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description= Robert J. Holland, ABC, blogs about communication in the workplace and other venues of life.;
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Text of the page (random words):
n t keep his mouth shut about his conservative stance on hot button issues last summer he spoke out against gay marriage this week he did it again although there may be evidence that he s slowly learning a lesson when the u s supreme court this week ruled on several issues related to same sex marriage cathy tweeted sad day for our nation founding fathers would be ashamed of our gen to abandon wisdom of the ages re cornerstone of strong societies a short time later the tweet was removed chick fil a released a statement that said he realized his views didn t necessarily represent the views of all customers restaurant owners and employees and didn t want to distract them from providing a great restaurant experience that is exactly the issue with ceos using their positions to express political or religious views that have absolutely nothing to do with their business that s why ceos should resist the urge to let their egos take control and keep their views to themselves finally it appears some public relations professional at chick fil a headquarters is giving the boss some good advice it s just too bad cathy didn t seek that advice before the fact filed under executive communication social media tagged chick fil a crisis communications dan cathy executive communications gay marriage same sex marriage social media u s supreme court 1 comment iabc must refocus on chapters posted on june 18 2013 by robert holland the fallout from the shake up at the top levels of iabc continue to generate a lot of discussion among members and non members alike primarily on linkedin and among communication bloggers the most recent fuel was added to the fire by paige wesley former communications marketing vp for the association who wrote about her experience as one of the victims of last year s massive layoff at headquarters it s worth a read not only because of the disturbing insight it gives us into the whole mess but also because of the constructive tone with which she writes complete with suggestions for how to move forward as a lapsed member my input might not be valued by anyone at iabc the fact is however is that i want to see iabc get back on track not only because i invested years of my professional life as a member volunteer leader and zealot but also because its success is important to the profession at its best iabc fills an important need for an association that appeals primarily to corporate communicators as opposed to traditional public relations professionals most observers agree that for iabc to succeed significant changes need to happen the specific nature of those changes is up for debate and has been heavily debated in the last few weeks a lot of ideas have been tossed out for public consumption some of them quite specific like mike klein s reimagining of the governance structure to me the question has less to do with what iabc s executive board and staff look like than with what they do and where they focus their attention i believe areas of focus or strategy if you want to call it that are particularly important to iabc s ability to survive the long haul for many years i ve believed that iabc has turned its focus toward providing products and services at the global level webinars conferences books a new website and away from the place where iabc members really live local chapters this loss of focus began long before chris sorek was hired as executive director as i wrote in one of the linkedin discussions i believe iabc members primarily want two things from their association networking opportunities where they can meet other communicators learn from them vent to them cry on their shoulders form professional friendships and perhaps hire them or be hired by them education and resources that help them do their jobs better primarily from meetings and conferences but also from publications and online sources i have no hard data to back this up it s based on my 20 years of experience as an iabc member two term chapter president district director international executive board member and former accredited business communicator take it for what it s worth but i m willing to bet i m pretty much on the mark to get back on track i believe iabc should return to a focus on delivering an excellent member experience at the chapter level from a global standpoint that means everything the board does in terms of strategy allocation of resources etc should focus on members and chapters which are the primary means of delivering member services iabc at the global level should do just a few things but do them well a top notch world conference a first rate chapter leaders institute a research foundation that members can tap into for best practices and for helping educate their employers as to the value communication adds and a narrow set of excellent publications that do the same otherwise iabc headquarters should be all about supporting chapters and to a lesser extent regions provide resources to help volunteer chapter leaders manage their chapters efficiently and easily provide support for local and regional programs and conferences provide infrastructure so chapters can meet the informational technological and professional development needs of their members and provide the mechanism for members to be heard by their association leadership regarding their needs and expectations this is what iabc used to do well and it is what has been largely missing in the last 10 years such a focus on delivering member services through healthy chapters suggests some pretty specific strategies and policies for the executive board to develop the board should develop them and hire a competent association executive who understands the business communication profession to carry them out with the assistance of a competent staff until iabc returns to a member focus through chapter support it will continue to flail and fail and the next failure might be its last filed under crisis communications iabc tagged chris sorek iabc iabc crisis iabc executive board iabc staff mike klein paige wesley leave a comment iabc drops the ball again then goes into defensive mode posted on june 5 2013 by robert holland for three years in the mid 1990s i served on the international executive board of iabc in 1993 and 2003 i served as the president of my local chapter i was an accredited business communicator until i gave up my membership in favor of prsa non members have to pay a fee to maintain accreditation i ve served on committees and task forces at all three levels of the association and i happily sang its praises to anyone who would listen until iabc lost its way several years ago so i don t take any pleasure in what is happening to iabc these days late last year it bungled the communication of a major layoff of headquarters staff and just yesterday it dropped the ball again in its announcement that chris sorek president of the association for the last 11 months has resigned as a non member i no longer have a vested interest in what happens to iabc but as someone who gave heart and soul to help ensure its success for many years it breaks my heart to see one of the world s largest associations for people in my chosen profession become a laughingstock actually there s nothing funny about what s going on the main points i ll make about this latest tragedy of errors are these iabc s staff and volunteer leaders need to update their