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nces for your customers posted by jesse savage director product management google analytics today we re introducing new cross device features to google analytics analytics will now help you understand the journey your customers are taking across their devices as they interact with your website giving you a complete view of the impact of your marketing so you can run smarter campaigns that deliver more tailored experiences to your customers piecing together a more complete picture cross device reporting in analytics takes into account people who visit your website multiple times from different devices now instead of seeing metrics in analytics that show two separate sessions e g one on desktop and the other on mobile you ll be able to see when users visited your website from two different devices by understanding these device interactions as part of a broader customer experience you can make more informed product and marketing decisions say you re a marketer for a travel company with the new acquisition device report you may find that a lot of your customers first come to your website on mobile to do their initial research before booking a trip later on desktop based on that insight you might choose to prioritize mobile ad campaigns to reach people as they start to plan their trip in addition to the acquisition device report you ll soon have access to other cross device reports like device overlap device paths and channels our cross device reports only display aggregated and anonymized data from people who have opted in to personalized advertising as always users can opt out at any time reaching the right customers along the way analytics will also now help you create smarter audiences based on the actions people take on various devices that way you can deliver more relevant and useful experiences let s say you re a shoe retailer and you want to share a special promotion with your most loyal customers you decide this means people who have purchased more than 500 in shoes on your website in the last 12 months using any of their devices if a group of customers buy 300 worth of shoes on their phone and another 300 on their desktop they re just as valuable as another group who spend 600 on a single device right analytics now understands that these two groups of customers actually spent the same amount on your website helping you create a more accurate audience list to reach the right customers and spend isn t the only way to segment and build audiences you can also create remarketing campaigns to reach audiences based on how many times they visit your website across multiple devices get started to use these new cross device features start by visiting the admin section of your analytics account and choose the setting to activate google signals if you don t see this setting you will soon we ll roll it out to all analytics accounts over the coming weeks there s no need to update your website code or get additional assistance from a developer with these new beta features in analytics we hope you ll quickly see that by better understanding the customer journey across devices you can create more relevant and useful experiences for your customers posted by jesse savage director product management google analytics putting machine learning into the hands of every advertiser july 10 2018 this post originally appeared on the inside adwords blog the ways people get things done are constantly changing from finding the closest coffee shop to organizing family photos earlier this year we explored how machine learning is being used to improve our consumer products and help people get stuff done in just one hour we ll share how we re helping marketers unlock more opportunities for their businesses with our largest deployment of machine learning in ads we ll explore how this technology works in our products and why it s key to delivering the helpful and frictionless experiences consumers expect from brands join us live today at 9am pt 12pm et deliver more relevance with responsive search ads consumers today are more curious more demanding and they expect to get things done faster because of mobile as a result they expect your ads to be helpful and personalized doing this isn t easy especially at scale that s why we re introducing responsive search ads responsive search ads combine your creativity with the power of google s machine learning to help you deliver relevant valuable ads simply provide up to 15 headlines and 4 description lines and google will do the rest by testing different combinations google learns which ad creative performs best for any search query so people searching for the same thing might see different ads based on context we know this kind of optimization works on average advertisers who use google s machine learning to test multiple creative see up to 15 percent more clicks 1 responsive search ads will start rolling out to advertisers over the next several months maximize relevance and performance on youtube people watch over 1 billion hours of video on youtube every day and increasingly they re tuning in for inspiration and information on purchases large and small for example nearly 1 in 2 car buyers say they turn to youtube for information before their purchase 2 and nearly 1 in 2 millennials go there for food preparation tips before deciding what ingredients to buy 3 that means it s critical your video ads show at the right moment to the right audience machine learning helps us turn that attention into results on youtube in the past we ve helped you optimize campaigns for views and impressions later this year we re rolling out maximize lift to help you reach people who are most likely to consider your brand after seeing a video ad this new smart bidding strategy is also powered by machine learning it automatically adjusts bids at auction time to maximize the impact your video ads have on brand perception throughout the consumer journey maximize lift is available now as a beta and will roll out to advertisers globally later this year drive more foot traffic with local campaigns whether they start their research on youtube or google people still make the majority of their purchases in physical stores in fact mobile searches for near me have grown over 3x in the past two years 4 and almost 80 percent of shoppers will go in store when there s an item they want immediately 5 for many of you that means driving foot traffic to your brick and mortar locations is critical especially during key moments in the year like in store events or promotions today we re introducing local campaigns a new campaign type designed to drive store visits exclusively provide a few simple things like your business locations and ad creative and google automatically optimizes your ads across properties to bring more customers into your store show your business locations across google properties and networks local campaigns will roll out to advertisers globally over the coming months get the most from your shopping campaigns earlier this year we rolled out a new shopping campaign type that optimizes performance based on your goals these smart shopping campaign help you hit your revenue goals without the need to manually manage and bid to individual products in the coming months we re improving them to optimize across multiple business goals beyond maximize conversion value you ll also be able to select store visits or new customers as goals machine learning factors in the likelihood that