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ue total goal value unique pageviews for the page page value can also be calculated for a group of pages like a directory in that case the definition changes slightly page value transaction revenue total goal value total unique pageviews for the group of pages remember a unique pageview is just a count of visits that include the page if a page is viewed five times in a single visit google analytics will count five pageviews but one unique pageview now there are a couple of things to be aware of the calculation does not include all transaction and goal revenue for the entire visit it s only the goal conversions and transactions that happen after the page is viewed not before the page is viewed enough of the math and description let s look at an example here are two hypothetical visits visit 1 activity visit 2 activity here s how google analytics would calculate the value of page 1 page 2 and page 3 page 1 100 revenue 40 revenue 0 goal value 2 unique pageviews 70 page 2 100 revenue 40 revenue 0 goal value 2 unique pageviews 70 page 3 100 transaction revenue 0 goal value 1 unique pageviews 100 how to use page value page value is a measure of influence it s a single number that can help you better understand which pages on your site drive conversions and revenue pages with a high page value are more influential than pages with a low page value get started by reviewing the page value column in the content all pages report your site probably has a lot of pages here s a tip use the advanced table filter in the content report to remove some of the noise from this data you can set up a filter to exclude pages with a page value of 0 or less than 30 pageviews if you re an ecommerce company you ll immediately notice that the most valuable pages on your site are your checkout pages this makes sense because everyone needs to view the checkout pages before converting start by looking for pages that get a lot of traffic pageviews but have a low page value why don t these pages help conversion should they use some of the other metrics like avg time on page bounce rate or exit rate to get a better picture of the user experience on this page if people are using the page but not ultimately converting you may want to use some of the other content tools like flow visualization to get a better understanding of their experience after using a piece of content also look for pages that get a low volume of traffic but have a high page value these pages are influential but don t get a lot of attention you might consider promoting them more via an external marketing campaign email ppc social media or an internal campaign homepage banner etc if you work in seo then you should definitely check out the page value for the content you are optimizing page value is not a silver bullet it does not magically generate more conversions for your business but it is an actionable metric that can help you understand the behavior of your visitors posted by google analytics advocate justin cutroni making google analytics content experiments even better july 23 2012 content experiments available to everyone every google analytics user can now access content experiments you can find this feature under experiments in the content section of your standard reports support for relative urls using relative urls affords you increased flexibility when defining the location of variations this is particularly useful if you have experiments running on multiple domains subdomains or pages you can learn more about using relative urls in content experiments by reading our help center article ability to copy experiments you can now copy experiments by clicking the copy experiment button on the edit settings screen of the experiment you want to copy if you are running an experiment on a page this allows you to run additional experiments after the original one finishes without having to add experiment code to your page or otherwise modify it improvements to the experiments report we ve added regular analytics report capabilities to the experiment report such as site usage goal set and ecommerce tabs and the option to choose which variations you want to plot in the graph click the above image to view the full report we hope that you find these improvements useful our team is working hard to make content experiments in google analytics even better stay tuned for more news posted by inna weiner software engineer a few weeks ago we announced google analytics content experiments since our announcement we have been busy making content experiments available to google analytics users and improving it based on your feedback we d like to tell you about a few changes that we have recently introduced content experiments available to everyone every google analytics user can now access content experiments you can find this feature under experiments in the content section of your standard reports support for relative urls using relative urls affords you increased flexibility when defining the location of variations this is particularly useful if you have experiments running on multiple domains subdomains or pages you can learn more about using relative urls in content experiments by reading our help center article ability to copy experiments you can now copy experiments by clicking the copy experiment button on the edit settings screen of the experiment you want to copy if you are running an experiment on a page this allows you to run additional experiments after the original one finishes without having to add experiment code to your page or otherwise modify it improvements to the experiments report we ve added regular analytics report capabilities to the experiment report such as site usage goal set and ecommerce tabs and the option to choose which variations you want to plot in the graph click the above image to view the full report we hope that you find these improvements useful our team is working hard to make content experiments in google analytics even better stay tuned for more news posted by inna weiner software engineer let us know how to make social more useful for you july 18 2012 however in social numbers are best paired with qualitative feedback and understanding more about who you our most passionate users are that s why for the first time we re taking feedback directly from you on how we can make our social participation even more useful want more tips more trends and opinion pieces video guides let us know and we ll try and fulfill it as a thank you for your time we ll be shipping 50 random respondents who complete the entire survey google analytics t shirts posted by adam singer google analytics team update this survey is now closed and we ve removed the link thanks everyone for your feedback we ll be using your ideas to improve how we participate in social google analytics users are a digitally savvy bunch as such we re lucky to have a passionate community of marketers analysts and developers that follow us across social platforms thousands of you read our blog posts tweets and google updates daily and we always use engagement data to refine what we share and how we share it however in social numbers are best paired with qualitative feedback and understanding more about who you our most passionate users are that s why for the first time we re taking feedback directly from you on how we can make our social participation even more useful want more tips more trends and opinion pieces video guides let us know and we ll try