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icks type integer description clicks leading off meta s surfaces to the advertiser s destination meta only other platforms report 0 outboundclicksctr type number description derived outboundclicks impressions 100 recomputed from sums at every rollup level inlinelinkclicks type integer description in session link clicks differs from the attributed link_click count in actions engagementbreakdown linkclicks which uses the attribution window meta only inlinelinkclickctr type number description derived inlinelinkclicks impressions 100 recomputed from sums at every rollup level uniqueclicks type integer description people who clicked at least once not additive summed across days children it overcounts people who clicked on multiple days or ads so treat rollups as an upper bound same caveat as reach meta only uniquectr type number description derived uniqueclicks impressions 100 not meta s reach based unique_ctr inherits the non additivity caveat of uniqueclicks videoplayactions type integer description number of times the video started playing summed over the date range and across children at ad set campaign level 0 for non video ads sources meta video_play_actions tiktok video_play_actions video30secwatchedactions type integer description views of at least 30 seconds or to the end for shorter videos sources meta video_30_sec_watched_actions meta only videothruplaywatchedactions type integer description thruplays watched to completion or at least 15 seconds sources meta video_thruplay_watched_actions meta only videop25watchedactions type integer description views reaching 25 of the video s length with the other percentile fields powers hook hold drop off analysis e g hook rate videop25watchedactions videoplayactions sources meta video_p25_watched_actions tiktok video_views_p25 videop50watchedactions type integer description views reaching 50 of the video s length sources meta video_p50_watched_actions tiktok video_views_p50 videop75watchedactions type integer description views reaching 75 of the video s length sources meta video_p75_watched_actions tiktok video_views_p75 videop95watchedactions type integer description views reaching 95 of the video s length sources meta video_p95_watched_actions meta only videop100watchedactions type integer description views reaching 100 of the video s length sources meta video_p100_watched_actions tiktok video_views_p100 videoavgtimewatchedactions type number description average seconds watched per play aggregated over date ranges and across children as a play weighted average total watch time total plays never a plain average of averages sources meta video_avg_time_watched_actions tiktok average_video_play costperthruplay type number description derived spend videothruplaywatchedactions in ad account native currency rounded to 4 decimals rather than the usual 2 because a thruplay routinely costs well under a cent 0 when the ad has no thruplays thruplay is meta only funnel ref components schemas adfunnelcounts engagementbreakdown ref components schemas adengagementcounts lastsyncedat type string format date time description present on individual ads only not on campaign aggregations adfunnelcounts type object description named conversion funnel steps resolved from the same data as actions so you never have to parse action type strings yourself meta reports one event under several action types at once offsite_conversion fb_pixel_purchase omni_purchase purchase each field below takes the first family member present rather than summing them which is what makes these counts safe to add up summing the raw actions keys yourself double or triple counts the same priority order backs conversions so a purchase optimised campaign reports the identical number in conversions and funnel purchases every field is 0 when that step never fired populated for meta ads other platforms report a different action taxonomy and generally leave these at 0 read actions for those at ad set and campaign level each step is summed from its per ad values properties landingpageviews type integer description landing page views the visitor actually loaded the destination unlike a link click meta landing_page_view contentviews type integer description content views meta viewcontent pixel event searches type integer description on site searches meta search pixel event wishlistadds type integer description adds to wishlist meta addtowishlist pixel event cartadds type integer description adds to cart meta addtocart pixel event checkoutsinitiated type integer description checkouts started meta initiatecheckout pixel event paymentinfoadds type integer description payment details added at checkout meta addpaymentinfo pixel event purchases type integer description purchases meta purchase pixel event pair with purchasevalue for revenue leads type integer description leads from either the website pixel or an instant form whichever the ad uses registrationscompleted type integer description completed registrations meta completeregistration pixel event appinstalls type integer description mobile app installs attributed to the ad messagingconversationsstarted type integer description messaging conversations started within 7 days the headline metric for click to whatsapp and click to messenger ads messagingfirstreplies type integer description messaging threads where the person sent a first reply adengagementcounts type object description the single engagement total split into the interactions behind it note that engagement is not the sum of these meta s own post_engagement and page_engagement totals already contain the individual interactions and all of them are counted into engagement use these fields when you need a specific interaction and engagement only as the coarse total it has always been populated for meta and since 2026 08 tiktok reactions paid likes comments shares tiktok s follow count lives in actions follow not here other platforms leave these at 0 tiktok history note paused tiktok ads are not re synced so campaigns that ended before the rollout keep 0s here properties postengagement type integer description meta s own post engagement total post_engagement meta only pageengagement type integer description meta s own page engagement total page_engagement meta only reactions type integer description reactions on the ad s post post_reaction for tiktok these are its paid likes comments type integer description comments on the ad s post shares type integer description shares of the ad s post meta reports these under the action type literally named post tiktok under share saves type integer description saves of the ad s post onsite_conversion post_save pagelikes type integer description new page likes attributed to the ad like videoviews type integer description 3 second video views video_view for completion based counts use videothruplaywatchedactions linkclicks type integer description attributed link clicks link_click this is the attribution window count which differs from the in session count in the sibling inlinelinkclicks field addailymetrics description one day of metrics same fields as admetrics plus the date they apply to returned inside a node s daily when get v1 ads tree is called with timeincrement 1 rate metrics ctr cpc cpm costperconversion roas videoavgtimewatchedactions are recomputed per day from that day s sums so summing the additive fields across a node s daily reproduces its aggregated metrics total reach is the exception on meta and tiktok the