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description=Find information about Scotland s national tourism organisation VisitScotland. Including research and insights, news, marketing campaigns, and more.;

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welcome to visitscotland s corporate website visitscotland org skip to main content visit scotland alba logo visit scotland alba eventscotland logo menu who we are who we are our team our board members our chair our chief executive our directorates jobs and careers current vacancies our recruitment process our workforce contact us feedback and complaints industry user panel influencer programmes our office locations website feedback what we do what we do our key focus areas business and experience development market development organisation development place and destination development our latest activity business events business support programme celebrating our awards helping visitors discover scotland online our current marketing activity our owned channels our plans gaelic language plan our corporate plan our destination climate action plan our global tourism marketing plan our past activity our response to covid 19 previous campaigns quality assurance scotland s themed years visitor information visitor levy expert group our policies our environmental sustainability policy our equality strategy our fair work first policy our freedom of information policy our procurement policy our reports our annual report our disclosures our sustainability reports privacy centre contact our data protection and legal team data protection laws and rights our data protection policies our data sharing agreement privacy notices privacy statement research and insights research and insights about our visitors accommodation types visitors use in scotland how visitors travel to and around scotland international visitors planning and booking insights scotland visitor survey types of visitors visitors from the uk visitor interests and activities why people choose scotland about our industry accommodation performance cruise tourism events industry reports impact of coronavirus covid 19 scotland outlook 2030 tracker scottish tourism observatory tourism employment in scotland visitor attraction performance scotland s regions aberdeen aberdeenshire and moray speyside argyll and the isles ayrshire and arran dumfries and galloway dundee and angus edinburgh and the lothians fife glasgow and the clyde valley highlands orkney outer hebrides perthshire scottish borders shetland stirling and forth valley scotland s national parks responsible tourism insights accessible and inclusive tourism insights tourism and events industry research visitor and community insights scottish tourism trends travel trends for scotland latest research scotland s visitor economy research tourism performance tourism and events industry tourism and events industry funding support rural tourism infrastructure fund supported events sustainable destination development programme industry groups events industry advisory group tourism and hospitality industry leadership group visitor management group industry platforms national events conference scottish thistle awards visitscotland connect industry strategies gaelic tourism strategy scotland s agritourism strategy scotland s national events strategy scotland s national tourism strategy scotland s visitor economy visitor economy case studies scottish tourism timeline visitor levy guidance for local authorities news search site search search site close search search site who we are who we are home our team our team our board members our chair our chief executive our directorates jobs and careers jobs and careers current vacancies our recruitment process our workforce contact us contact us feedback and complaints industry user panel influencer programmes our office locations website feedback what we do what we do home our key focus areas our key focus areas business and experience development market development organisation development place and destination development our latest activity our latest activity business events business support programme celebrating our awards helping visitors discover scotland online our current marketing activity our owned channels our plans our plans gaelic language plan our corporate plan our destination climate action plan our global tourism marketing plan our past activity our past activity our response to covid 19 previous campaigns quality assurance scotland s themed years visitor information visitor levy expert group our policies our policies our environmental sustainability policy our equality strategy our fair work first policy our freedom of information policy our procurement policy our reports our reports our annual report our disclosures our sustainability reports privacy centre privacy centre contact our data protection and legal team data protection laws and rights our data protection policies our data sharing agreement privacy notices privacy statement research and insights research and insights home about our visitors about our visitors accommodation types visitors use in scotland how visitors travel to and around scotland international visitors planning and booking insights scotland visitor survey types of visitors visitors from the uk visitor interests and activities why people choose scotland about our industry about our industry accommodation performance cruise tourism events industry reports impact of coronavirus covid 19 scotland outlook 2030 tracker scottish tourism observatory tourism employment in scotland visitor attraction performance scotland s regions scotland s regions aberdeen aberdeenshire and moray speyside argyll and the isles ayrshire and arran dumfries and galloway dundee and angus edinburgh and the lothians fife glasgow and