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user and how engaged they were with your website while working perfect for most websites there are categories of sites where this metric is not enough imagine you re promoting a blog post that describes all the benefits of your company the visitor might read the whole post and remember your company and products really well they might even go to search for your product on one of the search engines straight away however since the visitor only looked at 1 page exactly where the blog post is they will be recorded as bounced visitor another example if you have a description of the product right on the landing page and your phone number on the same page the visitor might study the description and call straight away again they will be recorded as a bounced visitor as only 1 page was viewed there are many more examples and even traditional websites may benefit from the method described below as opposed to the standard bounce rate there is a solution to this something that we call adjusted bounce rate you implement a small tweak to your google analytics code which executes an event when a user has spent over a certain amount of time on the webpage depending on the website the time can range from 10 seconds to few minutes you should decide for yourself the amount of time you consider the user to be sufficiently engaged with your website or product once the event is executed the visitor is no longer counted as bounce even though no additional pageview is recorded this will mean your bounce rate will show users who have not spent a required minimal time on your website the ones who have really bounced here is a modification to the google analytics code that you need to make on the example of the latest asynchronous code script type text javascript var _gaq _gaq _gaq push _setaccount ua xxxxxxx 1 _gaq push _trackpageview settimeout _gaq push _trackevent 15_seconds read 15000 function var ga document createelement script ga type text javascript ga async true ga src https document location protocol https ssl http www google analytics com ga js var s document getelementsbytagname script 0 s parentnode insertbefore ga s script the settimeout function is the one that does the trick here and you can set it up to whatever delay you wish in this case it is 15 seconds moreover since the event is created once 15 seconds lapse you can define this event as a goal in google analytics and even import this goal as a conversion to adwords provided the conditions are met we hope this small fix will allow you to track and understand the users behavior and quality of the traffic coming to your website more accurately and make more informed decisions one thing website owners should be vary of though that not only the function may slow down the users experience even insignificantly but will also increase the volume of hits your site sends to google analytics which might bring your usage over the limit currently set at 10 mln hits per month as such this fix should only be applied when necessary and justified by the concept of the website and the landing pages posted by alexey petrov google analytics insights team understanding and using page value july 24 2012 but now it s back as a new metric named page value how page value is calculated page value is calculated using the value of your transactions and your goals so even if you don t have an ecommerce website you can still use page value just make sure you have defined some goals and assigned them a value if you need more information about defining and tracking conversions check out our getting started fast with google analytics webinar here s the exact formula of how page value is calculated page value transaction revenue total goal value unique pageviews for the page page value can also be calculated for a group of pages like a directory in that case the definition changes slightly page value transaction revenue total goal value total unique pageviews for the group of pages remember a unique pageview is just a count of visits that include the page if a page is viewed five times in a single visit google analytics will count five pageviews but one unique pageview now there are a couple of things to be aware of the calculation does not include all transaction and goal revenue for the entire visit it s only the goal conversions and transactions that happen after the page is viewed not before the page is viewed enough of the math and description let s look at an example here are two hypothetical visits visit 1 activity visit 2 activity here s how google analytics would calculate the value of page 1 page 2 and page 3 page 1 100 revenue 40 revenue 0 goal value 2 unique pageviews 70 page 2 100 revenue 40 revenue 0 goal value 2 unique pageviews 70 page 3 100 transaction revenue 0 goal value 1 unique pageviews 100 how to use page value page value is a measure of influence it s a single number that can help you better understand which pages on your site drive conversions and revenue pages with a high page value are more influential than pages with a low page value get started by reviewing the page value column in the content all pages report your site probably has a lot of pages here s a tip use the advanced table filter in the content report to remove some of the noise from this data you can set up a filter to exclude pages with a page value of 0 or less than 30 pageviews if you re an ecommerce company you ll immediately notice that the most valuable pages on your site are your checkout pages this makes sense because everyone needs to view the checkout pages before converting start by looking for pages that get a lot of traffic pageviews but have a low page value why don t these pages help conversion should they use some of the other metrics like avg time on page bounce rate or exit rate to get a better picture of the user experience on this page if people are using the page but not ultimately converting you may want to use some of the other content tools like flow visualization to get a better understanding of their experience after using a piece of content also look for pages that get a low volume of traffic but have a high page value these pages are influential but don t get a lot of attention you might consider promoting them more via an external marketing campaign email ppc social media or an internal campaign homepage banner etc if you work in seo then you should definitely check out the page value for the content you are optimizing page value is not a silver bullet it does not magically generate more conversions for your business but it is an actionable metric that can help you understand the behavior of your visitors posted by google analytics advocate justin cutroni when google launched google analytics many moons ago 2005 to be exact there was a metric named index it wasn t your standard analytics metric like pageviews or visits it was a calculated metric to help businesses understand value of content unfortunately index was removed from google analytics version 5 due to some technical limitations but now it s back as a new metric named page value how page value is calculated page value is calculated using the value of your transactions and your goals so even if you don t have an ecommerce website you can still use page value just make sure you have defined some goals and assigned them a value if you need more information about defining and tracking conversions check out our getting started fast with google analytics webinar