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their customers are telling them at the large enterprise level it s more about building relationships and dialogue between us and customers something that is fairly new from a culture perspective but is definitely something we re gearing up towards understanding where your partner s products and services fit in your value proposition so what makes your product or service valuable to your customers are you a small cog in a larger piece or do you provide the platform for others to build on if your largest partner were to offer a similar product to you who has the better relationship with the customer all of these aspects of the market can be mapped and weighted based on what is most important to your company but keep in mind that any analysis needs to be done with a non biased mind set are there specific customer groups that only buy your product because it is dragged along with your partners oracle database behind sap for instance any database behind sap in reality sap s efforts to build more functionality into maxdb are indications that they would like to try this however the maturity of the market and the number of players influences this strategy greatly the fewer products and the more intrenched a partner competitor is the harder it is to get customers to switch understanding where your partner s products and services fit in your competitors value proposition oracle s acquisition strategy is often seen as a way of buying share and it is however more than just buying competitors in certain product areas all of the application acquisitions were partners for oracle technology database and middleware in much the same way bea while a competitor in middleware was a huge partner for applications understanding the fit between partners and your competitors can allow you to measure any strong signals of the what ifs when they join forces merge or are acquired list out your 5 largest competitors and your 5 largest partners and see where the overlaps are technorati tags competitive intelligence ci partners creating competitors oracle microsoft share this tweet share on tumblr email a link to a friend opens in new window email like loading posted in competitive intelligence 3 replies follow up dow jones webinar the impact of web 2 0 on competitive intelligence posted on july 18 2008 by dan mchugh reply dow jones presented a free webinar on the topic the impact of web 2 0 on competitive intelligence last night for me the session features knowledge inform s cynthia cheng correia firstly wow cynthia s content was not only detailed but well presented and thought out for her audience i have to admit going into the webinar i wasn t expecting much not any slight on cynthia i ve just never taken part in a free information webinar before so my expectations were low what i got out of the webinar was a much better understanding of the framework needed to assess and take advantage of web 2 0 in your daily ci tasks be they gathering analyzing or distributing information and insight i wont post the full deck here but i will take one of the slides that neatly summarizes cynthia s main points and reproduce it here when the recorded presentation becomes available you can get the full low down guessing it will be here when that happens link to the archive is here as i mentioned i pulled out some good insight for myself and how we re using portions of web 2 0 at microsoft content information is moving towards collaboration and knowledge e g as people interact knowledge is harnessed via the interaction rather than just collection web 2 0 can have a massive effect on how we currently plan and project manage prioritizing the right forms of web 2 0 information sources at the right time there is still a need for a clear framework for collection and idea of what you end result you are looking for otherwise you end up with the firehose rather than a funnel and one caveat there is an increased risk of over estimating trends with web2 0 via an echo chamber or multiplier effect definitely keep an eye out for when cynthia delivers this presentation again it was well worth my time even at 11pm here in singapore and that s a rare occurrence as a side note i think web 2 0 should be renamed the web web 2 0 is what the internet is all about now i think there is just as much jaded concern and mistrust around web 2 0 as there was for e everything back during the bubble technorati tags competitive intelligence ci web 2 0 share this tweet share on tumblr email a link to a friend opens in new window email like loading posted in analytic tools ci management communication competitive intelligence leave a reply is ci a generalist or specialist role posted on july 16 2008 by dan mchugh reply mile wide and an inch deep is something that i catch myself saying more times than i care to admit it stems from the fact that i believe i know a little about most competitors in my market enough to be dangerous but not absolutely everything about their technical or business strategies would i call myself a generalist though in the harsh light of day i would have to admit in the realm of ci i am a generalist i cover multiple markets multiple types of analysis and tend to be a jack of all trades i pride myself in being able to jump into a new technology market or competitor and come up with insight however in the realm of marketing i m a specialist the mile wide and inch deep argument is a little like an iceberg while i may be covering a large number of competitors touching and interacting with several business groups and stakeholders at the core i bring specialized ci skills to the table here s a very top line explanation of what i mean there s a lot of arguments for and against being a generalist and i m none the wiser as to what s the best positioning for a ci professional two interesting takes on the argument come from pras sarkar from yahoo research and seth godin five key tips on being a brilliant generalist according to pras stay up to date with your area of generalization know what to explore and what to ignore be critical of new technologies visualize the results of all new pursuits and endeavors don t over generalize while seth swings the opposite way stating when choice is limited i want a generalist when selection is difficult a jack of all trades is just fine but whenever possible please bring me a brilliant specialist i tend to side with seth on this in my case proactively positioning myself as a ci specialist rather than a generalist regardless of what the mile wide part is the deeper value is the core ci principles techniques and skills i can bring to a discussion or team however pras advice makes a lot of sense for the mile wide portion using his framework to assess and sanity check what competitors and what markets i need to keep in my periphery so how do you position yourself technorati tags competitive intelligence ci generalist dan mchugh share this tweet share on tumblr email a link to a friend opens in new window email like loading posted in ci management communication competitive intelligence leave a reply dow jones webinar the impact of web 2 0 on competitive intelligence posted on july 10 2008 by dan mchugh reply this could be interesting at least i haven t heard too much on this topic as it relates to our profession dow jones is presenting presenting a free webinar on the topic the impact of web 2 0 on competitive intelligence it s on 17 july at 11 00 am edt gmt 4 so all you apac ci people you can