a click will result in any of these outcomes and helps adjust bids accordingly machine learning is also used to optimize where your shopping ads show on google com image search youtube and millions of sites and apps across the web and which products are featured it takes into account a wide range of signals like seasonal demand and pricing brands like gittigidiyor an ebay company are using smart shopping campaigns to simplify how they manage their ads and deliver better results gittigidiyor was able to increase return on ad spend by 28 percent and drive 4 percent more sales while saving time managing campaigns we re also adding support for leading e commerce platforms to help simplify campaign management in the coming weeks you ll be able to set up and manage smart shopping campaigns right from shopify in addition to google ads tune in to see more this is an important moment for marketers and we re excited to be on this journey with you tune in at 9am pt 12pm et today to see it all unfold at google marketing live for the latest news follow the new google ads blog and check out g co adsannouncements for more information about product updates and announcements 1 internal google data 2 google kantar tns auto cb gearshift study us 2017 n 312 new car buyers who watched online video 3 google ipsos us november 2017 4 internal google data u s july dec 2015 vs july dec 2017 5 google ipsos u s shopping tracker online survey n 3 613 online americans 13 who shopped in the past two days oct dec 2017 posted by jerry dischler vp product management this post originally appeared on the inside adwords blog the ways people get things done are constantly changing from finding the closest coffee shop to organizing family photos earlier this year we explored how machine learning is being used to improve our consumer products and help people get stuff done in just one hour we ll share how we re helping marketers unlock more opportunities for their businesses with our largest deployment of machine learning in ads we ll explore how this technology works in our products and why it s key to delivering the helpful and frictionless experiences consumers expect from brands join us live today at 9am pt 12pm et deliver more relevance with responsive search ads consumers today are more curious more demanding and they expect to get things done faster because of mobile as a result they expect your ads to be helpful and personalized doing this isn t easy especially at scale that s why we re introducing responsive search ads responsive search ads combine your creativity with the power of google s machine learning to help you deliver relevant valuable ads simply provide up to 15 headlines and 4 description lines and google will do the rest by testing different combinations google learns which ad creative performs best for any search query so people searching for the same thing might see different ads based on context we know this kind of optimization works on average advertisers who use google s machine learning to test multiple creative see up to 15 percent more clicks 1 responsive search ads will start rolling out to advertisers over the next several months maximize relevance and performance on youtube people watch over 1 billion hours of video on youtube every day and increasingly they re tuning in for inspiration and information on purchases large and small for example nearly 1 in 2 car buyers say they turn to youtube for information before their purchase 2 and nearly 1 in 2 millennials go there for food preparation tips before deciding what ingredients to buy 3 that means it s critical your video ads show at the right moment to the right audience machine learning helps us turn that attention into results on youtube in the past we ve helped you optimize campaigns for views and impressions later this year we re rolling out maximize lift to help you reach people who are most likely to consider your brand after seeing a video ad this new smart bidding strategy is also powered by machine learning it automatically adjusts bids at auction time to maximize the impact your video ads have on brand perception throughout the consumer journey maximize lift is available now as a beta and will roll out to advertisers globally later this year drive more foot traffic with local campaigns whether they start their research on youtube or google people still make the majority of their purchases in physical stores in fact mobile searches for near me have grown over 3x in the past two years 4 and almost 80 percent of shoppers will go in store when there s an item they want immediately 5 for many of you that means driving foot traffic to your brick and mortar locations is critical especially during key moments in the year like in store events or promotions today we re introducing local campaigns a new campaign type designed to drive store visits exclusively provide a few simple things like your business locations and ad creative and google automatically optimizes your ads across properties to bring more customers into your store show your business locations across google properties and networks local campaigns will roll out to advertisers globally over the coming months get the most from your shopping campaigns earlier this year we rolled out a new shopping campaign type that optimizes performance based on your goals these smart shopping campaign help you hit your revenue goals without the need to manually manage and bid to individual products in the coming months we re improving them to optimize across multiple business goals beyond maximize conversion value you ll also be able to select store visits or new customers as goals machine learning factors in the likelihood that a click will result in any of these outcomes and helps adjust bids accordingly machine learning is also used to optimize where your shopping ads show on google com image search youtube and millions of sites and apps across the web and which products are featured it takes into account a wide range of signals like seasonal demand and pricing brands like gittigidiyor an ebay company are using smart shopping campaigns to simplify how they manage their ads and deliver better results gittigidiyor was able to increase return on ad spend by 28 percent and drive 4 percent more sales while saving time managing campaigns we re also adding support for leading e commerce platforms to help simplify campaign management in the coming weeks you ll be able to set up and manage smart shopping campaigns right from shopify in addition to google ads tune in to see more this is an important moment for marketers and we re excited to be on this journey with you tune in at 9am pt 12pm et today to see it all unfold at google marketing live for the latest news follow the new google ads blog and check out g co adsannouncements for more information about product updates and announcements 1 internal google data 2 google kantar tns auto cb gearshift study us 2017 n 312 new car buyers who watched online video 3 google ipsos us november 2017 4 internal google data u s july dec 2015 vs july dec 2017 5 google ipsos u s shopping tracker online survey n 3 613 online americans 13 who shopped in the past two days oct dec 2017 posted by jerry dischler vp product management watch the google marketing live keynote july 10 2018 get ready for the ads analytics and platforms innovations live stream watch today at 9 00 a m pt 12 00 p m et to learn more about google s latest announcements j...
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