here s the exact formula of how page value is calculated page value transaction revenue total goal value unique pageviews for the page page value can also be calculated for a group of pages like a directory in that case the definition changes slightly page value transaction revenue total goal value total unique pageviews for the group of pages remember a unique pageview is just a count of visits that include the page if a page is viewed five times in a single visit google analytics will count five pageviews but one unique pageview now there are a couple of things to be aware of the calculation does not include all transaction and goal revenue for the entire visit it s only the goal conversions and transactions that happen after the page is viewed not before the page is viewed enough of the math and description let s look at an example here are two hypothetical visits visit 1 activity visit 2 activity here s how google analytics would calculate the value of page 1 page 2 and page 3 page 1 100 revenue 40 revenue 0 goal value 2 unique pageviews 70 page 2 100 revenue 40 revenue 0 goal value 2 unique pageviews 70 page 3 100 transaction revenue 0 goal value 1 unique pageviews 100 how to use page value page value is a measure of influence it s a single number that can help you better understand which pages on your site drive conversions and revenue pages with a high page value are more influential than pages with a low page value get started by reviewing the page value column in the content all pages report your site probably has a lot of pages here s a tip use the advanced table filter in the content report to remove some of the noise from this data you can set up a filter to exclude pages with a page value of 0 or less than 30 pageviews if you re an ecommerce company you ll immediately notice that the most valuable pages on your site are your checkout pages this makes sense because everyone needs to view the checkout pages before converting start by looking for pages that get a lot of traffic pageviews but have a low page value why don t these pages help conversion should they use some of the other metrics like avg time on page bounce rate or exit rate to get a better picture of the user experience on this page if people are using the page but not ultimately converting you may want to use some of the other content tools like flow visualization to get a better understanding of their experience after using a piece of content also look for pages that get a low volume of traffic but have a high page value these pages are influential but don t get a lot of attention you might consider promoting them more via an external marketing campaign email ppc social media or an internal campaign homepage banner etc if you work in seo then you should definitely check out the page value for the content you are optimizing page value is not a silver bullet it does not magically generate more conversions for your business but it is an actionable metric that can help you understand the behavior of your visitors posted by google analytics advocate justin cutroni making google analytics content experiments even better july 23 2012 content experiments available to everyone every google analytics user can now access content experiments you can find this feature under experiments in the content section of your standard reports support for relative urls using relative urls affords you increased flexibility when defining the location of variations this is particularly useful if you have experiments running on multiple domains subdomains or pages you can learn more about using relative urls in content experiments by reading our help center article ability to copy experiments you can now copy experiments by clicking the copy experiment button on the edit settings screen of the experiment you want to copy if you are running an experiment on a page this allows you to run additional experiments after the original one finishes without having to add experiment code to your page or otherwise modify it improvements to the experiments report we ve added regular analytics report capabilities to the experiment report such as site usage goal set and ecommerce tabs and the option to choose which variations you want to plot in the graph click the above image to view the full report we hope that you find these improvements useful our team is working hard to make content experiments in google analytics even better stay tuned for more news posted by inna weiner software engineer a few weeks ago we announced google analytics content experiments since our announcement we have been busy making content experiments available to google analytics users and improving it based on your feedback we d like to tell you about a few changes that we have recently introduced content experiments available to everyone every google analytics user can now access content experiments you can find this feature under experiments in the content section of your standard reports support for relative urls using relative urls affords you increased flexibility when defining the location of variations this is particularly useful if you have experiments running on multiple domains subdomains or pages you can learn more about using relative urls in content experiments by reading our help center article ability to copy experiments you can now copy experiments by clicking the copy experiment button on the edit settings screen of the experiment you want to copy if you are running an experiment on a page this allows you to run additional experiments after the original one finishes without having to add experiment code to your page or otherwise modify it improvements to the experiments report we ve added regular analytics report capabilities to the experiment report such as site usage goal set and ecommerce tabs and the option to choose which variations you want to plot in the graph click the above image to view the full report we hope that you find these improvements useful our team is working hard to make content experiments in google analytics even better stay tuned for more news posted by inna weiner software engineer let us know how to make social more useful for you july 18 2012 however in social numbers are best paired with qualitative feedback and understanding more about who you our most passionate users are that s why for the first time we re taking feedback directly from you on how we can make our social participation even more useful want more tips more trends and opinion pieces video guides let us know and we ll try and fulfill it as a thank you for your time we ll be shipping 50 random respondents who complete the entire survey google analytics t shirts posted by adam singer google analytics team update this survey is now closed and we ve removed the link thanks everyone for your feedback we ll be using your ideas to improve how we participate in social google analytics users are a digitally savvy bunch as such we re lucky to have a passionate community of marketers analysts and developers that follow us across social platforms thousands of you read our blog posts tweets and google updates daily and we always use engagement data to refine what we share and how we share it however in social numbers are best paired with qualitative feedback and understanding more about who you our most passionate users are that s why for the first time we re taking feedback directly from you on how we can make our social participation even 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