stay up with me the session features knowledge inform s cynthia cheng correia based on what i hear from this session i promise i ll put together my own recorded webinar on gathering ci over blogs online databases linkedin etc i have a bit of an older school take on this topic as i m a proud gen xer technorati tags competitive intelligence ci dow jones webinar share this tweet share on tumblr email a link to a friend opens in new window email like loading posted in analytic tools competitive intelligence leave a reply you heard it here first posted on june 30 2008 by dan mchugh reply now i don t normally get into the whole joke forwarding internet meme thing but this has got to be one of the slickest viral campaigns i ve seen in a while paltalk the ancient video im platform that has been around in some shape or form for the last 7 years is responsible for this one looking to cash in on a topical event and some cheap laughs to get some much needed eyeballs onto the site technorati tags competitive intelligence ci paltalk share this tweet share on tumblr email a link to a friend opens in new window email like loading posted in uncategorized leave a reply ci getting easier techcrunch on yahoo executive departures posted on june 29 2008 by dan mchugh reply a disclosure up front i am employed by microsoft and any comments below are my own and do not represent those of my employer ok now that s out of the way i have been seeing a growing thread on techcrunch as i m sure many of you have regarding the ever expanding list of yahoo execs who are leaving yahoo to greener pastures regardless of what side you are on in the long saga of yahoo vs microsoft clearly this is a disturbing thing to have published about your company the crux of this post is not to put the boot into yahoo any further but to showcase how ci is getting easier in some quarters and how this impacts the decisions that may need to be made by incumbent or established players within an industry as of janurary 2007 114 senior executives have left yahoo for a variety of companies some for their own reasons some cashing out and some jumping ship particularly in the last 6 months techcrush has nicely packed all of these departures up into a table listing title and where they went to if known undoubtedly this is a great source of information however the newsworthiness of this topic means that everyone is aware of the information it s openly discussed traditionally a list such as this would take weeks to collate and months to track and may yield some fantastic results is there a pattern of people leaving from any one business or product group problems at the top bad products bad strategy is there a pattern of people leaving to join another specific vendor this could foreshadow a strategic announcement or move from a non traditional competitor is there a pattern around timing when is the best time to poach star talent i compared this list to my own informal list of executives in asia pacific who have left one large software application firm to join another this was done in the traditional way of gaining information from associates partners analysts and in my case ex colleagues who were making the move this tells me a bunch about what s happening at both companies and definitely gives me an insight into what could be expected from both over the next financial year the underlying question is does having all this additional information make the job of ci easier yes and no there is a growing trend within ci and market intelligence to have access to more and more information to filter and action upon i ve mentioned a few times the previous entries that ci s future lies in being able to gather large flews of data and be able to filter interpret and anticipate future competitive movements data becomes a facilitator but not the creator of value or insight that s been the case since the beginning of time but more and more so ci practitioners are being challenged to get get to the insight part faster we need to tap into the data in new ways and then add value rather than create the data in the first place on the other hand the process of gathering my list which is slightly more pointed and niche maintained a critical skill it served to maintain and grow my network for data and opinion gathering the network helps to validate open new ideas and keeps a certain level of objectivity to the interpretation of all of these flows of information they can help you weed out the erroneous or less significant events from those that really matter so take time this week to think about how you gather intelligence in your industry and whether the questions you are being asked to add insight to are best addressed by the large flows of data that will free you up to really add value or through mining your network for those very specific nuggets of information that while hard to get will make a huge difference to how your company responds or anticipates to the market share this tweet share on tumblr email a link to a friend opens in new window email like loading posted in competitive intelligence leave a reply starbucks sundays netbooks the incredible shrinking man posted on june 29 2008 by dan mchugh reply this post isn t going to be hugely competitive in nature but bear with my little rant and we ll get there in the end i promise last saturday i had to venture down to that little aladdin s cave of technology treasures sim lim square to pick up a coaxial cable for any of you who have visited singapore it s easily a geek s wet dream dozens of it and gadget shops all crammed together in one hell of a fire trap pcs gpss mp3 players you name it one growing trend as we ve seen from the recently held computex is the growth of the netbook or ultra mobile pc market driven by one part linux one part xp and a huge dose of affordability these little gems are starting to pop up faster than a field of wild mushrooms after a storm i m very interested in getting on of these to replace my aging desktop which is still running amazingly well on xp after 5 years primarily to do some blogging and downtime webwork at the local starbucks i ventured around the nooks and crannies of sim lim and managed to spend quite a lot of quality time with several models namely asus eee pc both the eee pc 8g and the new eee pc 900 with the spanky 8 9 inch display in both xp and linux flavours hp mini note vista version everex cloudbook xp version now all of these have one thing in common diminutive size small enough to be crammed into a school backpack handbag or dare i say manbag i d state for the record that if and when that happens to me it will be referred to as a courier bag thank you for asking apart from that they all hit the web through wifi and all have keyboards and screens but that s about where the similarities end there is a lot of noise around the blogosphere regarding what operating system is being installed on these machines will this be a wedge for pushing linux into the mass market microsoft s announcements around extending xp s life on netbooks is another market consideration while this is all interesting from a software perspective and don t get me wrong i think price and os will play a big part in what machine people buy but i firmly believe there s a missing factor in the vast majority of estimates about how well these machines will perform the keyboard i wouldn t say that my hands are the world s largest 9 years of soccer goal keeping made we aware that...

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