and fulfill it as a thank you for your time we ll be shipping 50 random respondents who complete the entire survey google analytics t shirts posted by adam singer google analytics team update this survey is now closed and we ve removed the link thanks everyone for your feedback we ll be using your ideas to improve how we participate in social moving google analytics forward retiring the old version july 17 2012 after a year of supporting both the old and new versions of analytics we are now fully transitioning and leaving the old version behind this means that as of tomorrow we ll be removing the link to the previous version which sits at the bottom of google analytics pages and all your analysis will take place in the new version it s been a long journey to this point and we hope you ll find value in all of the features that the new version of google analytics offers and our help center is a great resource to be sure you re getting the most out of these new features and reports the new version has been completely rebuilt on a more powerful platform that lets us move faster and develop more amazing features including these recent launches real time shows you what s happening on your site as it happens immediately see the impact that online campaigns tv ads or mentions at a live event can have on engagement with your website multi channel funnels provides insight on the full path to conversion over a 30 day period the variety of marketing channels used to find your website and not simply the last click so you can make better decisions on your marketing investments social reports help you measure the impact of your social marketing initiatives and evaluate the effect social media has on the metrics which matter to your business mobile reports show how visitors from mobile devices and adwords mobile campaigns engage with your website see how many pages they visit how much time they spend as well as conversion and ecommerce insights to help you optimize your mobile strategies content experiments enables you to show different versions of a page to different visitors then using a new advanced statistical engine measures the results of each to determine which is the most effective version we have received some really great feedback over the last year on what s working and what s not we ve been listening very closely and doing our best to incorporate the feedback and ideas we are continually working to improve upon google analytics and help provide you with tools to make better decisions for your website and marketing programs so please keep providing the feedback you are our most important source of ideas for innovation posted by paul muret director of engineering google analytics mobile will require advertisers to redefine how they measure success july 13 2012 mobile introduces exciting new opportunities for measuring the success of marketing campaigns but connecting consumers mobile activities with advertisers business outcomes can be challenging increasingly advertisers are redefining their direct response marketing strategies for mobile in order to more accurately measure the success of mobile campaigns we recently sat down with kerri smith director of mobility at iprospect a leading global digital marketing agency to discuss this topic google how are you helping your clients to assign dollar values to mobile all along the funnel kerri this really depends on the client in most cases clients are assigning value based on a number of factors used to determine the lifetime value of a customer for example one of our brands assigns an average order value aov on app downloads based on the usage they ve seen through analytics and resulting revenue from their aggregated app users for another brand call extensions have proven very effective though it s been difficult to track conversions and resulting revenue as the consumer is taken offline therefore we use an equation that allows us to measure the likelihood of an actual conversion knowing the average call duration which indicates level of interest and the agent conversion rate the brand helped to formulate the following equation 6 minute call duration an interested consumer agents convert 30 of interested consumers interested consumers 30 of conversions this allows us to quantify a return where 1 to 1 measurement is difficult and to understand the impact the channel is having on the brand s overall business google what types of clients have you seen be successful with understanding the value of these micro conversions kerri we ve seen our retail brands be the first to embrace these micro conversions especially in the case of location based responses due in large part to the known intent to visit derived from these and previous testing we ve been able to use coupons to measure the revenue opportunity in stores from mobile and to prove the value in attributing dollars to these actions retailers have seen enough of these trends and subsequent lifts in revenue to value these actions google what success stories or best in class examples can you share kerri one of our clients had a goal of directing mobile users to their app download page to increase conversions and we worked with google to help them run a two month test of mobile app extensions during the test we disabled all sitelinks location extensions and product extensions in order to focus on the primary goal of driving app downloads the test showed phenomenal results 92 downloads 89 1 roi and a 334 lift in roi when they began attributing value to app downloads google what s iprospect pov on where mobile is going kerri where is mobile not going mobile devices smartphones and tablets have already become so ingrained in our everyday lives that the full impact is literally boundless mobile is the channel that connects all others it doesn t fit in the traditional conversion funnel it runs alongside it involved at every stage this presents a challenge to brands who still segment advertising channels with separate budgets and directives instead of focusing on how they impact each other mobile will highlight the need to evaluate all channels together to create a truly integrated approach one that enhances the consumer s interaction with the brand applying a value to the multitude of responses available in mobile is just the first step advertisers will also need to evaluate the impact of those responses relative to other brand initiatives both online and offline in order to determine the role each plays in contributing to their bottom line the ubiquity of mobile will force advertisers to redefine their approach and how they measure success posted by samantha podos nowak product marketing manager mobile ads the following post originally appeared on the google mobile ads blog mobile introduces exciting new opportunities for measuring the success of marketing campaigns but connecting consumers mobile activities with advertisers business outcomes can be challenging increasingly advertisers are redefining their direct response marketing strategies for mobile in order to more accurately measure the success of mobile campaigns we recently sat down with kerri smith director of mobility at iprospect a leading global digital marketing agency to discuss this topic google how are you helping your clients to assign dollar values to mobile all along the funnel kerri this really depends on the client in most cases clients are assigning value based on a number of factors used to determine t...
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