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esting some of today s hacks were once capable journalists while some who have since rehabilitated themselves were clearly just following orders back in the day newscorp as propaganda this is not to say that cooke s central thesis that newscorp is a propaganda outlet more than a news organisation isn t correct the fact that australia has no language even to hold a public debate on the christchurch shooting shows how comprehensively murdoch has shifted the australian media since he came to dominate it in the 1980s it is also a symptom of having conservative governments for 17 of the past 23 years go back to periods in the past where long term conservative governments came to their end first people had to develop a language for talking about issues and only then could they develop and advocate for policies that addressed such issues as military failure or structural disadvantage newscorp learned this in its dna keith murdoch wrote the narrative on gallipoli and not only imposed it on the hughes government but treats each anzac day as a franchised product that it owns it even mints coins for the occasion the only organisation outside the federal government that does so the twitter debate who was australia s worst pm turnbull or abbott properly belongs with hughes he cut a faustian bargain with murdoch and conducted not one but two deeply divisive sectarian referendums during a world war with murdoch s enthusiastic support say what you will about any prime minister in my lifetime none of them plumbed hughes depths he was a maggot and newscorp own him he shows how deep their roots go had bill shorten gone to new york in response to rupert murdoch s summons it would not have surprised me if the old bastard brought out a glass jar with hughes wrinkly old scrotum floating in glycerine the queen has met every australian prime minister since menzies and has more direct experience of australian administrative government than anyone in this country rupert murdoch has met every pm since hughes because his father keith had them to dine with him at their family home in melbourne murdoch follows australian politics more closely because his business model depends on australian politics more than hers does there are two examples that prove the propaganda over news thesis which are not scientific but could have been so well do they make the case jessica irvine was an economics writer who started at fairfax she drew together statistics with pronouncements by politicians and other analysts drawing conclusions carefully and building trust her articles were always worth reading and she was a breath of fresh air promising a future that ross gittins once a fearless advocate for economic reform now a stale and fearful both sides theatre reviewer could never deliver when irvine went to newscorp fairfax s fate as a journomuseum seem sealed when news started running her pieces the first third of them were culture war garbage that didn t relate to the topic of her piece the rest of those pieces seemed compressed as though the point derived from her analysis were somehow secondary irvine returned to fairfax and her pieces are still among the best produced by its former mastheads economics pieces contain a lot of political content and are important in evaluating whether or not a government is doing its job far more so than breathless press gallery inanities by contrast greg sheridan was education writer for the bulletin before he joined newscorp he was obsessed by leftwing control of the national union of students nus and missed entirely the shift taking place in higher education to becoming one of australia s major export industries and soft power exports as well as the changing role of technical and further education in a de industrialising economy in the time sheridan has been foreign editor of the australian the foreign policy of this country has changed profoundly he has not covered the decline of the us and the rise of china particularly its interference in australian technology systems at all well he does not understand the eu except through the most tawdry of british reporting though to be fair no journalist does he has not addressed to any significant extent the decline in our relationships with papua new guinea and countries in melanesia and polynesia and no his equation of support for the current government of israel with support for that country s existence really does not make up for it sheridan is at his best covering shenanigans at young liberal branches given his failure at his titular job there are very real questions whether he ought to have any job at all in the media but if he does he should be his paper s shenanigans editor cooke s gravitrons have no hope of making up for sheridan s professional shortcomings with earnest but hastily constructed pieces on say recent elections in indonesia or india and why they may be more significant for australia than say republishing us pieces on polling non college educated white female voters in tennessee murdoch press set up their own commentators as experts over those outside the organisation this has happened in climate change as cooke points out and also in electoral politics recently we have seen skynews organise a joint press conference outrageously designated the people s forum where most of the hand picked attendees agreed shorten had made the more compelling case to become prime minister over morrison this was immediately followed by newscorp s experts making the contrary case andrew bolt followed this by blaming voters rather than misinformation from traditional media for both the reality of and potential for bad government the idea that the people are sovereign in a democracy is against newscorp s business model it is an inconvenience that the company truckles to when it cannot manipulate it with blatant misinformation shocked shocked i tell you part of the decline of any organisation is when bits fall off it and once loyal retainers make telling criticisms no editor i worked for would have put up with the biased anti labor rubbish that shamefully the papers now produce on a daily basis really paul kelly seems happy to go along with the australian on its downward slide having been editor at its peak in the early 1990s the journalists are not to blame many have been friends of mine for decades and they share my disgust probably the most blatant example of bias and low grade coverage is the employment of most of the columnists who appear weekly their observations are in the main predictable weak unresearched and juvenile yes they are as cooke points out they take the paycheque and carry all those columnists dead weight who will drag down the organisation once it reaches its tipping point being friends with those journos gives you less of a perspective on their culpability notwithstanding umpty ump years as a journo and all the trinkets bucket o walkleys mrs joyful prize for raffia work etc you d have to be thick not to notice the rightwing drift of newscorp or to think this is a recent invention and yet on page 20 of the australian today there is a profile on the leftwing us folk musician pete seeger that is more sympathetic than you might expect did you know seeger attended harvard with john f kennedy if you were a journo you d fall on that as proof that balance is not completely dead me i d use it as further proof that you only understand australian journalism when you separate coverage of politics