view of how communication happens in the world claiming it wanted to inform chapter leaders first iabc delayed its own announcement of sorek s resignation and the news apparently broke on david murray s writing boots blog david used to cover iabc when he worked for the ragan report in the 90s including during my term on the international executive board so i know his journalistic prowess and it does not surprise me that he broke the news then iabc finally posted the announcement on a linkedin discussion group because it said its technology would not allow it to be posted on its own website believing that you can keep news like this secret in the age of social media is naïve at best and irresponsible at worst instead iabc leaders both staff and volunteers should have sent an alert to volunteer leaders and followed it very closely with official announcements using all the platforms available including its own website there is simply no excuse for not being able to use its own website to post such an announcement then all hands should have been on deck to respond to the initial flurry of interest by bloggers like murray and industry journalists like those at ragan com talking points are fine to ensure consistency but the point here is that leaders should have been armed and ready to talk as soon as the news broke instead of appearing disconnected and aloof iabc spokespersons should give up their defensiveness acknowledge that the association is in rough shape right now with respect to its leadership its technology and its communication processes and stop trying to control and spin the message again this is 2013 the rules if there are any have changed claire watson abc who has been hired to speak for the association defensively engaged in one linkedin conversation that included her questioning murray s ethics and those of volunteer leaders and her eventual pronouncement end of conversation that s not the way to engage media or members and it certainly sends the wrong message about how iabc might handle things going forward i sincerely hope iabc uses these crises as opportunities to look deep within and to rethink not only its strategy for growing and sustaining the association but also how it communicates and engages with members who after all own iabc filed under crisis communications iabc social media tagged accreditation chris sorek claire watson crisis communications david murray iabc leadership change linkedin ragan com writing boots 3 comments busted five plays from the crisis handbook posted on may 8 2013 by robert holland three politicians in my hometown of richmond va are learning the hard way that when you find yourself challenged on issues of ethics or any issue really it s always best to take the up front and honest route shonda m harris muhammed a richmond city school board member is embroiled in a controversy over her claim that she earned a doctorate through an online university the diploma mill denies she completed the requirements for the degree and harris muhammed can t seem to prove it but she remains defiant the story won t go away and gets more embarrassing for the school system which itself is struggling in terms of its reputation with every headline frustratingly for parents and school officials there seems to be little anyone can do to make harris muhammed and her indignation go away because several years ago richmond voters decided to elect school board members and a recall seems unlikely meanwhile at the state capitol two of virginia s top elected officials can t seem to escape the muck around gifts they received from the ceo of a richmond based company some of which they reported in accordance with the law but some of which they apparently did not gov bob mcdonnell claims some of the gifts were to his family members not to him personally attorney general ken cuccinelli also had to amend previous gift disclosures and successfully gained recusal from defending the state in a lawsuit brought by the company politics are no doubt driving how these three are responding to their ethical challenges and the world of politics often seems to spin in its own orbit separate in some ways from the business world or the rest of the world however if the school board member the governor and the attorney general want to survive these trying times with their integrity intact they could take a page from any public relations playbook that includes guidance on crisis communications or reputation management get out in front of the problem it s too late for these three but don t wait for a crisis to become a crisis before taking steps to manage it many businesses have people whose responsibilities include issues management scanning the environment for potential issues or problems that might flare up and planning how to avoid or respond to them of course if you don t believe you ve done anything wrong it might be a moot point own up to mistakes publics are intolerant of people and organizations that make excuses or try to justify actions that those publics believe are wrong on the other hand people love a good redemption story exhibit a mark sanford redirect the conversation to what you re doing to correct the problem rather than make excuses talk about specific actions you re taking to make sure you never make the same mistake again everything you say should focus on action not blame promises intentions or platitudes be truthful and transparent even when it hurts in these days of 24 hour news cycles social media and citizen journalists the truth will be found out you can either be the one who tells it or be the one who hides it while others tell their version of it clean up your act never make the same mistake again the last one seems to be the most difficult step especially for people in power filed under crisis communications ethics tagged crisis communications ethics gov bob mcdonnell issues management ken cuccinelli mark sanford reputation management richmond richmond school board shonda harris muhammed virginia attorney general virginia governor leave a comment a lesson in social media turn off the robo tweets during tragedy posted on april 16 2013 by robert holland you can forgive us americans if our nerves were a bit raw yesterday an iconic sporting event turned into another senseless tragedy when two bombs exploded at the boston marathon finish line so as people turned to social media to get updates from news organizations to console each other and even to track down friends and family who were near the scene very few were in the mood to get run of the mill marketing pitches in their twitter streams especially from a widely followed social media guru that s what happened though as guy kawasaki asked his 1 2 million followers ready to get your writer s edge and then linked them to the sign up page for one of his upcoming events kawasaki bills himself as the former chief evangelist of apple and now is an independent social media consultant many of his followers were incensed clearly the spam that continued from his feed as news spread about the deadly blast was auto generated but as a number of people pointed out he could have and should have cut the damn thing off for a while soon it became apparent that kawasaki himself was back at the controls but it didn t help rather than admit appearing insensitive even if due to a technological miscue kawasaki was defensive and arrogant loving how people with less than 1 500 followers are telling me how to tweet ouch the outcry only grew louder and deservedly so because that is a measure of knowledge tweete...
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