasting s fastest growing and most influential audiences health fitness and self improvement consumers by tom webster june 12 2025 the advertising landscape 2025 attention and trust part two of the advertising landscape report focusing on how podcasts command attention and the trust they have with their audiences by tom webster june 2 2025 the advertising landscape 2025 reach the advertising landscape reach is the first part of the largest survey of podcast advertising effectiveness in the us by tom webster april 16 2025 the power of branded podcasts the power of branded podcasts from sounds profitable and jar audio takes a look at brand fans in a whole new light not only for their value as consumers but also as potential force multipliers for podcasting by tom webster march 11 2025 the news podcast consumer a look at the audience for news podcasts and what makes them different to the audience for any other genre by tom webster february 26 2025 the business podcast consumer a look at the audience for business podcasts and what makes them different to the audience for any other genre by tom webster january 14 2025 the true crime podcast listener landscape a new podcast landscape study that challenges some of the common assumptions around brand suitability and listener demographics within the true crime genre by tom webster december 11 2024 video s rise in podcasting shaping the future of engagement and consumption trends a look into audience perceptions of audio vs video podcasting by tom webster november 20 2024 the podcast landscape 2024 while there is no shortage of advice about how to grow a single podcast how do we grow podcasting by tom webster august 28 2024 the persuadables podcasting s next 20 million consumers there are many reasons people who would love podcasts don t engage with the medium the persuadables looks at how we can change that by tom webster august 27 2024 ad nauseam how much is too much when it comes to podcast advertising the truth is elusive ask someone how many ads are too many and they will likely tell you one but as study after study has shown podcast advertising works and works well all the same by tom webster june 12 2024 podcast advertising the safest bet to combat misconceptions about advertising on podcasts we have put together a greatest hits of sounds profitable advertising research conducted over the past couple of years by tom webster june 11 2024 the ad bargain the ad bargain is a broad cross platform survey of american consumers and their attitudes toward various ad supported media channels by tom webster april 3 2024 sound you can see podcasting s video dilemma for the first time more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one yet simply popping your pod on youtube is likely to fail so what are podcasters to do by tom webster december 13 2023 the power of brands in podcasts a podcast landscape study by tom webster october 18 2023 the podcast landscape every year podcasting gains listeners but also loses them while early listeners were fans of the medium the space is growing ever more complex with people dipping in and out of the medium for a single show or catching their favorite podcast in places creators never planned for by tom webster august 30 2023 the podcast opportunity a combination of qualitative interviews and quantitative survey results from over 300 buyers with brands and agencies to reveal how they perceive the current state of podcasts as an advertising vehicle and the strengths and weaknesses of buying the medium by tom webster june 28 2023 the medium moves the message a comparative study of the effects of advertising across three platforms two broadcast channels am fm radio network cable tv and one on demand platform podcasting by tom webster march 22 2023 safe and sound from sounds profitable the first ever study of brand safety and suitability from the listeners perspective by tom webster december 7 2022 we ll be right back creative execution of podcast advertising part two by tom webster october 5 2022 after these messages creative execution of podcast advertising by tom webster june 28 2022 the creators by tom webster june 28 2022 sign up to get the latest research as it is released the best alpha you ll find in the space sounds profitable s research community of podcast insiders is the best alpha you ll find in the space full stop jonathan barshop hubspot sounds profitable has created valuable business opportunities for us sounds profitable and bryan barletta have created valuable business opportunities for us even when we don t specifically ask for it they understand what we need and make the connections that have allowed us to take our business to the next level chris colbert dcp entertainment we sponsor sounds profitable because we ve always learned from bryan and tom we sponsor sounds profitable because we ve always learned from bryan and tom but becoming sponsors has taken that learning to new levels of awesome our business has grown by leaps and bounds since our founding and it s due in no small part to the community that bryan and tom are building day by day amy wilson adalyst media sounds profitable especially bryan barletta was invaluable in building our in house sales ad ops and billing at ymh studios sounds profitable especially bryan barletta was invaluable in building our in house sales ad ops and billing at ymh studios with less than 30 days to launch bryan s expertise and hands on support turned a daunting challenge into a massive success he connected us with the right people provided essential tools and set us up for long term growth we are grateful for their support and can t recommend them enough alan abdine head of ad revenue sounds profitable has allowed the podcast industry to identify the tough hurdles ahead of us what bryan and tom have done with sounds profitable has allowed the podcast industry to identify the tough hurdles ahead of us and work together to understand not just what the question is but what it s going to be they ve developed a community that can take those questions and not only develop the answer but execute on it jay green qcode we re proud to keep working together no one keeps up with and helps make sense of the complexity of digital audio better than bryan tom and the rest of the team at sounds profitable we re proud to keep working together to ensure that everyone in this industry has a clear path to more listeners and revenue from their amazing shows scott klass