and government from coverage of anything else because this is clearly what newscorp editors do and it s key to understanding everything else about them and the australian media more broadly the israel folau of australian journalism this piece proves yet again that journalists who lapse into the passive voice are up to no good am i lending credibility to a horrible machine i don t know oh please the sceptre and the isle cooke rightly points out that there have been several in depth studies of murdoch from people helpless in the face of the juggernaut he also points out in passing that circulation of media is in decline and again he notes recent pictures of rupert murdoch looking frail and his son lachlan taking on ever greater responsibilities within the company in the preceding paragraph the latter two notions make the first unsustainable any empire becomes vulnerable at the point of succession when sir keith murdoch died in 1952 his son rupert was 21 and did not have the reputation for turning big companies into little ones that lachlan has you ll tell your friends about one tel part of the reason why rupert set up news limited in the first place was because his father s estate was a shambles sir keith was more a propagandist than a businessman lachlan murdoch may well be as right wing as his father or less so he may be equally determined to fight google and facebook or his laid back nature and financial vulnerability may incline him to avoid fights he cannot win lachlan murdoch is unlikely to have the same influence over politicians than his father and grandfather had the last great editor in the murdoch stable was paul kelly editor of the australian 1991 95 well before the advent of social media and the odd conflation of the newscorp editorial line with libertarianism and ultramontane catholicism part of the drawback of an organisation that is firmly under your control is that it is inevitably top heavy with supine idiots while cooke is all over this and notes that it has persisted and gotten worse for decades it is simply not sustainable loyal idiots who lose the focus of and reciprocity for their loyalty rarely fare well such people cannot be part of its future nor that of australia s other traditional media outlets going forward the entire australian media will melt down when rupert murdoch dies even those who have never worked for newscorp will be unable to function when he is not merely o er the seas but permanently an ex person some will do things they dared not do when he was alive as the herald sun made a racehorse sportswoman of the year soon after dame elisabeth was no longer alive to complain this is a far more significant risk both in impact and likelihood for australia s traditional media than broadband internet lachlan murdoch will not be able to impose himself to quell uprisings and maintain order to the same extent he might avoid the icarus like plunge of james packer but may not avoid becoming australia s richard cromwell newscorp is an odious organisation and as it declines it will likely become more nasty than less this will particularly be the case if tony abbott and other rightwing bonnet ornaments are ejected from federal parliament on the 18th and foist themselves upon newscorp demanding payment and profile because the imagined political class progression has eluded them too while such an organisation might poison the national discourse it cannot also be said to control it unpopular populism bill shorten took a calculated risk in not flying to new york to meet with murdoch and they have treated his campaign for the prime ministership with disregard bordering on contempt newscorp has generally preferred to support popular groundswells providing at least tepid support to labor in their victorious campaigns of 1972 1983 and 2007 it is taking a risk in not supporting shorten and labor this time the risk is compounded by the backfired hatchet job on shorten s mother no i won t link to it which underestimated the power both of her dreams and their deferrals their impact on her son and the extent to which her story resonated with people including loyal daily telegraph readers shorten s risk is paying off murdoch has no experience of an australia where he is not at least respected preferably feared it has taken a risk in backing a long term government whose internal contradictions have snookered it scott morrison was the answer to a question nobody outside the liberal party or newscorp was asking having a bland do nothing record will assist the murdoch press in its attempts to whitewash the coalition and present it as superior to an incoming government that will inevitably stumble in its early days however as with the 1980s liberals those who survive the next fortnight might not be capable of presenting themselves as a strong alternative independent of murdoch coverage and thus both further embarrass newscorp for being unworthy of its support and be unable to deliver as a realistic prospective government the herald sun both protests feebly against the andrews state government and keens at being ignored anastacia palaszczuk owes nothing to the courier mail in sydney adelaide and even hobart the support by the murdoch press of the incumbent state governments is nice to have but those governments would survive an old school concerted campaign from the murdoch tabloids in wa the most potent murdoch outlet is the australian it echoes the voice of the discredited liberal opposition and neither does the other any favours murdoch and his team might prepare for a battle with the imminent labor government inflicting minor damage expect shorten to lose a minister or two in his first year nothing in its corporate experience particularly that of rupert murdoch personally prepares it for a future where its populist campaigns leave people cold murdoch and his team gearing up for battle need not inspire the fear they once might look at him tilting at the windmills of facebook and google say what you will about those organisations at least facebook and google know that they are in the information business rather than rise to their challenge newscorp wallows in the bullshit business and its decreasing returns for doing so are nobody else s fault as a politician gough whitlam said that he had to crash through or crash shorten acknowledged that this election is his last chance to become prime minister all politicians win some lose some big businesses in australia get kickbacks or just get kicked by various governments but they survive on commercial merits newscorp is now up against the prospect that its non political pretences are withering and that like the politicians it favours and or attacks it too lives and dies at the ballot box politicians go where the people are traditional media had power because of the assumption that it had a reach and a connectedness with the public that politicians and their parties as community organisations lacked the absence of reach and connectedness has been laid bare for years now and now we have a major party testing its luck in that breach there is not a constituency in this country for banning media organisations particularly well established ones that often resist narrow definitions there is however a recognition of the relationship between media and politicians and a recognition that the media are actors rather than passive transmitters of information someone like alan reid could operate in the shadows in his time but laurie oakes or simon be...