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ambient awareness wikipedia jump to content main menu main menu move to sidebar hide navigation main page contents current events random article about wikipedia contact us contribute help learn to edit community portal recent changes upload file special pages search search appearance donate create account log in personal tools donate create account log in contents move to sidebar hide top 1 social 2 origins 3 uses in marketing 4 uses in business processes 5 see also 6 references toggle the table of contents ambient awareness 7 languages azərbaycanca български español bahasa indonesia 日本語 simple english kiswahili edit links article talk english read edit view history tools tools move to sidebar hide actions read edit view history general what links here related changes upload file permanent link page information cite this page get shortened url switch to legacy parser print export download as pdf printable version in other projects wikidata item appearance move to sidebar hide from wikipedia the free encyclopedia term used to describe a form of peripheral social awareness this article includes a list of general references but lacks sufficient corresponding inline citations please help improve this article by introducing more precise citations september 2026 learn how and when to remove this message ambient awareness ama is a term used by social scientists to describe a form of peripheral social awareness through social media this awareness is propagated from relatively constant contact with one s friends and colleagues via social networking platforms on the internet the term essentially defines the sort of omnipresent knowledge one experiences by being a regular user of these media outlets that allow a constant connection with one s social circle according to clive thompson of the new york times ambient awareness is very much like being physically near someone and picking up on mood through the little things body language sighs stray comments academic andreas kaplan defines ambient awareness as awareness created through regular and constant reception and or exchange of information fragments through social media 1 two friends who regularly follow one another s digital information can already be aware of each other s lives without actually being physically present to have had a conversation social edit socially speaking ambient awareness and social media are products of the new generations who are being born or growing up in the digital age starting circa 1998 and running to current times social media is personal media what you re doing in the moment how you feel a picture of where you are combined with social communication social media is the lattice work for ambient awareness without social media the state of ambient awareness cannot exist artificial social networking intelligence asni refers to the application of artificial intelligence within social networking services and social media platforms it encompasses various technologies and techniques used to automate personalize enhance improve and synchronize user s interactions and experiences within social networks asni is expected to evolve rapidly influencing how we interact online and shaping their digital experiences transparency ethical considerations media influence bias and user control over data will be crucial to ensure responsible development and positive impact a significant feature of social media is that it is created by those who also consume it mostly those participating in this phenomenon are adolescents college age or young adult professionals according to dr mizuko ito a cultural anthropologist and professor in residence at the uc irvine donald bren school of information and computer sciences 2 the mobile device is the greatest proxy device used to create and distribute social media she reportedly states that teenagers capture and produce their own media and stay in constant ambient contact with each other using mobile devices usually while doing this they are consuming other forms of media such as music or video content via their smart phones tablets or other similar devices 3 effectively this has led social scientists to believe that learning and multitasking will have a new face as the products of the digital generation enter the work force and begin to integrate their learning methods into the standard preexisting business models of today professors kaplan and haenlein see ambient awareness as one of the major reasons for the success of such microblogging sites as twitter 4 origins edit the earliest available technology that could be used for constant social contact is the cell phone for the first time people could be contacted readily and at will beyond the confines of their work or homes then later with the additional service of texting one can see the somewhat primitive form of the status update since the text message only allows for 160 characters to transmit pertinent information it paved the way for the status update as we know it today the transition from only having a few points of regular long distance contact to being constantly available via cell phone is what primed society for social networking websites perhaps the first instance where these websites created the possibility of larger scale ambient awareness was when facebook installed the news feed the news feed automatically sends compiled information on all of a users contacts activities directly to them so that they can access all of the happenings in their world from one location for the first time becoming someone s facebook friend was the equivalent of subscribing to a feed of their daily minutiae since this innovation a new wave of micro blogging services have emerged such as twitter or tumblr although these services have often been criticized as containing seemingly meaningless snippets of information when a follower gathers a certain amount of information they begin to obtain an ambient understanding of who they are following this has led to the mass usage of social media as not only a social tool but also as a marketing and business tool uses in marketing edit websites such as twitter youtube facebook and myspace among many others have been used by people in all forms of business to create a closer digital ambient bond with their clientele base this is most notably seen in the music industry where social media networking has become the mainstay of all advertising for independent and major artists the effect of this type of ambient marketing is that the consumer begins to get a sense of the artist s life style and personality in this way social media outlets and ambient awareness have managed to tighten the gap between consumers and producers in all areas of business uses in business processes edit as web based collaboration tools and social project management suites proliferate the addition of activity streams to those products help to create business context specific ambient awareness and produce a new class of products such as social project management platforms 5 see also edit creator economy cultural technology influence for hire media intelligence sentiment analysis social cloud computing social media intelligence virtual collective consciousness references edit andreas kaplan 2012 if you love something let it go mobile mobile marketing and mobile social media 4x4 found business horizons 55 2 129 139 p 132 mimi ito bio mlearncon 2010 dr mimi ito what the user wants in mlearning archived from the original on august 29 2010 retrieved august 13 2010 kaplan andreas m haenlein michael 2011 the early bird catches the news nine things you should know about micro blogging business horizons 54 2 social business applications promote observability via ambient awareness february 24 2011 archived from the original on march 31 2011 retrieved april 16 2011 v t e social networks and social media types personal professional sexual value clique adolescent networks corporate social media distributed social network list enterprise social networking enterprise social software geosocial networking mobile social network personal knowledge networking semantic social network services list of social networking services list of virtual communities with more than 1 million users concepts and theories ambient awareness assortative mixing attention inequality interpersonal bridge organizational network analysis small world experiment social aspects of television social capital social data revolution social exchange theory social identity theory social media and psychology social media intelligence social media mining social media optimization social network analysis social web structural endogamy virtual collective consciousness models and processes account verification aggregation change detection blockmodeling collaboration graph collaborative consumption giant global graph lateral communication reputation system social bot social graph social media analytics social network analysis software social networking potential social television structural cohesion economics affinity fraud attention economy collaborative finance creator economy influencer marketing narrowcasting sharing economy social commerce social sorting viral marketing phenomena algorithmic radicalization algorithmic amplification community recognition complex contagion computer addiction consequential strangers friend of a friend friending and following friendship paradox influence for hire internet addiction information overload overchoice six degrees of separation social media addiction social media and suicide social invisibility social network game suicide and the internet tribe viral phenomenon related topics friendship recession peer pressure user profile online identity persona social profiling researchers viral messages virtual community retrieved from https en wikipedia org w index php title ambient_awareness oldid 1375124099 categories social networks social media information society collective intelligence open source intelligence social information processing hidden categories articles with short description short description matches wikidata articles lacking in text citations from september 2026 all articles lacking in text citations use mdy dates from october 2023 this page was last edited on 16 september 2026 at 00 18 utc page was rendered with parsoid text is available under the creative commons attribution sharealike 4 0 license additional terms may apply by using this site you agree to the terms of use and privacy policy wikipedia is a registered trademark of the wikimedia foundation inc a non profit organization privacy policy about wikipedia disclaimers contact wikipedia legal safety contacts code of conduct developers statistics cookie statement mobile view search search toggle the table of contents ambient awareness 7 languages add topic