aggregated total is de duplicated across the range so daily reach does not sum to it do not sum or plain average videoavgtimewatchedactions across days the range value is the play weighted average of the daily values allof ref components schemas admetrics type object properties date type string format date description calendar day yyyy mm dd these metrics apply to adstatus type string enum active paused pending_review rejected completed cancelled error adreviewstatus type string enum in_review approved rejected with_issues description platform side review state independent of the delivery status and the configuredstatus on off toggle in_review means the platform is still reviewing absent when the platform reports no review signal e g a paused ad whose review state is masked behind the pause businesscenter type object description tiktok business center entity returned by get v1 ads business centers bcs are tiktok s agency container one bc owns n advertisers ad accounts most solo advertisers don t have one the agency token uses bcs to roll up multi client access properties bcid type string description business center id example 7123456789012345678 name type string description display name set by the bc owner example acme agency advertisercount type integer null description number of advertisers reachable under this bc for the calling token null when the bc asset walk returned empty or failed typical for agency apps without full bc asset read scope distinct from 0 which would imply the bc genuinely has no advertisers example 23 valuerulecriterion type object additionalproperties false required criteriatype operator criteriavalues criteriavaluetypes description one matching condition inside a value rule criteriavalues and criteriavaluetypes are positionally paired same length same order properties id type string description platform criterion id echo it on put to keep this criterion omit it to create a new one a criterion left out of the array entirely is deleted criteriatype type string enum age gender os_type device_platform location placement omni_channel audience_label description the dimension being matched omni_channel conversion location app instant_form phone_call website is accepted even though meta s own enum table omits it operator type string enum contains description required on every criterion contains is currently the only value meta supports criteriavalues type array minitems 1 items type string description the values to match age takes ranges such as 18 24 18 or a custom 18 26 a range whose upper bound is 65 is not allowed use 18 instead of 18 65 location takes targeting search keys a two letter country code for location_country a numeric key for region city comscore market audience_label takes labels such as high_value which are applied to a custom audience in ads manager there is no api to provision them so they are passed through unvalidated criteriavaluetypes type array minitems 1 items type string description one entry per criteriavalues entry in the same order the literal none for every criteriatype except location which uses location_country location_region location_city or location_comscore_market and may mix them within one criterion location_dma was replaced by location_comscore_market on 2026 06 22 and is rejected by this api valuerule type object additionalproperties false required name adjustsign adjustvalue criteria description one bid adjustment rule rules are evaluated in array order and only the first matching rule adjusts the bid for an overlapping audience so the order is semantic properties id type string description platform rule id echo it on put to keep this rule omit it to create a new one a rule left out of the array entirely is deleted name type string minlength 1 maxlength 255 adjustsign type string enum increase decrease description direction of the adjustment there is no signed value field adjustvalue type integer minimum 1 maximum 1000 description unsigned percentage magnitude increase accepts 1 1000 decrease accepts 1 90 0 is out of range on both status type string description meta returns active here but documents no enum for the field treat it as a passthrough echo whatever the get returned and do not synthesize values criteria type array minitems 1 maxitems 4 items ref components schemas valuerulecriterion description all criteria on a rule must match for the rule to fire valueruleset type object additionalproperties false required id name rules description a named set of bid adjustment rules on an ad account attach it to an ad set with valuerulesetid limits 6 sets per ad account 10 rules per set 4 criteria per rule properties id type string description platform value rule set id name type string rules type array items ref components schemas valuerule description evaluated in order the first matching rule wins bidstrategy type string enum lowest_cost_without_cap lowest_cost_with_bid_cap cost_cap lowest_cost_with_min_roas description meta bid strategy same enum applies at campaign and ad set level ad set value when set overrides campaign level cross field rules lowest_cost_without_cap default auto bid forbids bidamount and roasaveragefloor lowest_cost_with_bid_cap cost_cap require bidamount whole currency units lowest_cost_with_min_roas requires roasaveragefloor decimal multiplier 2 0 2 0x source facebook business sdk codegen api_specs specs enum_types json adset_bid_strategy campaign_bid_strategy adbudget type object description budget amount in the ad account s native currency see the campaign s currency field for the code required amount type properties amount type number type type string enum daily lifetime targetingspec type object description normalized platform agnostic ad targeting spec every field is optional an empty object targets the platform s default broadest audience field names are camelcase and identical across post v1 ads create the targeting object post v1 ads targeting reach estimate and saved_targeting audiences so a spec resolved once can be reused verbatim entity ids regions key cities key zips key metros key interests id behaviors id are the platform s opaque identifiers resolved via get v1 ads targeting search a spec is therefore meaningful only for the platform it was built against except the portable fields countries agemin agemax gender incometier languages which carry across platforms fields a platform cannot honour are rejected at create time with invalid_field_value naming the offending field not silently dropped properties countries type array items type string description iso 3166 1 alpha 2 country codes e g us regions type array description region state targeting key is the platform location id from v1 ads targeting search dimension geo geotype region items type object required key properties key type string name type string cities type array description city targeting optional radius distanceunit extend beyond the city limits both must be set together or both omitted radius is only honoured on platforms whose capability map allows city radius meta items type object required key properties key type string name type string radius type number description radius around the city requires distanceunit meta enforces a minimum city radius 17 km 10 mi smaller values resolve to a 0 size audience and the ad fails at launch for a tighter catchment use customlocations lat lng which allows a smaller radius distanceunit type string enum mile kilometer description required if radius is set zips ty...
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