the clyde valley highlands orkney outer hebrides perthshire scottish borders shetland stirling and forth valley scotland s national parks responsible tourism insights responsible tourism insights accessible and inclusive tourism insights tourism and events industry research visitor and community insights scottish tourism trends scottish tourism trends travel trends for scotland latest research latest research scotland s visitor economy research tourism performance tourism and events industry tourism and events industry home funding support funding support rural tourism infrastructure fund supported events sustainable destination development programme industry groups industry groups events industry advisory group tourism and hospitality industry leadership group visitor management group industry platforms industry platforms national events conference scottish thistle awards visitscotland connect industry strategies industry strategies gaelic tourism strategy scotland s agritourism strategy scotland s national events strategy scotland s national tourism strategy scotland s visitor economy scotland s visitor economy visitor economy case studies scottish tourism timeline visitor levy guidance for local authorities news looking for advice and support to start improve grow or promote your business view our business support hub go to our business support hub welcome to our corporate website you ll find everything you need to know about scotland s national tourism and events organisation and the industry at large from the latest research to our campaign results home economic growth is our priority as an economic growth agency our core purpose is to drive the visitor economy and grow its value to scotland we look to attract investment into scotland help businesses to grow and leverage tourism and events as a force for good for all of scotland s people and places discover how we re supporting the responsible growth of the tourism and events sector the value of tourism and events to scotland 11 4 billion in visitor spend 239 000 jobs in tourism 16 325 businesses in tourism 6 1 billion generated by events to the economy source scottish government growth sector statistics 2024 scottish government industry statistics 2025 and uk event report 2025 our focus to ensure we re reaching the right audience offering the right support to businesses and prioritising the markets with the greatest potential for growth we focus on three key areas these areas are designed to stimulate and manage responsible demand deliver a world class events portfolio grow local visitor economies and support businesses to develop and seize opportunities to internationalise market development attracting inbound leisure business and corporate travel through a mix of strategic marketing intermediary partner and media relations activities 8 min read read more business and experience development delivering sector specific advice and support to help businesses to develop new products and visitor experiences reaching new audiences and markets 8 min read read more place and destination development supporting regional economic strategies and developing destinations by leveraging public and private sector investment opportunities across tourism and events 8 min read read more latest news and press releases javascript is turned off allow javascript in your browser in order to do a search search news scotland is the perfect stage scotland is gearing up for a major run of global events from 2026 onwards including the glasgow 2026 commonwealth games the 155th open fia world rally championship tour de france grand départ and uefa euro 2028 our new campaign promotes scotland as a world class events destination aiming to fuel pride engage visitors and energise industry partners at home and abroad the plan to play plan to stay video aims to inspire both industry and consumers to drive awareness of scotland s packed events calendar and reinforce the sentiment that scotland is the place to be in 2026 and beyond find out more current vacancies see the latest jobs from visitscotland we have career opportunities across scotland in a broad range of roles see our latest jobs sign up to our newsletters sign up to our tourism and events industry newsletters and get all the latest updates sent straight to your inbox tourism industry sign up get the latest news of our activity and scottish tourism industry updates as well as the latest research and insights scotland the perfect stage sign up get the latest event news articles and insights business support sign up get the latest advice and support on how to start out improve and grow your tourism or events business business events sign up get the updates articles and insights from across the scottish business events sector back to top accessibility cookies policy join our industry user panel submit a business enquiry other sites visitscotland business events travel trade asset library business support hub sign up to our newsletter subscribe to our tourism insider newsletter get the latest news of visitscotland activity and scottish tourism industry updates as well as the latest research and insights sign me up subscribe to our scotland the perfect stage newsletter get the latest scottish event news articles and insights sign me up subscribe to our business support newsletter get the latest advice and support for your tourism or events business including case studies with tips and inspiration on how to start out improve and grow sign me up subscribe to our business events newsletter get the updates articles and insights from across the scottish business events sector sign me up visit our privacy centre twitter youtube linkedin other sites visitscotland business events travel trade asset library business support hub visitscotland 2026 visitscotland all rights reserved