soundstack an amazing community of podcast professionals sounds profitable have brought together an amazing community of podcast professionals the support ideas and industry insights i find there have been a huge help in navigating the choppy waters of the past year and plan for the future would recommend them to anyone colin gray alitu and the podcast host the most valuable community in podcasting sounds profitable has created the most valuable community in podcasting built around critical resources research and networking partnering with sounds profitable has been a major factor in voxtopica s growth and success richard fawal ceo voxtopica bryan tom and their team deserve a five star rating sounds profitable played a key role in helping me launch my podcast consulting firm within days of joining the sounds profitable community i secured some of my first clients bryan tom and their team deserve a five star rating for what they re doing john wordock founder john wordock media llc sounds profitable deep dives in depth guided walkthroughs of the most important tools products and services in podcasting spanish broadcasting system x mediastream partnership deepdive spanish broadcasting systems head of technology dennis vaque joins bryan barletta for a special partnership deepdive sharing how sbs has been able to expand their content offerings thanks to their partnership with mediastream read more what vast can do for podcasting with artsai this week artsai vice president partner success caleb mansfield is here to discuss vast what do video ad serving templates actually do with ads how can they be incorporated into podcast advertising where can vast tags go in the future all this and more is covered in today s deepdive read more business to business prefix tracking with cohost cohost s fatima zaidi walks bryan barletta through the cohost dashboard demonstrating how it alleviates common podcast advertising pain points read more growth focused features with cohost cohost s fatima zaidi walks bryan barletta through the cohost dashboard demonstrating how it alleviates common podcast advertising pain points read more distributing content with mediastream s ott offerings this time on the deepdive mediastream s angelica potes give a tour of the platform s ott offerings including the ability to set up a customizable live event with branding program scheduling and built in breaks read more reverse searching with podscribe s social graph this week bryan barletta is joined by podscribe head of growth amelia coomber to take a look at a new feature on the podscribe platform read more campaign monitoring with podscribe s ad placement tab this week bryan barletta is joined by podscribe head of growth amelia coomber to take a look at a new feature on the podscribe platform read more analytics broadcast to podcast and generative content with sonnant ai welcome to deepdive quick hits in each video bryan barletta and sonnant ceo tony simmons break down three aspects of sonnant ai in fifteen minutes per less read more planning and competitive intel with podscribe with ai transcription keeping track of top podcasts podscribe displays everything from the top advertisers on a given podcast to where each ad read takes place in a given episode read more podcast to broadcast with soundstack soundstack cro rockie thomas walks bryan through how soundstack is flipping the broadcast to podcast script to offer audio as a service channels in soundstack read more sonnant s insights dashboard ceo tony simmons walks through the sonnant insights dashboard contextualize categorize and index everything to get an overview of content enabling more informed sales decisions read more flightpath s ad ops tools flightpath founder sean howard demonstrates how the service can optimize podcast ad operations with precog that can detect problems before they happen flightpath aims to improve yield and accelerate the quote to cash pipeline read more mediastream with over 15 years of experience creating streaming solutions mediastream enables companies manage distribute host and grow their audiences from one central location read more frequency x hindenburg frequency s rob favre and hindenburg s jonathan hurley to discuss a collaboration between the two companies to optimize workflow and make targeted ad creative easier to produce and flight read more decibel decibel is a self serve programmatic audio ad buying platform with an easy to use interface and tools to help you get your campaign ready including ai creative generation read more see all deep dives sounds profitable podcasts starting with our flagship daily look at the most important news in podcasting the download the sounds profitable podcast feed features the best thinking in the industry follow us on all podcast platforms for all of our audio content listen to our podcasts about sounds profitable sounds profitable is a collection of media properties a newsletter a podcast and much more that covers both strategic and tactical changes to the business of podcasting our primary goal with all the media we produce is to educate and empower the podcasting industry at all levels our aim is to provide insightful content about all aspects of the industry from bryan tom and an incredibly diverse collection of the brightest minds in podcasting industry leading research starting with our first study the creators and the new sounds profitable quarterly research series designed to answer the most pressing industry questions with free and open access for all unmissable events where content producers account managers brand managers and executives representing both buyers and sellers can interact learn from each other and make deals peerless advisory services from bryan and tom designed to keep your company in touch with the state of the art in the podcasting business and brief us about your latest developments learn more join the wave of our events partners of sounds profitable have access to our quarterly podcast business leaders summit where the leading executives in podcasting engage in open and honest discussions and have priority access to the latest research before it is released see all events sign up and stay connected the sounds profitable mailing list is the key to our latest articles research and events sign up for free today research articles deep dives podcast events press releases jobs partners about us media assets contact our 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